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	Playbuzz Business @PlaybuzzBiz	urr. 22
	ICYMI: At our panel at Adweek, Sivonne Davis, VP of Marketing at @Loreal and Kate Santore of @CocaCola spoke about brand identity and translating brand appreciation into intent (all beautifully resonating w/ our own messaging!) #GettingBuzz (via @Forbes) forbes.com/sites/forbesco…
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	NativeAdInst @NativeInstitute	urr. 16
	Measure Engagement with Top-of-Funnel Content: 3 Reasons Why buff.ly/2J0v7ef @PlaybuzzBiz pic.twitter.com/99Mza8A79V
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	Playbuzz Business @PlaybuzzBiz	urr. 11
	Today is International Day Of The Girl. We're working to help promote girl empowerment and address challenges they face. And with our partners, we're helping girls find their career in STEM. idaily.com/article/tell-u…
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	Playbuzz Business @PlaybuzzBiz	urr. 10
	We are excited to announce that we're finalists in the Best Brand Platform category for the @Digiday Awards! digiday.com/social/havas-a…
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	Playbuzz Business @PlaybuzzBiz	urr. 3
	We're working with @LEGO_Group to help find parents find the ~*perfect*~ gift for their kids! tvguide.com/news/how-to-fi…
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	Playbuzz Business @PlaybuzzBiz	urr. 3
	We're on @MarTechAdvisor as one of the top four content creation tools that help boost interactivity! #ContentCreation #Engagement #GettingBuzz martechadvisor.com/articles/inter…
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	Playbuzz Business @PlaybuzzBiz	urr. 1
	Honi erantzuten: @playbuzz "Three of the recent campaigns were targeted at Gen-Z. Brands are coming to us because you need to change the way you speak to this audience and change the way you engage with them. Interactive is one way to do that." — Shachar Orren, @playbuzz #AWNewYork
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	Playbuzz Business @PlaybuzzBiz	urr. 1
	Honi erantzuten: @COTYInc "Whatever story you're telling should align with the employee's thoughts along with the brand. Not only should the employees be on board, they should understand. This way, you empower your employees and they become ambassadors to the brand." — Cheryl Dixon, @COTYInc #AWNewYork
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	Playbuzz Business @PlaybuzzBiz	urr. 1
	Honi erantzuten: @playbuzz "When it comes to topical events, we use our own tools to review internal teams. They're anonymous, so people are more compelled to answer them honestly." — Shachar Orren, @playbuzz #AWNewYork
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	Playbuzz Business @PlaybuzzBiz	urr. 1
	Honi erantzuten: @CocaCola "Think about brand DNA. All of the @CocaCola you drink is the same everyone drinks. There's no VIP Coke. We think about provocative stories that only Coca-Cola can tell. I'm passionate about telling Coca-Cola stories, not stories by Coca-Cola." Kate Santore, @CocaCola #AWNewYork
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	Playbuzz Business @PlaybuzzBiz	urr. 1
	Honi erantzuten: @playbuzz Engagement is important! Audience members are participating in our @playbuzz polls! #AWNewYork pic.twitter.com/ZeyXn0mtTf
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	Playbuzz Business @PlaybuzzBiz	urr. 1
	Honi erantzuten: @playbuzz "We're trying to push people towards time on site, did they answer relevant questions, how far did they scroll? Clicks and views are not teaching us too much." (2/2) — Shachar Orren, @Playbuzz #AWNewYork
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	Playbuzz Business @PlaybuzzBiz	urr. 1
	Honi erantzuten: @PlaybuzzBiz "We talk about what engagement metrics we should be looking at with our partners. Eight and 15 seconds is the average time someone looks at content..." (1/2)
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	Playbuzz Business @PlaybuzzBiz	urr. 1
	Honi erantzuten: @COTYInc "Being an influencer is a business. Choosing them carefully is important — the brand ambassador should also be a good fit. We've looked at micro-influencers. They're regular people with strong opinions about things. They have passion!" — Cheryl Dixon, @COTYInc #AWNewYork
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	Playbuzz Business @PlaybuzzBiz	urr. 1
	Honi erantzuten: @CocaCola "We look at influencers as people who genuinely love and enjoy our products. We're looking at building a long-term relationship to add value to both sides." — Kate Santore, @CocaCola #AWNewYork
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	Playbuzz Business @PlaybuzzBiz	urr. 1
	Honi erantzuten: @playbuzz "...Most brands want users to take action, but why not content as well? We're battling short attention span and time on page. Engaging content increases all of that and you get to learn more about the user as well." (2/2) — Shachar Orren, @playbuzz #AWNewYork
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	Playbuzz Business @PlaybuzzBiz	urr. 1
	Honi erantzuten: @PlaybuzzBiz "We worked with neuroscientists to find out what makes interactive content work. One is mobile functions — we remember movement. Second is user input. That enhances memorability and impactfulness in content...." (1/2)
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	Playbuzz Business @PlaybuzzBiz	urr. 1
	Honi erantzuten: @COTYInc "Augmented Reality can be fun, but it can give you more courage and confidence in purchasing the product. Being able to try on products in virtual reality can really increase discovery, play, and importance in retail environment." — Cheryl Dixon, @COTYInc, #AWNewYork
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	Playbuzz Business @PlaybuzzBiz	urr. 1
	Honi erantzuten: @Loreal "We need think about staying true to clear purpose over a period of time. What does that brand stand for? And identifying that consumer connection. Clear differentiation from competitors and a clear identity is important for brand profile." — Sivonne Davis, @Loreal #AWNewYork
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	Playbuzz Business @PlaybuzzBiz	urr. 1
	Honi erantzuten: @COTYInc "The most important question now is, 'How relevant are you?' and we have to take this into consideration as a brand." — Cheryl Dixon, @COTYInc #AWNewYork
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