Marketo Engage reviews

Indeed a Best-in-Class Marketing Automation Software

Opmerkingen: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Pluspunten:

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Minpunten:

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Great for all businesses

Opmerkingen: Can't live a day without the software. Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube.

Pluspunten:

Whatever you can think of in terms of marketing automation, lead management and email marketing, chances are Marketo can do it.

Minpunten:

You can just subscribe and start using it without a little training. And the functionalities are so many, that you really need to know what you are looking for to find it.

Impactful Email Marketing Automation tool for Lead Nurturing & Engagement

Opmerkingen: Highly recommend the software for Email marketing practices and Landing pages.

Pluspunten:

Lead Lifecycle Management is the most likeable feature. I can design the entire journey of the campaign and leads as per the action on CTA & requests.

Minpunten:

Steps can be reduced for designing the campaign or automated at various junctions in Email marketing nurture campaigns.

Marketo Engage for Online Education Marketing

Opmerkingen: Overall, it provides our marketing team with options to move their leads through the enrollment funnel, but, I wouldn’t recommend to a team with limited coding experience. Customer support can be hit or Miss with copy and past article responses that may not answer your question, but working directly with your CSM when a case is submitted provides for faster resolution.

Pluspunten:

The ability to control specific Al details and changes within campaigns that guides lead pipeline and advertising behavior.

Minpunten:

Powerful analytics tools - leaves much to be desired. Also, must landing page template building capabilities for a marketer may require someone with at least a moderate understanding of HTML.

OMG! Best Software for Email Automation

Opmerkingen: My overall experience on Adobe Marketo was wonderful. I'm still using this software for email automation and social media marketing.

Pluspunten:

One of my company employee suggest me this Adobe Marketo software for email automation and social media marketing. After using it, i found that this software is very helpful for email automation, email marketing, social media marketing, B2B marketing etc. It creates very engaging and responsive emails. Overall, i personally suggest that it's a brilliant software for email automation and social media marketing emails.

Minpunten:

Adobe Marketo is not available for desktop Mac, desktop linex, and desktop chrome book. It has no free trail and free version before purchasing it. I personally felt that, there should be a atleast three days free trail for beginners.

My favorite Marketing tool

Opmerkingen: Very good

Pluspunten:

It includes every marketing feature you could need

Minpunten:

The layout and the functionment is a bit outdated

Streamlines marketing automation process

Opmerkingen: It is undoubtedly one of the best marketing automation tool available in the market.

Pluspunten:

It helps increase marketing operational efficiency from managing marketing lists to engagement campaigns, email marketing, and more. The comprehensive solution enables seamless integration with Salesforce and other prominent CRMs.

Minpunten:

Its user interface still looks very old and sometimes the loading speed is too slow.

Marketo Looks Simple but Isn't

Opmerkingen: We leverage Marketo mostly for marketing operations. From an email deployment standpoint or form conversion standpoint it's been sub par. It's hard to work with and has a lot of bells and whistles that I'm not truly convinced are worth while.

Pluspunten:

I like how the folder system keeps all elements of a campaign together and allows you to easily replicate similar types of campaigns. I also like how easy it is to see the success indicators all rolled up into one space. The ability to A/B test and the like is simple to set up.

Minpunten:

Every feature has a quirk that you might only find out after the fact and becoming a power-user is nearly impossible without hiring a consultant to help you. The trainings on Marketo are superficial and LONG and really don't help much from an onboarding prospective.

Great segmentation but very slow loading time

Opmerkingen: Overall, not very satisfied with Marketo. Although it gets the job done, I believe there is a lot of room for growth in this space of account-based marketing.

Pluspunten:

Data management and campaign nurturing. The smart list and flow builders our team uses to for segmentation is a tremendous help. Without the automation of these key features, I don't believe our marketing efforts would be very valuable to the company.

Minpunten:

Slow loading times. Our company has many campaign/programs built on a daily bases. We also have our Marketo Database integrated with our CRM. Although the massive amount of data is causing the back-logs, it's not to say this can't be improved.

Must recommend

Opmerkingen: Better Marketing ROMI

Pluspunten:

Seamless automation of marketing campaign across product categories and geographies

Minpunten:

Expensive and it can be made more accessible by reducing price

Marketo a Total Integration Tool.

Opmerkingen: We use Marketo primarily to stop form submission automation as well as data cleansing, and of course we owe Marketo an important part of our automation. We also pay additional money to be able to use their templates and thus create a landing page and of course have the templates within the emails. All this was done at the expense of a long time, which is the main factor to invest in Marketo, but after learning how to use and take advantage of the software in a good way, the results were magnificent.

