FOLLOW THE QUEST FOR THE MOST AWESOME GAME .

Frictionless

Nelson Rodriguez is a gaming industry veteran who’s helped launch blockbusters like Halo 3. Read his new book Frictionless: Build Better Video Games, Attract & Retain Players, Grow Revenue for his game development strategies and insights.

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Game Experience Dangers

Is your game having issues? What key friction points concern your players most? Explore the reasons why players may be abandoning, from account hacks to connection issues.

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5 Risks to Your Game's Success

You want your game to be a hit. And we can help you figure out what’s holding it back. From disappointing launches to devious hackers, understand the biggest risks to your game — and how you can partner with Akamai to protect against them.

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Reducing the Friction

Frictions get in the way of fun and cause players to leave a game. Learn the major types of friction so you can prepare for and manage them.

Understanding Frictions

Frictions are obstacles that cause players to abandon your game. This book excerpt provides a matrix to help you plan for, manage, and reduce frictions so you can create a great gaming experience.

Preparing to Launch

A video game is never quite finished, but sooner or later you have to launch. In this book excerpt, you’ll learn how to set the stage for a successful launch, fix and recover from problems that occur, and recalibrate marketing to extend the product life cycle.

Frictionless

Your Game Delivers, But Does Your Technology?

User retention? Security threats? Global expansion? Explore the scaling challenges that are keeping tech leaders up at night, and learn how Akamai can help.

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Akamai Download Delivery

Give players the fast download experiences they expect. With Akamai Delivery Download, you can increase your download completion rate, scale globally without any buildouts, and reduce player churn. Sign up for a free trial now.

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EEDAR Gaming Infrastructure Survey 2017

Get the definitive, must-read report on the state of gaming. You’ll find out what’s currently delighting and disappointing gamers the most across PC, console, mobile, and VR platforms

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Frictionless: Sustaining Momentum

How do you keep players engaged after launch? In this excerpt from the book Frictionless, you’ll learn about retaining brand equity, developing communities, and promoting your marketing messages.

CASE STUDY

Ubisoft

Find out how we helped Ubisoft meet their players’ demand for instant access to new releases and gain clear, real-time visibility into their game inventory.

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Frictionless

Nelson Rodriguez is a gaming industry veteran who’s helped launch blockbusters like Halo 3. Read his new book Frictionless: Build Better Video Games, Attract & Retain Players, Grow Revenue for his development strategies and insights.

Friction hurts, especially in gaming

You can’t address every single player complaint. But frictions — the issues that prompt players to abandon your game — require your attention. See what some of the most common frictions are, and how the best games keep players happily immersed.

Unwelcome Interruptions

Your players don’t like waiting — and they dislike interruptions to play even more. Learn how you can reduce these frictions to deliver seamless, uninterrupted gaming experiences.

Game crunch doesn’t always have to be a thing

You’re getting ready for a global launch, backed by a large marketing spend. Your team is counting on you. Learn how some flexible planning can prevent a launch from turning into a stressful crunch.

To keep players happy, first seek understanding

What are your game’s frictions? You need to understand them if you hope to create a great gaming experience. Map out and plan for frictions in advance so you can build a framework for keeping players happy.

Winning at launch

With launch time getting closer, make sure things go smoothly by laying out a strategy for handling the frictions you’re likely to encounter. And start considering a scalable adaptive infrastructure to ensure the best gaming experiences.