Our latest insights

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  Consumer behavior and market-place consolidation continue to disrupt the traditional registry experience. We partnered with nearly 1,500 women to uncover the biggest baby registry trends and learn how soon-to-be-moms are rethinking the way they create and manage their baby registry. US
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  Both brands and retailers are feeling the effects of macroeconomic changes, the growth of e-commerce, and the rising synergy between technology and shopping. Our latest Shopping Report examines how these shifts impact the shopping attitudes and behaviors of today's parents. US
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  Generation Z parents are redefining what it means to be a parent and how to raise a family. We uncover key differences between Generation Z and Millennial consumers to help you understand how this young generation of digital natives will prioritize, shop, communicate, and connect when they become parents. US