How many stories are in your building? It might sound like I’m asking an architectural question, but no. Instead, I am urging you to think about the many different narratives, anecdotes, and tales that exist within your office walls. As we move forward into an age of content marketing driven by authenticity and originality, do not underestimate the power of...
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The world of higher education marketing is extremely competitive, especially in the graduate space, with only three schools making a prospect’s shortlist. And if you fail to make it onto that list, there is still only a 7% chance the prospect will enroll in your program. These odds make it all the more important to catch a prospective student’s attention early...
- Topics:
- Marketing for Education
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Editor’s Note: This guest post was contributed by Leah Retta, Content Strategy Associate at Social Code. Advertisers in 2018 are either digital-first or heavily investing in their digital presence. Fortune 500 brands market themselves across both traditional and digital channels, while challenger brands build their brand identity across the leading digital...
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It’s no secret that achieving sales and marketing alignment yields numerous benefits. The advantages for the sales team are largely...
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How would you feel if I told you that there are really only seven stories and that every children’s story, novel, film or play that...
- Topics:
- B2B Content Marketing
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The advertising agency world is undergoing tremendous change. Artificial intelligence and other new technologies, competition from...
- Topics:
- B2B Beat