PubMatic

We work hard to improve the ease-of-use for our products & innovate to improve the client experience. Learn about our recent updates to our publisher-facing user interface after many months of gathering client feedback & quality assurance testing:http://bit.ly/2mocbrV 

We saw an opportunity in the field to take a step forward & help publishers grow their PMP revenue by packaging & promoting deals that buyers actually want to buy. @JaanJanes discusses our consultative PMP selling program & its benefits:http://bit.ly/2EqtNtX 

Rendering large amounts of DOM elements can result in slow load times, laggy scrolling, page slowness and other performance issues. Learn about our recent improvements to optimize the performance of DOM rendering:http://bit.ly/2L0j68e 

How do you evolve your PMP strategy to include more value for the advertiser & get the highest price for an impression? Alex DeSanctis discusses & shares how our partner @IBMWatson Advertising is a great example of how to differentiate your PMP business:http://bit.ly/2LKWOYt 

Join us at #AWNEWYORK this September! Don't miss our Paulina Klimenko leading our panel discussion “In-App Quality and Measurability” on Tuesday, September 24th at 2:15PM. Get all of the details here:http://bit.ly/2jEglys 

#ICYMI Rajeev Goel, Co-Founder and CEO, discusses current trends and challenges in the German publishing landscape with @adzine: (article in German)http://bit.ly/2FQhKJZ 

Hear from our @emmacnewman as she challenges the traditional view that TV, OOH and radio build brands whilst #digital drives sales, and why advertisers need to look at digital as a brand building channel via @PerformanceIN:http://bit.ly/2YOZmbK 

Amar Goel, Founder & Chief Growth Officer, discusses pending industry specifications on transparency saying, “this is about creating more transparency for people that want to understand the path to inventory.” Discover more via @adexchanger:http://bit.ly/2Z3J9Ql 

Transparency is arguably one of the biggest buyer concerns. Discover the top areas of focus for #adtech transparency and learn what we’re doing to tackle the issue:http://bit.ly/2GauwD5 

"It’s so important that we have the control over the technologies, so that we know exactly what happens behind the scenes." Signe Skarequist of JP/Politikens Hus discusses transparency & shares insights in our video interview with @Beet_TV:http://bit.ly/2MHYRJL 

Don’t miss our VP of Product Management, Katherine Strieder, at the 2019 @iab Programmatic Symposium! She will weigh in on the importance of creating engaging & relevant ads during the “Emerging Data-Driven Ad Formats” panel at 3:00pm. Details here:http://bit.ly/2laVtPL 

Choosing to use #Golang programming language has proven to be a great decision by our engineering teams. Shalmali Patil, Team Lead, Engineering discusses the differences between Golang and #Java and shares Golang’s special features:http://bit.ly/2KvvDjX 

Greta Lawn of @LivinglyMedia discusses the launch of 2 new brands whose display ads are transacted 100% programmatically, saying “we have no below-the-fold inventory and the user experience is remarkable.” More via @Beet_TV: #FBFhttp://bit.ly/2xSuOK8 

#ICYMI Paulina Klimenko, SVP, Corporate Development and GM of Mobile, discusses the move to #programmatic and in-app #headerbidding with David Murphy of @MarTechSeries:http://bit.ly/2ChYV0u 

“Success around #programmatic means very high quality ads surrounding our excellent journalism, success to us is less of our users complaining about ads,” Jay Glogovsky of the @nytimes says in our video interview series with @Beet_TV. Full interview here:http://bit.ly/2xbIjoF 

The growth in PMPs is no surprise, given their known benefits of improved assurance as to inventory quality, deal prioritization & brand safety. @jkhirsch discusses current drivers of growth & if they'll remain relevant as existing concerns are addressed:http://bit.ly/2FAWXtO 

We've been at the forefront of the transparency discussion & will continue to focus heavily on the buy-side as well as the overall sustainability of the industry. Paul Woodrow discusses our initiatives & commitments to tackling transparency in #adtech:http://bit.ly/2GauwD5 

Thomas Chow, our General Counsel, will be speaking on #DiversityandInclusion at the @NAMWOLF 2019 Annual Meeting & Law Firm Expo this September in Los Angeles. Learn more:https://namwolf.org/events/los-angeles-annual-meeting-2019/2019-annual-meeting-los-angeles-agenda/ …