for Business Owners

Business Analytics

Measure your success on Yelp with robust analytics and tracking tools.

351 user views 28% Activity feed
A man in his 30s clicked to call your business.
A woman from New York, NY viewed the map for your business.

Learn more about your visibility

Track traffic to your Yelp Business Page, including views from mobile devices, through your “User Views” graph. In addition, you’ll be able to measure traffic to your business page over 30 day, 12 month, and 24 month periods.

Track how users engage with your business

Use the “Customer Leads” feature to learn how people interact with your business on Yelp. This feature shows you when a Yelp user has recently called your business, mapped directions to your business, or clicked through to your website.

Measure your lead generation from Yelp

Yelp’s “Revenue Estimate” tool multiplies the customer leads your business receives from Yelp with the average revenue per customer for a business like yours, based on a 2013 BCG study of US businesses. You can modify the revenue estimate anytime to match your business’ growth.