Brandfolder Reviews

Single source and easy way to managing all digital assets

Comments: All content and files related to our brand are in one place available to our team and business partners, and with intelligent image and file search systems, let's imagine you have Google Images in control of your files. The ability to share files and determine the level of access is very useful, and it is possible to use the files in all applications and Softwares that we use daily, both offline and online. Superb Cloud-based Digital Asset Management platform with great integration without the learning need, because it’s super easy to use.

Pros:

The ability to search for images and select similar photo works very smartly and excellent. Also, file sharing is useful for our team with the possibility of creating an access level, and the ability to use files in all tools, platforms, and software works great for us, this is superb integration capability when you are at real project understanding how it’s useful in reality.

Cons:

The structure of folders and tags can be more intelligent than a method with artificial intelligence and logic, and currently does not match the other features of a cloud-based platform, and may require a more modern design. There are many ideas for managing smart tags and smart folders that I am sure the Brandfolder development team will achieve in the future.

Review from the pizza industry

Comments: My overall experience with Brand Folder has been great! We use it for two of our brands and everyone in-house is happy with it. We cut email management down a ton with franchisees going to Brand Folder first as a reference. Saves me ton of time packing and sending files to print vs. other products with very long upload times. Ease of use is huge for our group of users and we have no complaints about Brand Folder.

Pros:

This product works perfect for us both in house and for our franchises. Helps me cut email management time back and forth down a ton. Great resource for franchises and vendors to visit first before taking up more time in-house. The ease of use goes unmatched by other software.

Cons:

Wish our users could get auto generated updated when new items are available. Right now I create an email for them every quarter but I am always uploading new material.

Manage enterprise content

Comments: Very good working tool for companies

Pros:

The diversity of the software, its availability on many devices (computer, android and iPhone)

Cons:

No problems with the software on any of my devices

Did not deliver on pitch

Comments: We are now several months into our role out and very frustrated. We spent time in the demo enviroment to ensure we had the capabilities required. Now that we are in our live environment we keep trying to follow our SOP and find that features demo'd were not included. Each step we take feels like we encounter a road block.

Pros:

I like the search capability, clean design, and unlimited free guest users.

Cons:

Cumbersome pricing and confusing demo sales practice. What we demoed was not what we got.

Not your grandfather's file cabinet baby

Comments: Brandfolder has taken our business to new heights and continues to be an ever beneficial and integral part of our day-to-day operations. The rewards reaped from Brandfolder speak for themselves in multitudes and deserves our highest regard, and recommendation.

Pros:

I believe that the expanse of the in depth detail pertaining to all digital assets is invaluable. The ease of reference and marketing possiblity far surpasses anything we could have hoped for in beneficial, all around cloud based digital asset management.

Cons:

I feel perhaps there could be a little bit more pizzazz or fireworks, and I mean by that is the extravagant marketing approach, I mean why not when the software is completely capable. I don't want this to come across as a negative aspect, per say, more of just a humble recommendation.

Brandfolder has been a game-changer in forwarding our goal of brand alignment.

Comments: As mentioned above, as our organization has grown to ~500 employees worldwide, brand alignment has become increasingly challenging. Brandfolder has allowed our team at HQ to disseminate on-brand materials quickly and efficiently to not just Marketing teams around the world, but to every employee. It has been hugely successful overall and after six months we have barely scratched the surface with its potential.

Pros:

First off, the sales and set-up process was top notch. The team at Brandfolder was super attentive and patient with us from the get-go. They were the clear standout in that regard compared to other DAM platforms we considered. Set up was a breeze. I was the lead admin to implement and organize our Brandfolder structure and I never really ran into any trouble figuring things out. The tagging system was very intuitive and the instructions sent by the Brandfolder team were very clear. Prior to implementing Brandfolder, my colleagues and I at HQ would get inundated with photo and resource requests. Since launching Brandfolder, we very rarely get those requests and usually now when we do, we just say "it's on Brandfolder". Making out teams self-sufficient has been a huge time saver and has forwarded our goals of brand alignment worldwide.

Cons:

There are certain features we need that seem obvious to our team that do no exist. The Brandfolder team is very responsive to feedback and are constantly releasing new features, but one of our main gripes has not been implemented yet. I would also argue that the Brandguide feature leaves a lot to be desired. That was the one area I felt was a bit clunky to use and had a lot of back and forth with the Brandfolder team.

Makes it easy to share files with co-workers and clients

Comments: The lockout imposed by covid prompted us to shift our focus to remote consultation. Using Brandfolder, we were able to give our customers big files quickly and easily. Using the Guest Uploads functionality, we can aggregate assets from our network so that we may all benefit from their contributions. Using this tool, our partners may upload huge files without having to send them over email.

Pros:

The ability to tag assets makes them more discoverable, and that's something I'd want to see more of. In addition, I like the ease with which I can share any Brandfolder item with another user without them having to form an account. If you're looking for a tool that's straightforward to learn and use, this is the one. Sharing files with clients and coworkers has never been easier.

