What does it take to build a successful gaming brand? And how can transmedia strategies support this quest for scalable IP franchising? According to Christian Fonnesbech, the CEO and Head of IP Development at Leverage, it all comes down to building unique and ownable emotional engagement. If the last year has taught us anything, it...

The video game industry moves at lightning speed. Having the latest revenue estimates and forecasts is essential to staying ahead in the market. That’s why we share several key estimates and forecasts from the Games Market Reports and Forecasts every quarter. In this article, you’ll find: To dive deeper into the data and trends shaping...

The past couple of years have been tricky for mobile gaming and mobile game developers. For the second year in a row in 2023, the segment declined, with user acquisition (UA) costs rising and advertising becoming more challenging (thanks to an increasingly restrictive privacy landscape). In a lot of ways, it’s harder than ever to...

What were the top-performing games in 2023? There are many metrics for answering this question—every type of data tells a different story. If you’re talking engagement, then Fortnite had the most monthly average users (MAU) on average last year across the 37 markets we cover. The Battle Royale title was also the MAU leader on...

In 2023, the global games market experienced unprecedented highs and lows. The global games market will likely be similarly exceptional and irregular. So, what gaming trends will define 2024, and what can you do to stay ahead of these major developments? Enter our first free report of the year: Games market trends to watch in...