Which A/B testing tools or multivariate testing software should you use for split-testing?

Unsure whether to use Optimizely, VWO, Convert, Unbounce, Maxymiser, Google Optimize, SiteSpect, or an alternative platform for your split-testing?

Here’s the ultimate comparison of A/B testing software, multivariate testing tools and split-testing platforms.

Hover over the table headings to learn more.

	initial set-up cost	ongoing costs	technology compatibility	a/b or mvt?	type of mvt	can it be self hosted	can multiple goals be set ?	can traffic be segmented ?	used on email campaigns	has a platform for creating webpages	customer support by phone	self service or full service
AB Tasty	Free Trial	From €40	Client-side	Both	Full factorial							Both
Accenture Omni-Channel Testing Platform	~$33,000	$160,000- $320,000	Client-side	Both	Several (see details)				(see details)		(see details)	Both
Adobe Target	Contact Adobe	Usually a four-figure monthly fee	Server-side	Both	Taguchi	(see details)						Both
OpenText Optimost	Contact OpenText Optimost	Usually a four-figure monthly fee	Client-side	Both	Optimal design							Both
ClickThroo	None	$195-$1195 /month	Server-side	A/B	N/A							Both
Conductrics	Contact Conductrics for details.	Monthly fee (Contact Conductrics for details.)	Client and Server-side	Both	Full factorial (see details)	Contact Conductrics for details.	(see details)					Self service
Convert	None	From $499 per month	Client-side	Both	Full and fractional factorial							Both
CRE Engine	Contact CRE	Contact CRE	Server-side	A/B	N/A							Full service
Webtrekk	None	Usually a four-figure monthly fee	Client and Server-side	Both	Full factorial (see details)	(see details)	(unlimited)					Both
GetSmartContent	None	From $500 per month	Client-side	A/B	N/A							Both
Google Optimize 360	None	None	Client-side	A/B	N/A						(see details)	Both (see details)
HiConversion	Contact HiConversion	Contact HiConversion	Client-side	Both	Proprietary adaptive fractional factorial							Both
Kameleoon	None	Flat monthly fee (contact Kameleoon)	Client-side	Both	Full factorial							Both
Marketizator	None	From $19/month (free for up to 10k visitors)	Client-side	Both	Full factorial							Self service
Oracle Maxymiser	None	Usually a four-figure monthly fee	Client-side	Both	Several (see details)							Both
Monetate	Contact Monetate	Flat monthly fee based on previous 12 months’ traffic	Client-side	Both	Several (see details)							Both
Optimizely	Free	Flat monthly fee (contact Optimizely for details)	Client-side	Both	Full factorial							Self service
SiteSpect	See details	See details	Proxy server method	Both	Full and fractional factorial.							Both
SiteTuners	None	$1k-$2.5k per test	Client-side	Both	Proprietary non -parametric technology		(see details)					Both
Unbounce	Free	Free or $29-$999 /month, depending on traffic	Server-side	A/B	N/A							Self service
VWO	None	$49-$729 /month	Client-side	Both	Full factorial							Self service
Webtrends	Contact Webtrends	Usually a four-figure monthly fee	Client-side	Both (see details)	Several							Both

Still unsure which is the best A/B testing tool for you?

If you’re new to landing page optimization or conversion rate optimization, and would prefer an impartial review, contact us and we’ll tell you which platform we’d recommend for your situation. (We refuse to accept commissions from software vendors. When we recommend software, we do so because it’s best for your business, not ours.)

What you should do now

If you are serious about becoming great at conversion, you should download our amazingly useful free reports.

If you'd like us to dramatically improve your website, visit our "Services" page and then contact us for more information.

All of our articles are subject to our Testimonial Protocol, which is described here.