Pluspunten:

Among the many impressive features that Marketo has, its integrations stand out, which are an important factor in obtaining a complete service that fully satisfies the requirements of the company, has integrations with many different software and also has the ability to integrate with third parties to through Zapier making it a full integration tool. The user interface is very flexible and can be configured according to the data flow of the company or the portfolio of clients and potential clients. Through Marketo, much of the information that reaches the company can be automated, thus bringing the data to Salesforce in a clean way.

Minpunten:

It has a somewhat long learning curve that makes it essential to have some help before being able to use the program to its full potential, so technical support plays a preponderant role in the software. In addition, the system must be configured through an API connection, which makes it quite a cumbersome process. Although the interface has great flexibility, it can be confusing when starting out due to its main focus, which is undoubtedly the database for the software, but once learned it is a fast path to success.

Want to see proven ROI with a marketing automation system?

Pluspunten:

- UI Usability & design. - Tracking of programs from creation to execution, including success and engagement across programs like webinars, events, web pages and multi-step or channel campaigns. - Complex criteria for building out nurture programs based on targeted parameters and real-time interactions. - Global partitions and platform internationalization. - Real-time personalization

Minpunten:

- Search functionality could be a lot easier with keywords, or created date. I know the platform just updated to search based on URL, but it could use a bit more work to make it easier for newer employees who have tons of legacy items to sift through. - Speed of platform is sometimes frustrating - it can be great at times...other times it lags beyond belief, when pulling lists, approving emails and landing pages, and just jumping from campaign to campaign. Sometimes I have to even restart or refresh the platform just to get it moving again. - Campaign calendar layout is not intuitive and leaves marketing teams resorting to a Google Calendar or similar feature to track campaign sequencing and deliverables. It's usable if you spend some time in it, but it definitely could be better.

Marketo Engage - best automation tool to date

Opmerkingen: Excellent overall, can be the engine of the marketing department and best support for sales if used properly

Pluspunten:

best automation/database management tool to date. Create comms, forms, landing pages, a structured database, rules - an entire functioning ecosystem.

Minpunten:

No batching of operations, editor of emails can be improved

Our team has found Marketo an essential tool to organize and to optimize new customer relationships

Opmerkingen: Our review focused on the process of discovery relative to our website and front line presentations to the market prospect visitors. However , Marketo Software covers the complete spectrum of marketing and prospect lead generation. Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.

Pluspunten:

We loved the Marketo's ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side. This task is accomplished through their easy to use user interface and dashboard which can report the necessity to upgrade target key search words and title tags. We also employ Marketo's ability to collect information from prospective visitors to our site and with its tools which customize the visitors experience based the application's unique reaction to visitor company size and industry sector as well as inquiry behavior while interacting.

Minpunten:

We hoped the customer service hours to be more robust and available as we work late hours and over seas times. This is a small complaint in the over all scheme and we rate Marketo as a fine product . The online support resources are helpful.

Makes Small Teams Seem Big

Opmerkingen: The Marketo community is great and one of the highlights of working with this software. The support is robust and effective. While the aesthetic aspects of the forms, landing pages, and emails leaves something to be desired, it is more than made up for in overall functionality.

Pluspunten:

We have a really small marketing team, but we are able to create quality, complex nurture streams easily with Marketo. It also gives us valuable insight into who is engaging with our website and our emails. We couldn't imagine running our marketing with anything else.

Minpunten:

While the functional aspects of Marketo are great, they are lacking in some areas like form design and ease of use for designing emails and landing pages. They have tried to improve all three but continue to fall short compared to other tools. You will have to have someone who knows how to do some basic coding if you want to go beyond their most basic templates.

Efficient tool for marketing automation!

Opmerkingen: We've found so much success since implementing Marketo. We are able to track and report on our sales campaigns, which allows us to continually improve our content and marketing strategies.

Pluspunten:

Once you set campaigns and functionality up in the platform, it's extremely easy to clone programs and logic. Managing lists and contacts is very easy to do and the platform offers pretty helpful reporting tools. The Marketo community is full of great resources and you are always connected to helpful tools to help you better use the platform.

Minpunten:

Email creation can be difficult. How the email looks when you build it can differ greatly from what you see in the preview test send. I've spent a long time tweaking emails in the platform trying to get them to look good, and without templates, it's extremely difficult at times.

Best MA Tool On The Market -- By FAR

Opmerkingen: Marketo is by far the best MA tool on the market. I have used many. If you are looking at bringing an MA platform in house, do yourself a favor and go with Marketo.

Pluspunten:

I have been in the MA space for over 5 years. This is the BEST tool on the market. The best thing about is its relative ease of use. Yes, mastering it and making the most of it takes time. But the bottom line is anyone can learn Marketo, and all it takes is time. Other tools require technical knowledge outside of the platform (such as coding, scripting, SQL). But to use Marketo, you don't need any outside technical skill -- just a commitment to learning Marketo. It has an incredible user-friendly interface, integrates easily with other tools, and really adds to internal marketing's tool set.

