The Knowledge Project Podcast

Alfred Lin shares strategies for navigating startup challenges, building resilient teams, and creating long-lasting value. Lin explores lessons from companies like Zappos, Airbnb, DoorDash, and Amazon, offering actionable insights on topics like hiring for potential, managing crises, and fostering innovative cultures. Learn how first-principles thinking, customer focus, and disciplined growth can transform challenges into opportunities, …

Whether you’re looking to increase your income, start a side business, or completely transform your financial future, Codie Sanchez will break down exactly what separates those who successfully build wealth from those who stay stuck. This conversation is packed with immediately actionable insights covering the biggest myths around money, the difference between acquiring and keeping …

The Knowledge Project closes 2024 with a look back at some of the best conversations of the year. Featuring interviews from some of our most downloaded episodes ever, this collection of conversations offers a variety of insights into finances and investing, improving your communication, marketing and positioning, business frameworks, health and nutrition, and how to …

In this episode, Charlie Hoehn explains the secrets behind why some books are unforgettable, and others no one seems to remember. He shares his journey of helping authors transform their ideas into best-selling books and provides actionable advice on structuring, writing, and marketing a book. You’ll learn how to craft titles that make people want …

In this episode, Ryan Holiday unpacks the subtle and not-so-subtle messages life sends us—and what happens when we ignore them. From mismatched tattoos and injured ankles, Ryan reflects on the lessons he’s learned about preparation, awareness, and humility. Using examples ranging from personal missteps to famous entrepreneurial gambles, this episode is a deep dive into …

In this episode, Adam Karr outlines his personal framework for finding success in both life and business. He shares insights into how to hire the best CEOs (even if you have just ten minutes to talk with them) and what CEOs he avoids talking to, the simple ideas he takes seriously, the correlation between people’s …

From near bankruptcy after a devastating flood to a $13.7 billion Amazon acquisition, Whole Foods founder John Mackey reveals how a small health food store became an empire that revolutionized American eating. Discover how a single near-death experience transformed a 25-year-old college dropout into the pioneer of the organic food movement. Mackey shares raw insights …

How does a professional cyclist pivot from winning races to building a $10 million sock empire? Rob Fraser reveals the untold story of OUTWAY—from selling socks on street corners to scaling past eight figures, surviving a near-fatal business crisis, and engineering peak performance in both athletics and entrepreneurship. Learn the counterintuitive mental models that transformed …

From a tiny village, John Bragg quietly built an empire that controls half the world’s wild blueberries and North America’s largest private telecom network. In this rare interview, the famously private billionaire reveals how he defied conventional wisdom by transforming a small farm into two multi-billion-dollar giants. Discover the contrarian principles that helped Bragg dominate …

In this episode, Erin Wade discusses her journey from being a practicing lawyer to making mac and cheese…as a business. Wade shares how surfing became a personal escape while managing a busy life as a CEO and mother, and how she applied lessons from her career to build a restaurant known for its strong workplace …