Teachers report they are turning to Twitter, Facebook and Google most often for social media use around education, an EdWeek Market Brief survey finds.
Email Marketing: Generating Sales Leads vs. Alienating Potential Customers
To improve the effectiveness of e-mail marketing, education companies should customize messages to specific groups and provide value such as product discounts or links to experts.
‘Class Clowns’ Author Outlines the Challenges of Mastering the K-12 Market
Jonathan Knee, an investment banker and Columbia Business School professor, discusses his findings on the failures and successes of education businesses.
Marketplace K-12
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K-12 Dealmaking: Noodle Companies Raises $5 Million; Macmillan Acquires Intellus
‘Future of Ed-Tech’ Focus of International Conference in Florida
British Ed-Tech Startups Look to Upside Amid Brexit Turmoil
Private International Schools Surge, and Digital-Content Needs Come Into Focus
Boulder Schools CIO Left Tech Giant Sun Microsystems for a K-12 Gig
Andrew Moore weighs in on the lessons that education companies can learn from K-12 schools and, conversely, what school systems can learn from the corporate world.
