Popular Pays - A marketplace for Brands and Creators

How it Works

Brands can quickly and easily create a campaign with our custom builder.

Campaign builder and app preview

In about a day, the campaign will be visible to over 8k Creators on our platform, who’ll submit their applications on our iOS app.

Creators will see your campaign appear in the iOS app and can apply immediately.

Our Brand dashboard makes it easy to review and message Creators all in one place. Our platform puts communication in your hands.

A Creator’s stats and latest photo stream allow for quick assessments and brand compatibility

Accepted Creators start generating content and submit it on the platform for a Brand’s review.

You have 100% control over who and what gets posted.

Brands approve content for posting, and watch the Likes start rolling in.

Incredibly rich content across many different Creators

Brands can review the in-depth stats from a campaign’s posts in the Brand Dashboard. Clear, insightful data you can use.

Monitor key campaign stats in real-time

Why Popular Pays?

Reliability

Can't always judge a book by its cover, or a Creator by their feed, so we give you the full scoop. We have the largest databank of Gig ratings: over 4,000. Before you accept an application, we give you data on a Creator's timeliness, and how well they deliver on-brief photos & captions.

Demographic Data

For large campaigns, we can provide wrap reports with info on the audience that your campaign reached: age, gender, income, marital status, location, language, occupation, interests, brand affinities, #tags used; we’ve got the deets.

Direct Access to Creators

You're the best person to tell your story, so we put communication in your hand. Give direct creative feedback for your campaign as it progresses, and message Creators directly with our in-app chat.

Largest Creator Network

Whether you want Creators with a worldwide reach or someone with a more intimate following, Pop Pays has Creators to fit any goal. Our platform has over 8k Creators with over 4.34 billion combined followers across all social networks, ready to apply for their next Gig.

No Brand Too Large (or Too Small)

From boutique to big, we’ve worked with Brands and Agencies of all sizes, and we’ve got the options and the know-how to meet your needs.

Just take a look:

SkinnyPop's campaign reach popped up to 2.9M

See how they did it.

Method's colorful campaign achieved an audience of 4M

Find out how.

Kind Snacks sets a single-day record with their reach of 11.9M

What’s their secret?

Campaign Name

#skinnypoplove

Creator's Goal

Creators who were selected for the campaign showed off their #SkinnyPopLove to their followers: "how, when, and why" they love SkinnyPop Popcorn, shared in their own unique style.

Results

2,918,936

Total Reach

698

Comments

38,810

Total Likes

30 Total Participants

90 Total Pieces of Content Created

@elizaellen

@anaraines

Yummmm skinny pop is dangerous! The cheddar is my favorite 💜

Amazing! @theskinnypop is my favorite. Love this creative photo!

@karenmarieco

@jennacalgrove

Ahhh nothing better than skinny pop!

@dtkaustin

You make a bag of popcorn look so damn good

Addicted ever since you brought it to the last photo shoot!

SkinnyPop

method

KIND

Campaign Name

Rebecca Atwood for Method

Creator's Goal

Creators in this campaign flexed their style muscles & came up with colorful shots that highlighted method's limited edition collaboration with designer/artist Rebecca Atwood.

Results

4,074,056

Total Reach

704

Comments

71,386

Total Likes

35 Total Participants

105 Total Pieces of Content Created

@newdarlings

@amandajanejones

I have the dish and hand soap ! Smells delicious 🍊

@pnwonderland

@rustyrodas

Thanks for choosing cruelty free! We use @methodhome all over our house.

This is "citrusly" the best. Love it! 😍🍊🍋

I love their products and this scent is SO YUMMY! 💘

@mitchelldeguzman we got this one!

SkinnyPop

method

KIND

Campaign Name

#kindawesome

Creator's Goal

KIND Snacks set a record with us, our largest Instagram activation at the time, by using our custom dashboard to coordinate with 70 Creators and have them post on the same day. "Kind" isn't just a name, it's a big part of who KIND Snacks is. With this campaign launching on World Kindness Day, our Creators celebrated everyday acts of kindness they saw around them, spreading #kindawesome moments to their followers. 70 posts went live on the same day, giving KIND an audience of 11.9M.

Results

11,993,657

Total Reach

2,236

Comments

159,655

Total Likes

70 Total Participants

140 Total Pieces of Content Created

@nashvilleexplorersclub

@melissasonico

Nice!!! Kind bars are the best 👍

@healthfullyeverafter

@frankodean

Just ate one of those. That's so great! Love it!

L💜VE this! I talk to random strangers all day at the library (it's my job) and I find that striking up conversations in public is pretty rewarding- we're all looking for a little kindness and connection.

That's a wonderful gesture. Great reminder, thanks!

Fabulous! That bar is so good and celebrating kindness is what life is about!!!

Great product and awesome message! Bravo!! 👍🔝

SkinnyPop

method

KIND