Marketo Engage
¿Qué es Marketo Engage?
Marketo es una de las principales plataformas en automatización de marketing e incluye un amplio conjunto de capacidades para pymes y para grandes empresas, en diversos sectores. Algunas de las Leer más características más comunes incluyen marketing por correo electrónico, cuidado de los clientes, SEO (optimización para buscadores web, por sus siglas en inglés), páginas de aterrizaje, puntuación y análisis, mientras que otras ediciones ofrecen funciones avanzadas como personalización de sitios web, interacción con usuarios móviles, reorientación web y social. Entre los clientes habituales se incluyen empresas de B2C y B2B de todos los tamaños. Mostrar menos¿Quién usa Marketo Engage?
Para las empresas B2B o B2C que se preocupan por el cuidado de los clientes, la segmentación personalizada y escalable, la personalización y la profunda participación del cliente.
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Opinones de Marketo Engage
MD Masoom
Alternativas consideradas:
Indeed a Best-in-Class Marketing Automation Software
Comentarios: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.
Puntos a favor:
I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.
Contras:
I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.
Imad
Great for all businesses
Comentarios: Can't live a day without the software. Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube.
Puntos a favor:
Whatever you can think of in terms of marketing automation, lead management and email marketing, chances are Marketo can do it.
Contras:
You can just subscribe and start using it without a little training. And the functionalities are so many, that you really need to know what you are looking for to find it.
Naina
Impactful Email Marketing Automation tool for Lead Nurturing & Engagement
Comentarios: Highly recommend the software for Email marketing practices and Landing pages.
Puntos a favor:
Lead Lifecycle Management is the most likeable feature. I can design the entire journey of the campaign and leads as per the action on CTA & requests.
Contras:
Steps can be reduced for designing the campaign or automated at various junctions in Email marketing nurture campaigns.
Usuario verificado
Marketo Engage for Online Education Marketing
Comentarios: Overall, it provides our marketing team with options to move their leads through the enrollment funnel, but, I wouldn’t recommend to a team with limited coding experience. Customer support can be hit or Miss with copy and past article responses that may not answer your question, but working directly with your CSM when a case is submitted provides for faster resolution.
Puntos a favor:
The ability to control specific Al details and changes within campaigns that guides lead pipeline and advertising behavior.
Contras:
Powerful analytics tools - leaves much to be desired. Also, must landing page template building capabilities for a marketer may require someone with at least a moderate understanding of HTML.
Usuario verificado
OMG! Best Software for Email Automation
Comentarios: My overall experience on Adobe Marketo was wonderful. I'm still using this software for email automation and social media marketing.
Puntos a favor:
One of my company employee suggest me this Adobe Marketo software for email automation and social media marketing. After using it, i found that this software is very helpful for email automation, email marketing, social media marketing, B2B marketing etc. It creates very engaging and responsive emails. Overall, i personally suggest that it's a brilliant software for email automation and social media marketing emails.
Contras:
Adobe Marketo is not available for desktop Mac, desktop linex, and desktop chrome book. It has no free trail and free version before purchasing it. I personally felt that, there should be a atleast three days free trail for beginners.
