danah boyd is a Principal Researcher at Microsoft Research, a Research Assistant Professor in Media, Culture, and Communication at New York University, a fellow at the Berkman Center, and director of the Data and Society Institute. danah has been working on the issues associated with "It's Complicated" for many years. 10 years ago, Ethan and danah were two of the youngest people at a conference. danah told him, "I only have one secret to get through these events. I tell them what their children are doing." Telling people what their children are doing online is incredibly valuable, either because we're parents who care about our children, or because we care about the future of the Internet. danah has been relentless over the last decade in trying to make it clear that simple snap answers about the Internet (good, bad, dangerous, amazing) are utterly and totally inadequate. What we need to do is to take a long, careful look at the context that underlies people's behaviours online. We're in a moment where the easiest thing to do is to say "it's simple." danah has put forward a book that says "it's complicated."