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New York, NY
ThinkwithGoogle.com
Beigetreten März 2011
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  1. vor 2 Stunden

    Here’s how brands like and tested the effectiveness of their campaigns in real time, leading to stronger awareness.

    Running a marketing experiment doesn’t mean that you have to create many new videos. Sometimes, an existing video just needs a fresh twist. Source: “Stop guessing and start testing: 3 marketing experiments you can apply to your next campaign,” May 2019. https://goo.gle/2YeK4Qz
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  2. 22. Juli

    How did make one of the most successful tourism campaigns in the U.S.? By creating the unexpected. Here’s its story.

    Visitor spending increased 30% and U.S. tourist visas increased by 11.5% in the six months following the campaign. Source: “Organic reach is elusive. It doesn’t have to be,” May 2019. https://goo.gle/2Y0s0pa
    1 Antwort 11 Gefällt mir
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  3. 21. Juli

    Learn how Celebrity Cruises leaned into technology and data to rethink its strategy, steering the ship toward success.

    Celebrity Cruises drove 140% more revenue year over year and saw its conversion rates nearly double, up by 98% year over year. Source: “How one travel brand used search to redirect its route to success,” July 2019. https://goo.gle/2XYMBKC
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  4. 20. Juli

    How do you capture your audience’s attention? According to YouTube creators, long-form content is key. Here’s how to approach it.

    70% increase in the number of YouTube users who follow and engage with creator channels, year over year. Source: “How to create long-form videos that will keep people watching,” July 2019. https://goo.gle/2lgGd3w
    1 Antwort 7 Retweets 13 Gefällt mir
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  5. 19. Juli

    Can influencer marketing lead to bottom-line growth? These two personal-care campaigns prove that the answer is yes. Discover why.

    In addition to partnering with influencers, both brands amplified their organic content with paid promotions to reach even more people and increase awareness. Source: “How to build a full-funnel influencer marketing campaign,” July 2019. https://goo.gle/2lhpq0c
    1 Antwort 3 Retweets 18 Gefällt mir
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  6. 18. Juli

    Want to tell your brand story in a new way? Discover three lessons from ’s test-and-learn strategy.

    See an idea to intrigue your audience, amplify it to offer a deeper experience, and echo it to remind your audience or spur action. Source: “It’s time to reinvent the way stories are told. Here are 3 proven approaches to try,” July 2019. https://goo.gle/2lbk6eQ
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  7. 17. Juli

    How did ’s recent campaign outperform CPG benchmarks by as much as 4X and drive close to a 14% lift in sales? Find out.

    By leaning into creative best practices, optimizing for the top-performing creative in real time, and partnering with Nielsen Catalina Solutions, Neutrogena was able to prove full-funnel results. Source: “How one brand tackled an enduring marketing challenge: measuring a campaign’s bottom-line impact,” June 2019. https://goo.gle/2lgCanP
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  8. 16. Juli

    Being part of the cultural zeitgeist takes grit. Learn how these three brands achieved success by collaborating with YouTube creators.

    “Tap into what’s already going on in culture. Don’t reinvent the wheel, but figure out what people are interested in and see if it fits into what you’re trying to do." Bryan A. Clurman, brand engagement manager at Clorox Source: “Keeping it real: How brands are tapping into the cultural zeitgeist,” July 2019. https://goo.gle/2l7jWVK
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  9. 15. Juli

    With more people watching online video to reflect, connect, and learn, the opportunities for marketers abound. Learn why.

    1 in 2 people say they seek out content that gives them new perspectives about their own lives. Source: “Reflect, connect, learn: How video is fulfilling new roles in people’s lives,” July 2019. https://goo.gle/2Y2ZUh6
    2 Antworten 9 Retweets 19 Gefällt mir
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  10. 14. Juli

    Powerful marketing starts with hiring diverse talent. Here are some tips on how to create a culture of diversity and inclusion.

    Changing mindsets and habitual behaviors is the way to embed diversity into how we do business. Source: “The power of difference: How to hire and retain diverse teams in brands and agencies,” June 2019. https://goo.gle/2JqeE1B
    2 Antworten 5 Retweets 12 Gefällt mir
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  11. 13. Juli

    With access to the right digital marketing tools, small businesses can expand their reach on a global scale. Learn how.

    Over one-third of the clicks on Google ads posted by U.S. businesses come from abroad. Source: “You don’t have to be big to be global,” June 2019. https://goo.gle/2Jolpkj
    2 Antworten 5 Retweets 13 Gefällt mir
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  12. hat retweetet
    12. Juli

    Make shopping for your product as smooth as possible. See how and partnered with FameBit to make their purchase journey and creator partnerships frictionless and effective →

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  13. 12. Juli

    As the online privacy landscape shifts, here’s what you need to know about being a responsible and more effective digital marketer.

    To balance data-driven marketing and privacy, digital marketers need to: Collect data responsibly Be resourceful with how you reach audiences Hire and train for privacy Source: “A smart approach to balancing data-driven marketing and user privacy,” June 2019. https://goo.gle/2XxakRW
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  14. 11. Juli

    When BMW decided to build the fastest mobile site in the industry, the results far exceeded its expectations. Find out why.

    Mobile site speed is critical to success, no matter what kind of business you’re in. Source: “Tracking BMW’s road to a faster mobile experience,” May 2019. https://goo.gle/2XxGmgx
    1 Antwort 7 Retweets 14 Gefällt mir
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  15. 10. Juli

    Here’s what auto marketers should know about the future of car shopping.

    3 Antworten 4 Retweets 12 Gefällt mir
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  16. 9. Juli

    From creating inclusive content to building the right partnerships, here’s what marketers need to know about reaching online gamers.

    “There is no one face of gaming anymore. Around 70% of my audience is female and I create content with everyone in mind, regardless of gender.” -Giovanna Baldino, the Brazilian creator behind YouTube channel MultiGirlBR.
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  17. 8. Juli

    When it comes to online video advertising, learn how brands like Shinola and Imperfect Produce are gaining a competitive edge.

    In just two months, Imperfect Produce increased consideration among over 25,000 customers and reduced its target cost per acquisition by almost 10%.
    1 Antwort 3 Retweets 9 Gefällt mir
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  18. 7. Juli

    From concept to production, see how Create with Google can help bring your ideas to life. Discover the possibilities.

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  19. 6. Juli

    A key insight about fans led Wembley and EA sports to create a YouTube-inspired soccer tournament. Watch this video from the campaign’s creative leader to see how they did it.

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  20. 2. Juli

    It’s time for the technology vs. creativity debate to end. Here’s how data enables 8 creative leaders to imagine new ways of working.

    1 Antwort 11 Retweets 22 Gefällt mir
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