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The Work
Jockey's 'Show 'em What's Underneath' features real people, laid bare
Intimate videos anchor new brand campaign
Exposure: Integrated campaign
Wieden & Kennedy Portland
for
Old Spice
Old Spice remixes last year's ads into a Frankenstein's pastiche
Wieden + Kennedy Portland partners with Smearballs to create something beautiful and terrifying
Battery
for
Warner Bros.
Warner Bros.' 'Injustice 2' spot features a grim Justice League battle royale
Video game teaser trailer pits Superman against Flash, Batman in new campaign from Battery
In House
for
Dockers
For this Father's Day, Dockers shifts from humor to heartwarming
Families talk #AllAboutDad in emotional new campaign from clothing retailer
White Label UK
for
Laphroiag
Laphroaig's 'tornado of flaming wolves' splits families for Father's Day
Dads disagree in the latest #OpinionsWelcome spot by White Label UK
TBWA\Chiat\Day New York
for
Sport Chek
Wayne Gretzky's dad gets his own hashtag in Father's Day spot from TBWA
Canadian retailer Sport Chek gets sentimental about hockey
Dads share wisdom with reluctant teens in Gillette Father's Day spot
Grey New York brings families together for teachable moments
Hill Holliday
for
Dunkin' Donuts
After 10 years, America no longer 'runs on' Dunkin' Donuts
New #KeepOn campaign from Hill Holliday channels pop music, positivity
BBDO New York
for
Snickers
Snickers' Marilyn Monroe isn't herself when pedestrians stare
BBDO New York turns Super Bowl spot into interactive billboard
The Martin Agency
for
Experian
Don't give up on your lousy credit score, says Experian
The Martin Agency tries a reassuring new direction for credit-reporting bureau
VML
for
Lego
Legoland has an adorable 'kid CEO' in latest VML spot
"Built for Kids" campaign lets the little ones know who's really in charge
BBDO New York
for
Priceline
Shatner threatens customers in darkly comic Priceline spots
Twenty years in, Captain Kirk and BBDO NY are keeping things interesting
Pets get their groove on in new Sony spot
Adorable dogs, cats and bunnies respond to music in ad for speakers
FCB RG2
for
Estudiantes De Caracas
Unborn children play soccer in wonderfully bizarre Venezuelan ad
FCB helps soccer school start 'em young
iris Atlanta
for
Reebok
J.J. Watt hunts for greatness in Reebok ad
Ad from iris Atlanta reveal football player's new logo
Stun Creative
for
Fandango
SNL's Kenan Thompson is back for more as Fandango's Miles Mouvay
Stun Creative turns its attention to new streaming service, FandangoNow
Officer & Gentleman
for
Pornhub
Pornhub's sexercise app gets couch potatoes back in the sack
Promo video by Officer & Gentleman is latest sex tech ad for popular porn site
Leo Burnett Chicago
for
Esurance
Buster Posey hoards chicken and lives in his locker in new Esurance spots
The SF Giants catcher is just too smart in Leo Burnett Chicago work
BBDO Moscow
for
Pedigree
Pedigree uses dogs to attack bias against Down syndrome kids
Latest iteration of 'Feed the Good' proves that young adults with Downs can make smart, dependable employees
McCann NY
for
Girls Who Code
Girls and computers don't mix in hilarious and sexist Girls Who Code campaign
McCann NY takes silly arguments to the extreme in online video series
BBDO Energy
for
Wrigley's
Orbit's 'Time to Shine' ads get seriously intense about gum
Goodbye cheeky spokespeople, hello heart-pounding sense of urgency
The Martin Agency
for
Land O'Lakes
Land O'Lakes' first brand campaign features small kindnesses (and butter)
Spots from The Martin Agency show good deeds and good food
RPA
for
Honda
Get your heart racing with Honda's 360-degree Indy 500 video
Latest installment of "Fastest Seat in Sports" campaign puts social influencers in the driver's seat
TBWA\Media Arts Lab
for
Apple
Siri helps Neil Patrick Harris look natural
Actor demos voice-activated "Hey Siri" function in latest from TBWA\Media Arts Lab
RPA
for
Honda
New Honda commercial goes from square to hip
How better to show off the Civic Coupe's sporty curves than a spot that is (literally) boxy
HelloFlo, Kotex are back with "sneezy pee" fight song
"Before we were moms, we were tight, we were pert. Now 1 in 3 of us deals with the squirt"
Chandelier Creative
for
Old Navy
Old Navy enlists SNL alums to improvise series of online spots
New campaign from Chandelier Creative lets comedians get into character
Ogilvy & Mather
for
National Breast Cancer Foundation
Get to know your breasts with Ogilvy's ingenious 'Sisterhoodie'
Strategically placed pockets turn this stylish hoodie into a weapon against cancer
Goodby Silverstein & Partners
for
Dreyer's
Ice cream brings families and friends of all kinds together in Dreyer's spot
New campaign from GS&P weaves melancholy into its message of "Togetherness"
Mullen Lowe
for
JetBlue
Screaming babies earn mothers applause, not dirty looks
JetBlue and MullenLowe give a Mother's Day present to everyone on board
360i
for
Christopher & Dana Reeve Foundation
New toys from 360i bring playtime to patients living with paralysis
Agency partners with Christopher & Dana Reeve Foundation to create more accessible toys
BBDO New York
for
New York City Police Department
BBDO NY's mannequin look-alike reinvigorates local missing child case
Partnership with NYPD and retailer K-Way puts a real face in a store front
Canadian shop tempts US clients with exchange rate
Lg2 shows Americans how to get 35% more from their Northern neighbors
Droga5
for
MET-Rx
MET-Rx urges athletes to love their "monster"
Droga5's ominous campaign for sports supplement strikes a brooding tone
Mullen Lowe
for
Knorr
Knorr 'Love at First Taste' by MullenLowe
Tatia Pilieva, who directed the 2014 viral ad 'First Kiss,' has shot an online spot for Knorr, where the brand plays cupid by pairing people based on their culinary tastes.
Goodby Silverstein & Partners
for
Grandma's Cookies
Everyone smells like Grandma's bewitching cookies in GS&P campaign
Grandma, what big arms you have
Red Lion Canada
for
Toronto Silent Film Festival
Film festival transforms its Instagram feed into 'escape room'
Red Lion Canada translates the popular real-life game into the digital space for the Toronto Silent Film Festival
TBWA\Istanbul
for
Amnesty International
Would you buy a gay turtle? Amnesty International tests Turkish homophobia
TBWA\Istanbul sets #GayTurtle spot in pet shop
72 and Sunny LA
for
Carl's Jr.
A futile hunt for Carl's Jr. pretzel sandwiches on the street of NYC
Annoyed street vendors can't help in 72andSunny spot
VML
for
International Olympic Committee
Olympic values unite athletes and fans in new global IOC campaign
Four spots feature celebrity voiceovers and music by Questlove
Digital Arts Network
for
Krispy Kreme
In Australia, Krispy Kreme fires up donut jukebox for American vintage flavors
From Australia: "American Classics" for Krispy Kreme by Digital Arts Network & Eleven










































