Marcela De Vivo

RT @cindyturrietta Manage js with Google hosted libraries (CDN) @blafrance #pubcon

RT @cindyturrietta Speed up WordPress with W3 Total Cache, smaller images & spirits, CDN or S3, & icon fonts. @blafrance #pubcon

#pubcon @timmayer #remarketing Use first party data to inform programmatic bidding and creative decisioning.

#pubcon @timmayer #remarketing SKU level retargeting - go up to the category level.

#pubcon @timmayer #remarketing Reduce the frequency caps. Manage your publishers and make sure they're abiding by your frequency caps.

#pubcon @timmayer #remarketing Fire suppression cookies in shopping cart to suppress ads.

#pubcon @timmayer #remarketing Retargeting is an awesome channel, but a lot of people are doing it wrong - for ex after you've purchased.

#pubcon @timmayer #remarketing People give too much credit in attribution model to retargeting.

#pubcon @timmayer #remarketing When you look at attribution, determine incremental percentage of spend.

#pubcon @timmayer #remarketing Retargeting spend is based on bad math.

#pubcon @timmayer #remarketing People should be moving more spend to top of the funnel, to impact brand search terms and open rates.

#pubcon @timmayer #remarketing There are devices that don't accept cookies, so every time a cookie is set, looks like a new cookie.

#pubcon @erinsagin #remarketing Many people use typically 3 to 6 devices.

#pubcon @erinsagin #remarketing TruEffect is one of the first companies where you can remarket to mobile.

RT @schachin Shorter books do better than long books on Amazon @Bookgal #SalonC #Pubcon #Pubcon2014

#pubcon @erinsagin Great job Erin really enjoyed your first presentation!

#pubcon @erinsagin #remarketing Now go forth and remarket!

#pubcon @erinsagin #remarketing Just get yourself out there! Be super aggressive. I'ts simply okay to be creepy. Extend membership duration