Apptivo Reviews

4.4 (675) Write a Review!

About Apptivo

A powerful online CRM system to manage sales & marketing activities for your business. Integrated, highly configurable, easy to use.

Learn more about Apptivo

Pros:

A impressive level of integration into other platforms and customization.

Cons:

Some features are missing (Round Robin algorithm, duplication filter, etc).

Apptivo ratings

Average score

Ease of Use
4.2
Customer Service
4.7
Features
4.3
Value for Money
4.7

Likelihood to recommend

8.5/10

Apptivo has an overall rating of 4.4 out 5 stars based on 675 user reviews on Capterra.

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Marisela
Marisela
US
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Customer Support is very Responsive

5.0 6 years ago

Comments: Our business started Apptivo when we were quite small, and there were several issues with the program when we first began using them. The support at Apptivo is awesome, every time that we have a difficulty using any of the programs feature, they have gotten back to us within hours or sometimes days. The recent issue with using their Ledger App took a bit longer to resolve but we enthusiastically appreciate their dedication to resolving the issues, and how thoroughly they did resolve it. The features we use most often include: Emailing Invoices and Estimates, keeping track of our Finances with their Ledger App, and keeping track of correspondence with Clients. There are some many other features to the program including tracking Inventory, tracking Accounts with Suppliers, and creating Projects with clients/collaborations with other professionals just to name a few. I will continue to use and support the Apptivo program. They continue to grow and offer more features, clearer and efficient options for tracking the growth of our business as it continues to grow!

Pros:

Easy to use features - Sending out invoices - Receiving payments and notifications - Receving Emails and Client feedback - Tracking client info - Reviewing, Updating, and tracking Inventory and Accounts Payables. There are many other features but these we use in general.

Cons:

Some errors with Invoices through paypal that require the client to input the info more than once, especially when there is Updates to the program. This has happened on some occasions, but is no longer an issue that we experience.

Maira
Director of Sales in US
Security & Investigations, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Flexible Software Platform

4.0 2 months ago New

Comments: Cloud-based product is easy to use from anywhere, including mobile device. We required significant system customizations and most were successfully implemented. While we have trouble resolving issues using Apptivo's general Tech Support chat function (probably due to our breadth of customizations), our PM and Apptivo's technical team always provide good support when we have issues to address!

Pros:

Its ability to accommodate the range of sales and technical information we track in a CRM. The Apptivo team was willing to affordably undertake necessary customizations to tailor the product to our business model.

Cons:

Certain basic tools (i.e. drag and drop column-builder) are not features of this system. List upload function is complex. Mobile functionality is somewhat limited. Outlook integration is less user-friendly / flexible than ideal. Reporting functionality is limited without customized reports.

Michele
Accountant in UK
Accounting Software, 11-50 Employees
Used the Software for: 1-5 months
Reviewer Source

Client use

3.0 2 months ago

Comments: Not great. Wouldn't recommend to further clients. Customer help kept repeating the same thing which didn't help. Gave up on the connection.

Pros:

I liked the fact that it linked through to xero, however I can't get it to connect correctly.

Cons:

The fact I can't get it to connect to xero and is clunky in that area.

Richard
Director in UK
Information Technology & Services, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Excellent CRM

5.0 last month New

Comments: Very positive

Pros:

Cost, ease of use, support is very good.

Cons:

The WordPress Apptivo forms are very basic and there is no integration for WPForms and only very basic integration with Zapier. Form styling options would be good. Some documentation is out of date, eg. Google Forms Integration

Sunil
Sunil
Manager in US
Verified LinkedIn User
Consumer Goods, Self Employed
Used the Software for: 2+ years
Reviewer Source

Decent Suite of Productivity Apps

4.0 3 years ago

Comments: I would give this 4 out of 5. I love the fact that it is offered for FREE for up to 3 users so great for small start up companies. There are tons of apps you can add and customize per your needs.

Pros:

One stop shop for many productivity apps such as supply chain, CRM, HR, Accounting etc. Customer service are always available via chat and very helpful. They will even do screen share and troubleshoot the issues.

Cons:

Some of the templates such as purchase order, packing slip are hard to customize. Some of the fields do not display consistently.

Matthew
Business Development Manager Fire Training Solutions in Canada
Higher Education Software, 11-50 Employees
Used the Software for: 1+ year
Reviewer Source

Great CRM and fully customizable. Support chat is always available.

