Promotional Items Marketing Strategy - (
http://gplnk.co/2iLSbfH)
Promotional items should be planned as part of your overall marketing strategy. While companies used to hand out cheap pens or emery boards, companies now are incorporating promo items into their strategies for lead generation and sales projections.
If you participate in trade shows, you know how important the promo giveaways are. They attract potential customers to the booth, and are great conversation starters. Competition is fierce for promo items, but because of their lower cost in comparison to print and electronic media, companies can get more creative and get higher-end promo items.
If you want to give away lower cost branded items, such as pens, to all visitors, but would like to offer a high-end product to certain leads, then consider using a tiered strategy. Have the pens, cups, or koozies available for everyone to pick up. However, to get the larger item, such as a cooler, the prospective customer must provide contact info or schedule a demo.
This royal blue and black collapsible cooler hold up to 32 cans. A front accessory pocket provides extra storage. The retractable telescoping handle extends 15" and allows for easy transport. Cooler measures 12"W x 14.5"H x 8.5"D.
Would you like to discuss how we can help with a tiered promo item program? Contact our knowledgeable customer service representatives at 877-564-6794, Monday – Friday, 9 am to 5 pm EST.
#tradeshows #promoitems #promotional #marketingstrategy
