AMP stories immerse readers in tappable, full-screen content. Building on the possibilities of the AMP project, this format enables the creation of visual content that is fast, open, and user-first.
Build an AMP storyBy expanding to visually fill readers’ screens, AMP stories offer creative opportunities for storytelling, with flexibility in design. The tappable experience can be used to create engaging stories.
AMP stories are built with the same technology used in AMP pages, meaning they’ll load quickly, while providing users with a smooth experience.
AMP stories are part of the open web and can be shared and embedded across sites and apps without being confined to a single ecosystem.
Supports rich visuals with native video and image performance
Enriches storytelling through animations and tappable interactions
Works across mobile and desktop devices on the open web
Builds on top of AMP’s component library to support features like analytics
“As a source for breaking news and information, this format allows us to showcase our quality journalism when there are multiple elements we want to bring together. Combining reporting, photography, videos and motion graphics, this gives readers a more visual entry point when they are searching for our coverage.”
“AMP stories have incredible potential to enhance how we create mobile content. Our team can easily create beautiful, media-rich stories that our users will now be able to access quickly across the web. We continue to be focused on creating the best content for every platform and the creative possibilities on AMP stories are endless”