Cons:

I can honestly say that Brandfolder has no drawbacks for me. Brandfolder has never let me down, and I've never had any issues with it in the past.

Exactly What My Team & Company Needed

Comments: Having a single-source of truth has quickly made an impact on our team's productivity. Having all types of content that our Sales team can access and locate has improved their productivity as well.

Pros:

We needed a digital asset management tool that was easy to deploy, could be integrated into our workflow with ease, grow with us, and was intuitive to use as we would open it up to all internal employees...Brandfolder checked all these boxes.

Cons:

Brandfolder does integrate into many of the most popular tools like Slack and Salesforce which was one of the reasons we went them. However, some aspects of the integration into Slack could be developed further (which I think is on their roadmap).

A Modern Interface with an Excellent Pricing Model

Comments: The have great customer support, the setup was pretty quick and it's easy to make mass edits.

Pros:

I really liked the easy to use interface and the unlimited guest users. Those were two key points during our decision making.

Cons:

I would love for users to be able to send a shareable link of their personal boards and the personalized template piece saved to their personal board as well. I think that would be very helpful for sales.

Remarkable ease of use

Pros:

ease of use is huge for our user group in addition to its diversity it is also available on many devices

Cons:

No problems with the software on any of my devices and it works very well

Perfect Platform for Brand Portal

Comments: The overall experience with Brandfodler was great from start to finish. It met the needs that we had and our employees use it very often.

Pros:

Brandfolder is a very easy-to-use and customizable platform that was perfect for creating our company's brand portal. Following the merger and re-brand of our company, we wanted to create a brand portal is to centralize all digital assets, and having an efficient system to manage them is paramount to maximize productivity. As all digital assets are controlled in one place, we can be confident that off-brand or out-of-date assets are no longer available to employees. After reviewing other platforms, we decided to choose Brandfolder as our digital asset hub given the customization, security, and permission levels. The onboarding team and support were super helpful every step of the way and ensured that we were ready to have a successful launch for our employees. The program is very intuitive and our employees were able to set up their account and use the platform without and training. Features we liked the most: Super customizable to the brand (logos, colors, fonts, etc.) Brand guidelines (set up in the system which links from the Collection) User rights (different teams can see different assets) Vanity URL (custom to our brand) Insights & analytics (easy reporting, can see which assets are being viewed/downloaded the most)

Cons:

The brand guidelines were one of our favorite features, however, it was not the easiest to design. While there are templates to use and plug and play, we wanted ours to be highly designed to match our brand. To do so, CSS coding is needed. The support team was great in sharing some code ideas from other brand guidelines they have seen. The coding was fairly easy to learn and we were very happy with the end product.

A place for everything and everything in its place

Pros:

Brandfolder has been a major time saver for our team, letting us easily host and search for image assets and embed them in our marketing communications. We switched from a clunky in-house hosting solution to Brandfolder, and managed to shave off production time AND eliminate storage bloat caused by accidental duplicate files. The platform is easy to navigate and search, gives us plenty of custom organization options, and requires very little prep/training. Brandfolder has been stable and reliable, so we know our files will be there and load when we need them to!

Cons:

While I appreciate how granular you can get with the permissions in Brandfolder, the majority of our users ideally need full upload/edit permissions. However, the expense of additional Admin accounts is prohibitive, leaving us to shuffle Admin level permissions around from person to person to ensure we have adequate coverage when someone is out of the office. Additionally, the way that permissions levels are listed across several different places in the platform is somewhat confusing. A single, platform-wide permissions screen would be a great feature. Lastly, the templating feature through PrintUI was so confusing to implement that the task has been handed through three different people in our office and we never got it off the ground.

Super robust for asset management

Pros:

There are so many features to take advantage of within Brandfolder - importing from multiple services, sort in multiple ways, photo info, video embedding, tags, etc. There are a lot of ways you can customize it for what you need.

Cons:

So many features, it's a little difficult or confusing on how to implement at the beginning. Their team is super helpful though.

User-friendly intuitive online storage

Comments: Great! Highly recommend this tool.

Pros:

Very user-friendly interface that's intuitive to use. The visual organization, secure file sharing capabilities, tagging and meta data is very helpful.

Cons:

Upload time or download time can be a little slow (this could be my network issue?), and sometimes we max out of space.

Sufficient DAM Tool

Comments: Customer support and uploading assets has been great. There has been some frustrations with other users because our Brandfolder isn't organized by asset type. We have some organizational issues that need to be sorted out.

Pros:

I like the AI capabilities and how you can search for keywords and search results are typically accurate. The categorization also helps us find assets with ease and group like assets together.

Cons:

I wish the most recent uploaded assets were in the first page of results, not the last. The Collections, Boards, and Labels all seem to have the same purpose and aren't very intuitive.

Your Brand Locked in One Organized Folder

Pros:

Brandfolder is an application that remains as an open tab in my browser. My company has 4 different folders that houses digital assets to be used internally, an internal brand guideline, externally/publicly facing assets, and then co-branding guidelines for partners. This level of organization makes it seamless for me to find the appropriate brand collateral that I need in my role. My company also went through a rebrand a few months ago and our Marketing Team had everything uploaded in Bradnfolder and ready to be downloaded that day. I couldn’t imagine re-launching a brand without having this platform!