5.0 last month New

Comments: It has been great. I have questions daily, but they are all delt with right away.

Pros:

I can customize any app the way I want to. Without a background in this sort of thing, it could have been tough to work with!

Cons:

There are some limitations. Areas where I can't connect this object to that one, or have it scan a file looking for specific words and using the value to propagate leads. For example, a box with NAME: would then be the persons name.

Andy
Owner. Impact Speaker in Canada
Professional Training & Coaching, Self Employed
Used the Software for: 2+ years
Reviewer Source

Three years of success with Apptivo

4.0 last month New

Comments: Improved the professionalism of my email campaigns while saving me time. Prior to the pandemic, I saw a marked improvement in the response of my clients to my emails.

Pros:

Questions are quickly answered by 24/7 customer service. Screen sharing by their help team is effectively used to help resolve the issues. Easy to access and update contacts and share emails. Phone app is seamlessly connected to the web based database. Video library is impressive for teaching the software.

Cons:

At this time, I am good with everything. Any improvements I would comment on are probably solved by taking the time for me to watch the training videos on how to correctly use aspects of the program!

Chris
manager in South Africa
Wholesale, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Value and Versatility

4.0 2 weeks ago New

Comments: I am happy.

Pros:

Apptivo can be configured to suite your needs

Cons:

The layout and flow is a bit outdated and sometimes the custom configuration needs tech support

liz
office manager in US
Building Materials, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

awesome

5.0 4 weeks ago New

Comments: great

Pros:

easy to navigate nice to have help chat desk

Cons:

i do not have any complaints to enter /a

Minsu
Minsu
CEO in South Korea
Verified LinkedIn User
Media Production, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source

Sophisticated & cehap sales and marketing tool

5.0 2 weeks ago New

Comments: Many businesses may control their customer experience to achieve consistent revenue growth.

Pros:

You may enter notes and personal information for each contact.It is useful for keeping connections up to date and relevant.They are open to client criticism and aim to adjust swiftly.

Cons:

There is no uniformity between the applications.Importing new addresses is difficult. They offer an importer however I've found that manually adding them is sometimes quicker.

Ted
Owner in US
Education Management, 2-10 Employees
Used the Software for: 1-5 months
Reviewer Source
Source: SoftwareAdvice

Alternatives Considered:

New user that is loving the customization and support

5.0 3 years ago

Comments: The support team lead by Velu has given me a lot of confidence as a new user. Having access to experts that respond to my inquiries quickly and thoroughly has been very helpful and is the reason I've already been recommending Apptivo to my fellow entrepreneurs.

Pros:

The support at Apptivo in AMAZING! I worked with a team to import 15K+ contacts and 72K+ emails and notes from another CRM. They have been extremely helpful, responsive, and on top of all the technical challenges I've had along the way with getting started. I evaluated numerous other CRMs before deciding on Apptivo. I like the ability to customize this CRM to your needs, the price point is fair, and their support team has been extremely helpful with the importing process.

Cons:

The import process was time-consuming based on the amount of data I had to bring over and the fact that my old CRM didn't provide an SQL file to make it simple. This is no fault of Apptivo. Features I would like to see: 1. Add email sequences to the Premium plan 2. Fixes are needed for the email sequence, Gmail sidebar, and Triggers (I have put in support requests for these items 3. Add the ability to create simple invoices without having so many required fields. All the required fields in that app make the functionality not work for my business, so I create invoices on another platform

Michael
CIO in US
Security & Investigations, 11-50 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

General

4.0 4 years ago

Comments: Slow. Very pleased with how things work, but it took a little while to get used to the interface. Now that we have been using it for 3 months or so, it has everything we need all in one place.

Pros:

The variety of features that cover Sales to Finance. The value of the apps that are offered fits perfectly into our organization.

Cons:

It's sometimes hard to find things. I think this will diminish as I use the product more. The biggest frustration is the integration with other products especially O365. I think I have the email down, but calendar is harder than it should be. Using OneDrive only connects to my personal account and I would like to be able to connect it to our O365 sharepoint folders instead.

