What Is CallRail?

CallRail's Call Tracking makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses and integrating with leading marketing and sales software, our Call Tracking and analytics solutions helps you understand what makes your phone ring and which ad, campaign, or search term got their attention before you pick up the phone.

Who Uses CallRail?

CallRail is perfect for marketing agencies, data-driven marketers, multi-location businesses, small business owners, and anyone who relies on quality inbounds calls to grow their business.

Where can CallRail be deployed?

Cloud-based
On-premise

About the vendor

  • CallRail
  • Founded in 2011

CallRail support

  • Phone Support
  • Chat

Countries available

Australia, Brazil, Canada, Germany, United Kingdom and 1 others

Languages

English

CallRail pricing

Starting Price:

US$95.00/month
  • Yes, has free trial
  • No free version

CallRail does not have a free version but does offer a free trial. CallRail paid version starts at US$95.00/month.

About the vendor

  • CallRail
  • Founded in 2011

CallRail support

  • Phone Support
  • Chat

Countries available

Australia, Brazil, Canada, Germany, United Kingdom and 1 others

Languages

English

CallRail videos and images

View 1 more

Features of CallRail

  • Alerts/Notifications
  • Archiving & Retention
  • Automatic Call Distribution
  • Call Center Management
  • Call Logging
  • Call Monitoring
  • Call Recording Software
  • Call Routing
  • Call Scripting
  • Call Tracking Metrics
  • Call Transcription
  • Call Transfer
  • Caller ID
  • Caller Profiles
  • Computer Telephony Integration
  • Conversion Tracking
  • Event Triggered Actions
  • File Transfer
  • IVR/Voice Recognition
  • Interaction Tracking
  • Keyword Tracking
  • Lead Capture Software
  • Lead Qualification
  • Lead Segmentation
  • On-Demand Recording
  • Predictive Analytics Software
  • Queue Management
  • Recording
  • VoIP Connection

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Reviews of CallRail

Average score

Overall
4.5
Ease of Use
4.4
Customer Service
4.4
Features
4.4
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Chris
Chris
Director of Operations in US
Verified LinkedIn User
, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Easy to use and great data gained from all types of marketing campaigns.

5.0 5 years ago

Pros:

Several years ago, call tracking used to be done by hardcoding the tracking number into your website and that is not ideal for SEO. However, when I stumbled upon CallRail I fell in love with the ease of use, SEO-friendliness, and call data. The dynamic number insertion is so clutch! I currently have over 100 websites using CallRail and it is crucial to proving the value of my marketing efforts.

Cons:

The reporting takes a little time to get the hang of, but once you've got it down - it isn't too bad.

Jason
Digital Marketing Manager in US
Marketing & Advertising, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

CallRail is a perfect solution for agencies

5.0 last year

Comments: CallRail software has been a great solution for our agency but in addition the people at CallRail have offered top notch support along the way.

Pros:

From a marketing agency perspective, CallRail is a powerful solution for lead attribution for specific channels. The phone call and form submission data is critical to showing value to clients.

Cons:

Easier solutions for adding multiple Keywords pools if needed and the ability to use as few as 2 phone numbers in a keyword pool for small clients would be ideal.

Jacob
Senior Paid Media Strategist in US
Marketing & Advertising, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Accurate but Pricy Call Tracking

5.0 last month New

Comments: Overall it's been a great experience and I would use it again.

Pros:

The biggest reason I like CallRail is it's ease of use when setting up with Google Ads and Microsoft Ads.

Cons:

The biggest issues we have with this software is that our customers don't want to pay for it.

Alternatives Considered: CallTrackingMetrics and RingCentral MVP

Reasons for Switching to CallRail: Easier to integrate

Ryan
Ryan
Founder in US
Verified LinkedIn User
Real Estate, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source

I recommend going elsewhere

3.0 2 months ago

Pros:

I liked the number of features. The sales page was nice.

Cons:

Super complicated to set up. Doesn't integrate into Podio like smrtPhone.io does. Calls were randomly dropped.

Alternatives Considered: smrtPhone

Reasons for Switching to CallRail: I didn't.

Verified Reviewer
Marketing Coordinator in US
Verified LinkedIn User
Construction, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

CallRail: Call Recording That Just... Works.

5.0 last month New

Comments: CallRail allows us to track conversions from our ad campaigns more effectively, with greater precision, and with more analytic data than would otherwise be possible. CallRail's customer service is excellent, and they walk you through the setup process and tailor it to your needs as a company.

Pros:

CallRail's best feature is the ease of use after it is set up. We use it for two things: call recording and conversion tracking, and while there is a host of other features that CallRail offers, I have only used these two features. They work smoothly with our other systems (Google Ads and our phone provider) and we have had no issues in the time I have used it.

Cons:

The ability to choose a custom phone number rather than having them assigned as an add-on to the base package would be excellent. This is the only feature that is not currently provided in the product that my company would use, if it were available.