Adverity

"The best platform to extract Data and Benefits at a good Price"

Comments: As a result of having access to Adverity's Datatap, we are able to create dataflows that cover all of our social media performance data, which we can then import into our own internal Database for use in dashboards and other analytics projects. This saved us a lot of money because we don't have to spend a lot of time developing new software to incorporate this data and keep the connections running, as well as giving us more time to view our data and share it with others. This allows us to fully understand the impact of our social media channels, so we can create better content and improve our social media strategy.

Pros:

With Adverity I can control what data I am recovering, where it goes and what it is used for with its easy to use interface. Building custom reports, regardless of the platform the data comes from, is simple and typically never hits a technology snag. Many of its rivals do not provide these features. In addition to aggregation, programming and transformation parameters are also useful for extremely specialized data, such as scope.

Cons:

When there's a problem, we don't always get alerts right away. We always find that some problem is being worked on, but we don't know what it is. For the rest I have no more complaints about Adverity

Great Data Integration tool

Pros:

Ease of use, various data connection points readily available for integration and extraction, ranging from Social platforms to various DSPs. Users can easily set up a frequent data update and even connect with other dashboards like Data Studio

Cons:

Setting up data connections can be tricky for first time users, but you easily get used to it once you set up a few

Alternatives Considered: Supermetrics

Switched From: Supermetrics

Reasons for Switching to Adverity: Value for money, more data connection points available

All in one tool

Comments: Adverity is our all-in-one solution for a data warehouse, ETL, and data visualization.

Pros:

The Adverity support team has become an extension of our analytics team. Because we are a smaller agency with a singular analytics point-person, it was critical for us to work with a company that has robust tech support.

Cons:

The data connectors can be finicky at times which causes us to troubleshoot.

Alternatives Considered: Tableau

Reasons for Choosing Adverity: Our team did not have the manpower to build customized dashboards from Tableau.

Switched From: Tableau

Reasons for Switching to Adverity: Adverity offered more solutions and support for our team.

An excellent low-code ETL tool

Comments: Furthermore, we are working with our fantastic account manager to create one-of-a-kind budget burn and workload forecasts by integrating our time tracking system and project management software.

Pros:

Allows my non-data engineer marketers to extract and transform data without knowing Python. Supermetrics and similar technologies pull data, but there is still a significant data strategy around schema naming rules and labor to alter the data. When compared to using Google Sheets, Excel, or a visualization engine like Google Data Studio, Adverity allows us to standardize our data approach and schema across all our clients and accounts, saving us a ton of time and lowering the risk of human errors.

Cons:

The platform's user experience could be improved. It is not always obvious where to look for what you are looking for. It's complicated at first, but you quickly get the hang of it. I'd also like to see more template options. I wish the platform provided more administrative management features. However, they have already begun to incorporate these elements in general. It will be interesting to see how the platform's management capabilities evolve.