Apptivo Response

3 years ago

Hello Michael, Thank you so much for taking the time to post this review! Our team is thrilled that you're happy with the value the apps bring to your company. We will collect this feedback on getting familiarized with Apptivo and notify our teams accordingly to improve the process. Thank you, again! Team Apptivo

Chris
Director in UK
Education Management, 2-10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

New CMS software

5.0 2 years ago

Comments: Apptivo has enabled us to maintain and improve our diary management, transitioning away from a much more expensive older established CRM system, which now feels quite outdated and slow by comparison after just a few weeks of using Apptivo.

Pros:

This product is easy to use, once you leave behind any legacy training from your old software! It also comes with an excellent APP which enables you to INSTANTLY access your diary anywhere you are. this is a big plus. Once you understand the logic of the programme you realise there is a lot of functionality available to you. We will be picking up various new apps as we need them. this aspect is also helpful as you are not paying for anything you do not need.... until you need it!

Cons:

Not a fault of the software, but our biggest challenge is simply unlearning how the old software worked, along with the absence of a right click function - which is the same for any browser based software.

Mark
Vice President in US
Insurance Software, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Great CRM software with excellent service

5.0 2 years ago

Comments: As a group insurance provider, Apptivo has met our objectives and continues to service our account well. Our overall experience with Apptivo has been excellent.

Pros:

Our implementation team was great. They spent a lot of time tailoring Apptivo exactly to our business. We did not have to make our business fit their software, they fit Apptivo to our business. The Apptivo team is still available to help, so service is excellent. It is so customizable and easy for our own team make changes to fields, views and screens. Very intuitive. Anything I need help with the Apptivo team is available.

Cons:

I haven't found anything I don't like yet, because each customization I need, they are able to accommodate.

Veronica
Consultant in Canada
Education Management, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Excellent first CRM for small companies

4.0 12 months ago

Pros:

Apptivo allows for a broad range of customization possibilities, making it an excellent out-of-the box option for companies transitioning to a first CRM system. While other competitors may have sleeker design, the consistency of page layouts and button placement was a huge plus for our inter-generational team and made it easier to manage the transition to an online software after years of working with excel and google docs. The settings interface within each app makes it very easy to learn how to customize basic field, views, and list options - meaning that smaller companies can look to train someone from within to work alongside Apptivo, instead of needing to hire an external administrator. The Apptivo team is always HIGHLY responsive. From the initial demonstration walk throughs to fine tuning system design and troubleshooting problems, I have found their customer service to be excellent. [SENSITIVE CONTENT] and to all the others working behind the scenes to help us at the different stages of our projects, THANK YOU! Most of all, I appreciate that Apptivo continues to improve on their product. Throughout the nearly 3 years I have worked with them, the system has developed to continously offer more features.

Cons:

As with any option in this price category, there are occasional bugs. Reporting them to Apptivo generally results in a very quick fix. Slow load times - it has improved somewhat, but still pages sometimes lag.

Gabriel
CFO in US
Consumer Services, 51-200 Employees
Used the Software for: 1-5 months
Reviewer Source

Google Contact Replacement

5.0 2 years ago

Comments: We had to keep customizing every time we added a new contact with our old system, here once we customized our fields they are set and there every time. We felt as if we had our own software program made just for us, we walked them through on what we needed and they gave us what we needed and more. They have saved us so much time going forward.

Pros:

We worked with Google Contacts but we ran out of contact space with them, we had to look for a system/software that we could customize contact fields to fit our needs. I searched different programs for several weeks narrowing it down to a handful and after trying out all of them we found that Apptivo was the most user friendly, and the one with all the options for us to customize ALL our contact fields. This is what set it apart from the others and the you can't beat the price!

Cons:

We are still new to the software, but we have integrated and there is nothing that we don't like about the software. The more we learn about it the more we love it.

Verified Reviewer
I.T. & Marketing Manager in US
Verified LinkedIn User
Import & Export, 11-50 Employees
Used the Software for: 1-5 months
Reviewer Source

Great CRM solution for small business

5.0 3 years ago

Comments: I think it's really easy to setup and use for less technical people, great for freelancers, small businesses and mom and pop shops who don't need or want data driven CRM systems. If you have a single person who can juggle multiple aspects of customer service it's cost effective or a small team it's worth it.

Pros:

When my client asked me to look into a customer management solution to start to transition away from paper and Excel sheet based documents, I looked into several options including Salesforce. The price was good and comparable to Salesforce but I think many small businesses, your mom and pop shops don't really want or need more in depth data analytics. I think that's where Apptivo is better and easier to use for small business who aren't as data driven.

