September 26, 2019
Get more value from your existing app infrastructure
Value is a complicated concept. In business, the value of a purchase or an initiative can be expressed in literal terms, or considered in a…
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August 14, 2019
High-quality content delivery: select the right tools
Welcome to the future It’s an era of unprecedented choice, which has precipitated declining attention spans and (when it comes to poor experiences) intolerance. Consumers…
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July 29, 2019
Rakuten Optimism: an app powered by Rakuten Aquafadas
Rakuten means optimism in Japanese. A true core value that is shared by Rakuten but also by its business units. Rakuten Optimism deeply focuses on…
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July 24, 2019
Spartan Race 2019
Spartan Race began in 2010 at the Catamount Outdoor Center in Williston, Vermont to become a worldwide race. In September 2018, Rakuten announced its multiyear…
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July 15, 2019
Turn manuals and technical documents into beautiful user experiences
Let’s start with the obvious: manuals and technical documents have a reputation for being bland (to put it nicely). For consumers, this is so ingrained…
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June 25, 2019
Your 10 minute guide to digital publishing
What is digital publishing? Between the invention of the Gutenberg press in the 15th century and the 1980’s, not a great deal changed in publishing. Until then,…
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June 17, 2019
Android to end support of 32-bit apps – all you need to know
Following our article about Apple ending supporting 32-bit apps it is now the turn to Android! Android apps will need to support 64-bit starting August…
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June 6, 2019
Empowering mobile sales teams
We’ve all heard rhetoric like “sales has changed” being bandied about for years. From articles in the trade press, B2B ad copy, even when speaking to…
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May 29, 2019
Dinamalar and its iPaper – App of the month
Is digital becoming the first channel for newspapers? It might be the case. Indeed, more and more publishers now see digital subscription as their first…
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May 24, 2019
Rakuten Aquafadas Highlights from DES 2019
Digital Enterprise Show in Madrid gathered over 300 world's top tech companies, Congress with 450 word's best digital experts, and 21,000 visitors. The purpose of…
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May 20, 2019
The case for mobile apps in content marketing
A large part of getting content marketing right is the medium. That might sound counter-intuitive, but if you’re creating top-quality content which your audience is struggling…
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May 20, 2019
Rakuten Aquafadas Highlights from Viva Tech 2019
Viva Technology is the place to be for startups and leaders to celebrate innovation. This event is taking place in Paris and it gathers the…
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May 10, 2019
What is an Information System Manager? Decoding technical jobs
Jobs in the tech sector, such as Head of Product, Front End developer, UI designer etc. can be hard to understand and that’s why we…
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April 18, 2019
Content KPIs: Measuring content performance
Content is a key component of any modern business strategy. It can help with a myriad of objectives; increasing revenue, decreasing costs, engaging your customers,…
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April 11, 2019
China’s Capital Museum’s challenge – App of the month
The Capital Museum is a treasure of Beijing culture. Its rich collections not only present the history of the capital city but also display different cultural and artistic exhibitions…
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March 28, 2019
What is a Head of Product? Decoding technical jobs
Jobs in the tech sector, such as Head of Product, can be hard to understand and that’s why we decided to ‘decode’ them by chatting…
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March 20, 2019
Streamlining Multi-channel Content Delivery
Whether you’re a publisher or a marketer, content is pivotal to your role - it either is your product, or your product’s success depends on it. But…
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March 15, 2019
A rich digital solution for the century old magazine – App of the month
National Geographic Magazine has been issuing the explorations and discoveries of its scientists, explorers and photographers for 131 years. It’s produced monthly and as of 2015, was…
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March 7, 2019
Words are only half the story: Why content experience matters
You might think you’ve mastered the art of content marketing. Maybe your team is already producing content, whether written, video or interactive, that’s highly engaging…
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March 5, 2019
Rakuten Aquafadas Highlights from MWC19
For the first time ever, Rakuten Inc. had its own, large, FCB-decorated booth at the Mobile World Congress 2019 held in Barcelona (Feb. 25th-28th). Of course,…
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