"If I can go to brands and say, 'my client is nominated for a Shorty Award,' it shows they're a proven personality on the internet who has fan engagement and that's what advertisers want."
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The Shorty Awards celebrate excellence in social media and last night's 8th Annual Shorty Awards was bigger and better than ever before and featured a star-studded red carpet.
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On Monday tech startup Sawhorse Media (which owns Muck Rack, a network for journalists) threw its eighth annual Shorty Awards, which recognize achievements in social media. Average age of attendees at the event: 23. A 12-year-old attendee and fan of musical.ly stars like 15-year-old Baby Ariel (who has 7.49 million fans) asked Yahoo Finance, “How do I become a famous musical.ly star quickly?” – a hint of the strong appetite for these bite-sized videos.
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The ceremony awarded users of Twitter, Instagram, Tumblr, Vine, Snapchat and YouTube, as well as new platforms Periscope and YouNow — which didn't even exist a year ago, showing a powerful shift toward live streaming. If the night was evidence of anything, it was that social media is more important than ever.
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The eighth annual Shorty Awards — highlighting the best content across the social media landscape including Twitter, Facebook, Tumblr, YouTube, Instagram, Vine and, for the first time, Periscope — were handed out Monday night.
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Her book, also titled You Deserve a Drink, debuted on The New York Times paperback nonfiction bestseller list in 2015. She also stars in and wrote the upcoming Dirty Thirty film, alongside Grace Helbig and Hannah Hart. "I just really want to celebrate the silly side of the Internet," Hart said. "I know there's an election happening, but I could spend the entire time talking solely about those animal or food memes ... Also, I'm waiting to hear about the [awards'] musical opening number budget."
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A record number of brands entered the competition this year, said Gregory Galant, co-founder of the Shorty Awards and CEO of Muck Rack. "Academy members told us they were astounded by the quality of work entered, as well as the new and innovative ways our entrants are using social media," he added. "This year's winning entries show that brands and agencies are eager to give back, raise awareness and promote social-good campaigns. The winners were bold—not afraid to jump on new platforms while still telling powerful stories."
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Finalists for the 8th annual Shorty Awards — highlighting the best content across the social media landscape including Twitter, Facebook, Tumblr, YouTube, Instagram, Vine and, for the first time, Periscope — have been narrowed down to the best of the best, including Tom Hanks, Taraji P. Henson, Dwayne Johnson, Aziz Ansari, Lin-Manuel Miranda, Adele, Michael B. Jordan and J.K. Rowling.
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The Shorty Awards, the annual ceremony that honors the best creators and producers on social media, will be investing more in live-streaming video this year. The popular live video app YouNow has been granted exclusive access to stream from the party room and also will be broadcasting stars walking the teal carpet. YouTube will be livestreaming the ceremony.
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Imagine an awards show in which recipients are encouraged to incorporate a song or dance into their acceptance speech. That’s basically what happened at the Seventh Annual Shorty Awards Monday night.
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The Shorty Awards have grown into a star-studded affair that attracts 700 attendees and is live-streamed by 100,000 people. This year’s April 20 event will be held in the New York Times TimesCenter. Over the years celebrity endorsements include Will Ferrell, Rachel Maddow, William Shatner, Jerry Seinfeld, Ricky Gervais and Conan O’Brien. The story of its success is a text-book lesson in social media management.
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Shonda Rhimes, the powerful TV producer behind Grey's Anatomy and Scandal, on Monday was nominated for a 2015 Shorty Award, which recognizes social media content across platforms, including Twitter, Facebook, Tumblr, and YouTube.
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Throughout those years, the Shortys have gone from a small awards ceremony to one of the Internet's biggest nights — this year's April 11th ceremony at the TimesCenter in New York City promises to be no different.
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