Cons:

What I didn't really like is that for roughly the same annual price per single licence compared to Salesforce was in Apptivo limits the account to a single user. If you have more than one person who handles customer service, marketing, invoicing etc, the cost is a lot more.

Daniel
CFO in US
Telecommunications, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Feature Rich

5.0 2 years ago

Comments: Custom Training has been a journey taking us through implementation to make it most successful.

Pros:

so versatile and easy to customize... we can change/update everything by ourselves.

Cons:

I have not yet found something I do not like!

Edwin
Founder - Shareholder - Marketing manager - Sourcing and Purchasing manager in
Verified LinkedIn User
, 2-10 Employees
Used the Software for: Not provided
Reviewer Source
Source: GetApp

Why I am choosing Apptivo

5.0 8 years ago

Comments: So, I have been test driving CRM's for the last 2 years.

I have scanned and reviewed about 100 of the CRM's out there, and during the selection process only a few stood up to my requirements, being:
-A solid sales pipeline (From lead to opportunity to sales to after-sales)
-A great contact management system
-The possibility to generate quotes that can be converted to work orders, to invoices etc
-An integrated templated Project management system with pre-set task generation
-Email (gmail) integration
-Google apps for business integration
-The possibility to add more functionality in the form of integrated apps when the need arises.
At the end, and when all the nitty-gritty was tested, only 3 applications remained who were comparable, qua price and functionality.
But where Apptivo stands out with head and shoulders above nearly ALL the CRM's I tested, is the quality and the availability of their support!
As far as I know, ONLY Apptivo, has a free 24/7/365 online support chat from within the CRM, and I consider this as a huge plus point.
I run a small B2B business supplying promotional products mostly in Southern Africa but rapidly growing and expanding our market.
We are currently with six people, but I am confident that at our current growth rate, we will pass the 10 employee mark by the end of 2015.
I have a deep passion for what I do and when it comes to the integration of a tool that in time becomes a keystone in my business, I need suppliers that share my passion.
And this is exactly what the people of Apptivo do: Tested and proven, even today on a Sunday afternoon.
Keep up the good work guys, I hope we will go a long way together! Edwin Spiessens
Corp. Gifts and Gadgets cc
South Africa
www.gifts-n-gadgets.co.za Feel free to drop me any question at any time if you think I can help you by selecting a CRM: [email protected]

Pros:

-A solid sales pipeline (From lead to opportunity to sales to after-sales) -A great contact management system -The possibility to generate quotes that can be converted to work orders, to invoices etc -An integrated templated Project management system with pre-set task generation -Email (gmail) integration -Google apps for business integration -The possibility to add more functionality in the form of integrated apps when the need arises. As far as I know, ONLY Apptivo, has a free 24/7/365 online support chat from within the CRM, and I consider this as a huge plus point.

Cons:

If I have to say anything then it will be that the look of the user interface is a bit dull, but i will take this a hundred times to bells and whistles, and a quarter of the functionality and support!

Tara
Project Manager in US
Used the Software for: 2+ years
Reviewer Source

Great way to track projects. A lot of features that can be customized for your specific industry.

4.0 5 years ago

Comments: Being able to see any project at any given status at any time.

Pros:

Being able to put numerous fields to retain all project information in several different formats. Ease of reporting by exporting data to excel and going from there. You only have to use what you need. Disabling certain apps prevents you and users with too much information. Great selection of apps to customize for each business. Really enjoy the product!

Cons:

Invoicing is very basic. Not able to use it if you bill hourly. Not enough 1:1 support for highly complex project system setups. Need more reps to have access to custom care. Had pitfalls in reporting, but were addressed fairly quickly, but set us back as a company. Needing to double check items saved in the project you just updated, some data doesn't get saved on the first try. Not being made aware of when enhancements are made and what new features now exist. Reporting on specific users projects - needs ability to set priority is assigned roles and see those rankings constantly.

Apptivo Response

4 years ago

Thank you very much for your kind words! We are working tirelessly to create the best experience for our users, and it's great to see that reflected in your review. I am sorry to hear about the problems you faced and we are looking into that now. We exist because of great customers like yourself! Please feel free to reach out to us ([email protected]) with any thoughts/criticisms/feedback, we would love to hear from you. Regards, Team Apptivo

Tanya
IT Director in US
Information Technology & Services, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source

Great CRM with Amazing Service!