Cons:

Since I am not a member of the team that manages the platform, I can’t say matter of fact that we utilize all Brandfolder has to offer; however, from a user-experience, I wish we could connect our personal social information to the platform so if it’s something we wanted to share, we could push it directly from Brandfolder vs. having to download it and share externally.

Digital asset management pro

Comments: The overall process has been really smooth. We had tons of support from brandfolder with the uploading, and getting used to the interface.

Pros:

Having a one stop place to share images internally as well as vet incoming content from freelancers has been wonderful. This tool has helped us eliminate the duplicate file issues from cross department asset needs, allowing for powerful search as a way of organization. The staff has been great in customizing all of our needs, and being available for any questions.

Cons:

the tagging process was a bit difficult for us. Some of the automated tags did not line up with our images, and we in-turn had to do a lot of manual tagging for the initial upload.

Solid Platform

Comments: Working with these guys has been super easy and it's worked out very well for us. We have a central repository now for all our brand images and can access them in any variation for whatever application we need (mobile app, web site, etc.) We have had no problems since the beginning

Pros:

Ease of implementation and responsiveness of our tech team are excellent. Technical team is open to out suggestions and works with us to help get what we need

Cons:

At this point there's nothing although some of the images could be smaller for faster load on our app. But they are working with us on that and I don't imagine we'll get that sorted in too long a time.

Great Investment for a Long Term Solution

Comments: My overall experience has been excellent. Support via email, call and chat have been excellent. Response time from our personal account rep has always been timely and accommodating. Our relationship is one if joint problem solving. Exactly what we needed.

Pros:

The software was designed with flexibility and granular control. The ability to edit, access, and manipulate assets have the end user as well as the admin in mind.

Cons:

Because there are so many features, some options are not as intuitive to locate. A few features minor features I assumed were available were not. However, anything that you need functionality for can be addressed by your personal account rep.

Brandfolder for Collaboration

Comments: Brandfolder has been great for collaboration. It's a great way to share content and resources with our partners and team members in one central location. It's made things very accessible and organized and help makes our teams more self sufficient which in return saves time and makes us more efficient overall.

Pros:

I like the ease of use. It's incredibly easy to organize things in a way that are easy to find. We are able to tag things that make it incredibly easily searchable which has been a huge time saver.

Cons:

I have had a few issues with getting things uploaded with videos. When they've been uploaded sometimes they won't upload in the correct MP4 section and I haven't quite been able to figure out what I'm doing incorrectly with that.

Brandfolder DAM is great, visual

Comments: This tool is saving me tons of time in distributing assets to partners.

Pros:

Visual interface! The fact that my partners can see what they are downloading before they download it. I enjoy the Section and Tag sorting because now we are not beholden to one folder structure syntax. Search bar is another huge plus.

Cons:

I wish that assets with attachments had a way of communicating that better. My partners with low technical acumen are often not sure about what resides in an asset. I also wish the 'Download options' feature was the primary download button. I often upload print files that are overkill for simple presentation decks and fear that my partners are downloading these large print files.

Great product, pricey add ons

Comments: Can't imagine going backwards and not having it. Vital to our organization. Love it.

Pros:

Incredibly easy to use and setup. I can not imagine going back to the old way of storing files in a maze of folders on a drive. The searchability makes things 100x easier to find. That alone saves an incredible amount of time. Much easier to store and organize things which I very much appreciated. With tagging, you can basically organize things to whatever finite a level you want.

Cons:

Virtually every near feature is a costly add-on. It's already not cheap, would be nice to see some things come along once and awhile that you do not need to pay to add on.

Using Brand Folder Over 5 Years

Comments: We use brand folder to house all of our marketing material for our distributor. They don't complain about it so that good.

Pros:

What I like most about the soft ware is that it simple to use, fast, and my distributors like it.

Cons:

What I like least about it is that there is not much I don't like. Probably uploading a huge video it take some time but not to long.

Easy and Convenient

Comments: I work with multiple breweries on a daily basis, and need access to their graphics and brand standards to help promote their product in our market. The easy and convenience of Brand Folder reduces so much time that would normally be taken up trying to track down resources.

Pros:

Having the access to graphics from multiple suppliers we work with in one spot saves us so much time. There is no need go searching for graphics or emailing designers. Everything needed is in one convenient spot.

Cons:

Sometimes auto save passwords get mixed up between multiple suppliers, so you have to make sure your personal passwords are easy to remember.

Couldn't live without Brandfolder

Comments: Overall 8.5/10 - BF is immensely valuable to our day-to-day work flow. If it a glitch occurs, Brandfolder Support team has always been right there to helps us out.

Pros:

Allows us to store all our essential files in one space, when easily see when it was made and updated.

Cons:

Can be glitchy - when a glitch interferes with our ability to preform our work, it can be debilitating for our workflow