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Blog
10 stupendous digital marketing stats we’ve seen this week
We’ve got a blockbuster round-up of stats to kick off September.
The round-up includes news about social ads, personalisation and lots more to boot. You can also download the Internet Statistics Compendium for further facts and figures.
The most joyful digital news stories from the last week
Tired of stories about SEO, CRO, CRM and XYZ?
This is the antidote to every known digital marketing acronym - a roundup of silly stories from the past week. Hope you enjoy it as much as I do, friends!
How to compete on price without sacrificing margins
All businesses want to believe that the quality of their products and services will keep them out of the rat race on price, but the reality is quite different.
Pricing does not occur in a vacuum, so instead of avoiding price competition, the best harm reduction plan is to safeguard margins.
SEO David vs. Goliath: How travel sector minnows can overcome their big brand competitors
The travel industry fascinates me; not just because like everyone else I love a good holiday and some time in the sun, but it’s also one of the most competitive industries when it comes to the SERPs.
How Premier League club websites are changing: A Swansea and Stoke case study
The football season is well and truly under way and very happy am I.
If you're a football fan or a fantasy football obsessive, you'll be more than familiar with Premier League and football club websites, and how some have improved immeasurably over the past couple of seasons.
AR is on the brink of a breakout thanks to new platforms from Google & Apple
On Tuesday, Google announced ARCore, a new augmented reality (AR) development platform.
Five innovative examples of food & drink brand experiences
We’ve all been handed a soft drink outside a tube station or sampled a sausage in a supermarket, but recently, food and drink brands have become a little more sophisticated in their promotional efforts.
The pop-up or brand ‘experience’ is now a common affair, with many food and drink brands jumping on the trend.
Treatwell’s Head of CRM on personalisation, localisation and ROI
Robert Simons, Group Head of CRM for Treatwell, will be speaking at this year’s Festival of Marketing.
Treatwell is the largest hair and beauty bookings website in Europe, allowing customers to book at over 25,000 salons in 11 countries.
Arsenal vs. Spurs: Which Premier League club offers the best mobile UX?
Arsenal FC have been able to boast some impressive results after revamping their ecommerce site.
The Google-Facebook duopoly extends to mobile apps: What can marketers do?
According to comScore's newly-published 2017 U.S. Mobile Apps Report, well over half (57%) of the time consumers spend using digital media now occurs in mobile apps.
But for marketers looking to use mobile apps to reach consumers, there's some not-so-good news: slightly more than half of smartphone users don't download any new apps in a given month, and of those who do, the highest percentage download just a single app.
Four factors that can impact the success of email subject lines
When it comes to email marketing, the phrase ‘it’s not what you say, but how you say it’ springs to mind.
This is because subject line copy is not the only important factor to consider. Other components such as length, tone, timing, and device can also mean the difference between open or deletion – or even the dreaded junk folder.
V&A Technical Lead on how tech can create "beauty and emotion"
Duncan Gough is Technical Lead at the V&A. He makes art from social tech and has recently been exploring companion technology.
At the Festival of Marketing 2017 (view the agenda and buy tickets here), Gough will be speaking about how emotional intelligence can make AI stronger. We caught up with him for a quick interview..