5.0 last year

Comments: The overall experience with Apptivo has been GREAT. Our onboarding process was seamless and smooth. The Apptivo Team is responsive and they are very professional. There is always a quick turn-around on most issues and their staff is polite and knowledgeable. Tech Support is GREAT and they respond to you within a quick timespan. Our company is fairly new to this platform and we are still making changes that will continue to enhance our experience.

Pros:

This software is rich in features. It has apps that will cater to every department within a company and if the standard ones do not suit your need one can easily be customized. Navigation and customization within apps are easy and the platform is very user friendly. Our previous system was a bit complicated for our users but this platform simplified a lot of processes and tasks that enhanced productivity. It's easy to look up information and export to Excel, create tables, link fields, and the list goes on. This is really a great CRM system if you are looking for something that is cost effective and that will give users a good experience.

Cons:

The reporting feature in this platform is lacking. Also, if tables are customized then it's hard to search and filter on the fields. Integration with Calendar has been problematic. The News Feed feature does not capture all changes or even detailed changes so it is hard to find historical data.

Adam
Director in New Zealand
Construction, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Great Product

5.0 2 years ago

Pros:

Apptivo has greatly improved our efficiency with the company and has helped streamline our production and customer contacts at an affordable price. The customer support for the software is fantastic.

Cons:

It does feel a little basic for the layout and (feels like 2000 era software database.

Anil
Sales Operations Manager in India
Verified LinkedIn User
Automotive, 1,001-5,000 Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

It literally saved my hours and hours of precious time!

4.0 4 years ago

Pros:

It helps to manage customer relationship, campaigns, billing, and invoices. This is helpful to manage payment and tax department very smoothly which is important for any business. It further helps to organize the calendar for all business activities and keep a record of all the important contact details. Document management is another key feature. All the important documents related to the business can be kept safely in a virtual location. It caters to widespread businesses like the travel industry, retail, and wholesale industry etc.. All important activities of a business can be interlinked with the help of this application. We can enhance our productivity with this effective management application.

Cons:

When we started, our time zones were just IST and when employees from another part of the world started to sign up to the CRM, we faced a lot of problems to set autoresponders at the correct time. The time and date format don't change according to the location.

Maha
Account Manager in Canada
Financial Services Software, 2-10 Employees
Used the Software for: 1-5 months
Reviewer Source

New World Precious Metals

4.0 2 years ago

Comments: I believe Apptivo is an excellent software mainly because of it's capable, supportive and friendly customer service team. [SENSITIVE CONTENT HIDDEN] was truly professional in providing support and went above and beyond to be available (especially with the time zone difference of over 12 hours). We really appreciate his help and professionalism.
As well, another team member at Apptivo designed a background to go with our emails to clients that was very impressive and visually appealing. We appreciate her effort and her excellent work.

Pros:

As a small financial business, New World PM primary objective was to obtain a CRM that allows client info management, ease of follow up on potential leads, and ease of use for the entire team. At the time of writing this review, approximately one month of using Apptivo, we have managed to achieve the first two objectives successfully with a lot of help from [SENSITIVE CONTENT HIDDEN] at Apptivo. Although Apptivo has a user-friendly interface, some of our team members have found some challenges accessing and/or modifying information. However, I am impressed with the master layout and how I can easily add or remove information fields as a super user.

Cons:

However, the fact is that not all of my team members feel comfortable using the software is a bit discouraging. For example, not all brokers could access the full list of clients. Personally, some items that I wish were different: - Changing email templates. - Changing the default overview of the Clients page. I attempted that, but the changes revert back to what the page looks like normally. - As a super user, I changed permissions for brokers to be able to see all clients, but the changes did not take effect it seems.

David
VP Business Development in US
Consumer Goods, 11-50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Custom Built For Our Specific Needs

5.0 2 years ago

Pros:

I love that we are able to add apps as they are needed and our company continues to grow. As someone who does not have a technical systems background, it's great that the Apptivo team was able to work with us and we were able to ultimately get what we wanted.

Cons:

Technical support during the build was frustrating at times due to the time difference and bad connections on calls made communicating difficult at times but overall the Apptivo team did a great job addressing our needs and were patient with us when our focus was diverted to other things.