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#Science #Academia #BrainHacking #Advertising: "Earlier this year, the child psychologist Richard Freed explained how new psychological research has been used to develop social media, computer games and phones with genuinely addictive qualities. He quoted a technologist who boasts, with apparent justification: “We have the ability to twiddle some knobs in a machine learning dashboard we build, and around the world hundreds of thousands of people are going to quietly change their behaviour in ways that, unbeknownst to them, feel second-nature but are really by design.”

The purpose of this brain hacking is to create more effective platforms for advertising. But the effort is wasted if we retain our ability to resist it. Facebook, according to a leaked report, carried out research – shared with an advertiser – to determine when teenagers using its network feel insecure, worthless or stressed. These appear to be the optimum moments for hitting them with a micro-targeted promotion. Facebook denied that it offered “tools to target people based on their emotional state”.

We can expect commercial enterprises to attempt whatever lawful ruses they can pull off. It is up to society, represented by government, to stop them, through the kind of regulation that has so far been lacking. But what puzzles and disgusts me even more than this failure is the willingness of universities to host research that helps advertisers hack our minds. The Enlightenment ideal, which all universities claim to endorse, is that everyone should think for themselves. So why do they run departments in which researchers explore new means of blocking this capacity?"