Toptal Design Blog

While MVP methodology has been hailed by many as the “best” way to get a product to market quickly, there’s also been pushback—which is where the concept of a Minimum Valuable Product comes in.

The design diva is a disruptive personality type and a destructive force on a design team. How do we deal with this personality trait, and more importantly, how do we avoid becoming one ourselves?

Aspiring designers have more educational opportunities than any time in history. Do the available options provide worthwhile design training, or are they simply clever money-making schemes?

Designers only have a few seconds to catch the attention of mobile users before they abandon an app or site. Following established mobile UX design principles creates a better overall user experience.

Personalization is all about communicating a message aimed directly at the individual user. Emotional design focuses on the overall emotional impact of design choices, including those that involve personalization. Combining the personal and the emotional is where the real magic happens.

User testing, often confused with usability testing, is an overarching term which helps validate the need for a product. When used with prototypes and the right testing tools, it can help save a product from failure.

When is the most appropriate time to do a website redesign? This case study walks us through a website redesign for a high-end auto company and outlines key issues along the way.

What does a UX consultant do? More importantly, what does it take for a UX designer to become a consultant and thrive?

Understanding and implementing visual hierarchy principles gives designers an advantage in creating persuasive designs that convey necessary information while creating a delightful user experience.

Being empathetic is not a selective practice. Designers know how to use empathy to uncover the behaviors and needs of a user. Those same methods and techniques can be used in client relationships.

Since its introduction in 2017, Adobe XD has matured when compared to its rival, Sketch. Looking at Adobe XD vs Sketch, is it time for a change?

Users shouldn’t need insider knowledge to find what they’re looking for on the web. Card sorting lets designers create intuitive UX by organizing content the way customers do in their minds.

Design thinking has become both a buzzword and a useful business tool. It has been hailed as revolutionary while also called a failed experiment as evidenced by increasing criticism.

eCommerce sites and apps that are not mindful of mobile eCommerce best practices will be left in the dust and stand to lose billions. But successful mobile eCommerce experiences can be achieved by following these mobile eCommerce UX design best practices (with infographic).

Designers do not simply decorate, they create an experience of moving through content. There are various strategies available that align the client and team in creating content that will result in better designs.

Join us on a journey through the annals of design history, and test your knowledge of famous logos along the way.

When dealing with data sets that include hundreds of thousands or millions of data points, automating the process of data visualization makes a designer’s job significantly easier.

74% of businesses believe that UX is important for improving sales, yet billions are lost due to shopping cart and checkout abandonment—when it comes to eCommerce UX, shoppers still tend to be considered last.

Data-driven and generative design are two important design processes that can be exploited at the same time to create better product designs and user experiences.

From personal brands to anti-brands, we’ve entered an age of incessant brand awareness. Branding is everywhere, but is everything branding?

The fundamental purpose of user testing is to better understand and empathize with people who are the core users of a digital product.