SYNC 2016/ YEAR 7

• 30 audiobooks were offered over 15 weeks May 5^th - August 17^th
• 27% growth in unique program participants
• 23% growth in SYNC direct contacts since May 1, 2016 with over 31,000+ receiving emails or texts
• 26% growth in social media connections
• 33% increase in downloads to nearly 172,000

SYNC SURVEY RESULTS

• 97% of new listeners are likely to listen to more audiobooks thanks to SYNC
• 75% of educators/librarians are likely to use SYNC again in next year’s Summer Reading/Listening Program
• 77% of educators/librarians see a role for SYNC in the Common Core
• 73% of educators/librarians said SYNC helps outreach to teens
• 64% of educators/librarians said they would promote audiobooks because of exposure to SYNC
• 44% of educators/librarians said SYNC audiobooks lead to other listening/reading purchases
• 11% of SYNC participants were new audiobook listeners thanks to SYNC

PARTICIPANT RESPONSES

“The SYNC program is just great. I love audiobooks and always find new inspirations after I finished one. I also discuss a lot with my friends about the issues in some audiobooks.” — Teen Listener

“SYNC broadens my reading choices, as it gets me out of my chosen genre and try new themes.” — Teen Listener

“I listened to SYNC books all day while working. It made work very enjoyable.” — Teen Listener

“When SYNC books were the first in a series, or if they were written by a good author, I often wanted to listen to more by the same author/same series.” — Teen Listener

“Common Core demands rigorous teaching and cuts into the time we'd like to spend on literature.  To cope with the time constraints, CCSS recommend shorter, more complex texts.  Because many students are not reading on or near grade level in high school, we need to provide engaging opportunities for them to improve reading skills.  SYNC gives low-level (and low-income) students the chance to read for pleasure in a variety of genres and styles.” ­— Educator

“I always like the books you choose—I've discovered some great authors thanks to you.” — Teen Listener

“I liked the variation of the titles.” — Teen Listener

“I loved this entire idea and experience!” — Teen Listener

“I'm a long-time participant in your summer program for teens. I share the titles with the teens in my life, both audio lovers and audio newbies. …you've helped us all discover the appeal of audiobooks. Great job overall, we look forward to next year’s titles!” — Adult Listener

“Great selection of books! It has helped me with titles to purchase for my classroom.” — Educator

“Great promo material, thanks! Good quality. Level of communication from SYNC—excellent.” — Librarian

“I love reading as it is so when I found SYNC and realized I could be listening to more stories, it absolutely motivated me to read books I normally wouldn't have.” — Teen Listener