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on Conversion Rate Optimization

Category Archives A/B Split Testing

Structured Approach To Testing Increased This Insurance Provider’s Conversions By 30%

By: Mohita Nagpal
May 4, 2017

CORGI HomePlan provides boiler and home cover insurance in Great Britain. It offers various insurance policies and an annual boiler service. Its main value proposition is that it promises “peace of mind” to customers. It guarantees that if anything goes wrong, it'll be fixed quickly and won't cost anything extra over the monthly payments. Problem CORGI’s core selling points were…

The Complete Guide To Using Personas To Optimize Your eCommerce Website

By: Shivangi
May 1, 2017

State Of Buyer Personas 2016 established that approximately 60% of the survey respondents took their first-ever buyer persona development initiative within the last 2 years—a result similar to the previous year survey on personas. It has been almost two decades since the term “persona” was first coined and used by Alan Cooper in his book The Inmates Are Running The…

How to Leverage eCommerce Conversion Optimization Through Different Channels to Maximize Growth

By: Sujan Patel
April 26, 2017

Note: This is a guest article written by Sujan Patel, co-founder of Web Profits. Any and all opinions expressed in the post are Sujan's. “If you build it, they will come” only works in the movies. In the real world, if you’re serious about e-commerce success, it’s up to you to grab the CRO bull by the horns and make…

Eating Our Own Dogfood – How To Optimize For Revenue As A SaaS Business

By: Zoeb Khan
April 20, 2017

It wouldn’t be an exaggeration to say that we at VWO are very passionate about experimentation. Not only have we built a product around A/B testing and conversion optimization, but we are always looking for ways to run experiments on our website. Recently, we got our entire team to actively research and contribute ideas for optimization on our website and…

Optimizing Mobile Home Page Increases Conversions for Wedding Shoes Website

By: Mohita Nagpal
February 22, 2017

Elegant Steps offers a large selection of wedding shoes in the UK, both online and in store. More than 50% of its users are new, female users discovering the website organically through mobile. The bulk of them are brides-to-be who are looking for wedding shoes. Problem After looking at Elegant Steps’ Google Analytics (GA) data, it was found that while its…

How Tough Mudder Gained a 9% Session Uplift by Optimizing for Mobile Users

By: Shivangi
January 12, 2017

The following is a case study about how Tough Mudder achieved a 9% session uplift by optimizing for mobile. With the help of altima° and VWO, they identified and rectified pain points for their mobile users, to provide seamless event identification and sign-ups. About the Company Tough Mudder offers a series of mud and obstacle courses designed to test physical…

[Gifographic] Better Website Testing – A Simple Guide to Knowing What to Test

By: Johnathan Dane
December 22, 2016

Note: This marketing infographic is part of KlientBoost’s 25-part series. You can subscribe here to access the entire series of gifographics. If you’ve ever tested your website, you’ve probably been in the unfortunate situation of running out of ideas on what to test. But don’t worry - it happens to everybody. That's of course, unless you have a website testing…

Running an A/A Test Before A/B Testing – Wise or Waste?

By: Shivangi
October 31, 2016

To A/A test or not is a question that invites conflicting opinions. Enterprises, when faced with the decision of implementing an A/B testing tool, do not have enough context on whether they should A/A test. Knowing the benefits and loopholes of A/A testing can help organizations make better decisions. In this blog post, we explore why some organizations practice A/A testing…

Learn How Experts Derive Insights from A/B Test Results

By: Vaishali Jain
August 19, 2016

You conducted an A/B test—great! But what next? How would you derive valuable insights from the A/B test results? And more importantly, how would you incorporate those insights into subsequent tests? As Deloitte University Press Research on Industrialized Analytics suggests, acquiring information is just the first step of any robust data analysis program. Transforming that information into insights and eventually,…

Creating Better A/B Tests for eCommerce | Visitor Behavior Analysis Use Cases

By: Shivangi
June 10, 2016

According to a recent report, the total eCommerce sales in the U.S. soared from $60.6 billion in 2014 to $69.7 billion in 2015—the growth is almost 15%. As an eCommerce business owner, you would agree that these numbers are promising. However, where on one hand there is tremendous growth in sales, on the other, there are an increasing number of…

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VWO BLOG

Category Archives A/B Split Testing

Structured Approach To Testing Increased This Insurance Provider’s Conversions By 30%

The Complete Guide To Using Personas To Optimize Your eCommerce Website

How to Leverage eCommerce Conversion Optimization Through Different Channels to Maximize Growth

Eating Our Own Dogfood – How To Optimize For Revenue As A SaaS Business

Optimizing Mobile Home Page Increases Conversions for Wedding Shoes Website

How Tough Mudder Gained a 9% Session Uplift by Optimizing for Mobile Users

[Gifographic] Better Website Testing – A Simple Guide to Knowing What to Test

Running an A/A Test Before A/B Testing – Wise or Waste?

Learn How Experts Derive Insights from A/B Test Results

Creating Better A/B Tests for eCommerce | Visitor Behavior Analysis Use Cases

[Infographic] The Anatomy of a Perfect Checkout Page

14 Ways to Reduce Bounce Rate and Increase Engagement for eCommerce

The Mega Guide to Reducing Shopping Cart Abandonment

21 Tips to Make Your eCommerce Homepage a Conversion Magnet

14 eCommerce Product Page Best Practices for Your Website