Marketo beats every platform in the peer space.

Opmerkingen: We just love this platform, it has improved our Sales-Marketing initiatives and we are able to achieve best results.

Pluspunten:

Lead Management- Marekto has helped us improve our lead management with better lead scoring parameters and tracking the movement of each lead help us drive sales. Marketing campaigns- We are able to successfully deliver our email marketing campaigns and achieve high results, With Marketo we justify the ROI on marketing spend. The email templates, the email scheduler, analytics, different dashboards are great feature and can boost your productivity.

Minpunten:

This is the best platform, having said that it needs training to use more efficiently. So a training is required for new user to make optimal use of it.

Great variety of tools, not always user friendly

Opmerkingen: The Marketo consultant we engaged with (paid) was great. They have very knowledgeable team members on the staff.

Pluspunten:

The interface mimics other day-to-day programs such as emails or file folders. So that makes it relatively easy to organize your campaigns and find them again. And there is a lot of flexibility built in once you get started. You can move campaigns around, bring in other pieces, clone items, upload relatively easily, etc. I also really like the auto-save feature.

Minpunten:

When a process flow is broken, there are no hints or indications as to why. On a few occasions the program has given me error messages (the good old band-aid on the screen) for reasons I'm not ever able to figure out. While they do offer some basic training for new users, anything beyond that is a charge. And my experience with the community responses hasn't been great. When you have a very specific and detailed program, it's tough for other people to be able to understand where you're stuck. So often times the answers people provide are not enough to help me get un-stuck.

Adobe has killed Marketo

Opmerkingen: Good company and product that now is heading south. I would not recommend them at this point.

Pluspunten:

Marketo used to be a very customer-focused company and the product was (and still is) very good. User-friendly, lots of features and functions, good user community.

Minpunten:

Customer service now SUCKS. Seriously poor. It's all about taking as much money from customers as possible. They are including an automatic "8% increase" in your price for the following year. How can you put a future price increase in a one year contract? Only an idiot would sign this and when pointed out to their "customer service" people, they didn't get the issue. So I guess they hire idiots for that job now.

Hardcore Marketo lover...would never stray!

Pluspunten:

Marketo..where do we begin? I started using Marketo two organizations ago and at this point I wouldn't even consider working for an organization that isn't using Marketo. Everything from lead entry, lead validation, lead assignment, nurturing, email communication, landing pages, forms, personalization. At this point it has gotten so big that we have a team using it and we need to enforce best practices.

Minpunten:

You get out of it what you put in. You can run your entire business on it but you need to ensure you are using best practices - if you let inexperienced people behind the wheel, it will turn into a huge mess.

Marketo - Game Changing Marketing Automation

Opmerkingen: We have been able to really advance or lead management and marketing automation capabilities, uncovering new ways of working and process improvements as a result of adopting this technology.

Pluspunten:

The platform is so robust if you can imagine an automated workflow it has seemed to be something that you can bring to life. We continuously are suprised to learn about its robust capabilities to automate so many tasks and workflows not only in Marketo but with Salesforce, which we have intergrated as well as outlook.

Minpunten:

At times the system can take a while to load, especially if you are trying to pull down a large about of data at one time.

Marketo is great, but you need the manpower

Pluspunten:

I love how powerful Marketo is! If you have the time and manpower to run creative, thoughtful campaigns and automation, you'll be a marketing rockstar and your sales team will be closing leads all day! The Salesforce sync is fantastic, as well as additional plugins and integrations that you couldn't even dream up yourself. Seems like they've thought of everything.

Minpunten:

It requires quite a bit of manpower and effort to be able to use Marketo to its fullest potential. A small marketing team could struggle with new ideas, troubleshooting, and having the time to fully analyze the product's ROI.

Great at automation, good community support, needs a better email and landing page builder

Pluspunten:

For email automation, Marketo is a very robust platform. For creating engagement programs and smart campaigns, I have never had any limitations from Marketo. If it can't be done via the GUI, you can script it using Velocity. The Marketo community is very helpful and you can typically get answers for almost anything there.

Minpunten:

The landing page and email builder needs to be better. I find myself spending a lot of time in html even when I use the packaged templates for emails. A true drag and drop email editor would make building emails much easier.

Can't say enough good things!

Opmerkingen: I got time back. This software made my job so much easier and I could spend more time focusing on other aspects of my role.

Pluspunten:

The easy of use. The platform is easy to navigate and you can send out beautiful emails whether you have no coding knowledge or you're a pro. With several templates to choose from there is certainly something for everyone. The community of users they have built is also quite impressive. Not only does customer support respond expectionally fast, but there is always someone in community to help with troubleshooting.

Minpunten:

I wish it was easier to modify templates without the need to dive into the HTML. If there was a base of modules that you could select, drag and drop in, that would be truly amazing.