Connect to any Data: Easily connect to 1st, 2nd and 3rd party data for testing, personalization and optimization initiatives.

Seamless Integration:  Oracle Maxymiser and Oracle Data Management Platform integration allows marketers to deliver more personalized online experiences to any audience.

Personalize any Experience: Leverage a unified stream of user data to optimize your websites and apps.

Extend Testing to Mobile Apps: Marketers can now extend A/B and multivariate testing to their iOS apps as easily as they would for their website

Intuitive Visual Editor: Marketers can create, edit and publish campaigns for app users without relying on technical resources.

Predictive Insights:  Provide the answers pertaining to how personalization efforts are translating to new opportunities.

Increase ROI: Leverage native Maxymiser reporting algorithms designed specifically to provide marketing teams with detailed insights pertaining to website campaign performance and visitor conversions.

Statistics for the Real World: Leverage your data to gain rational insights that can be transformed into tactical decisions to accelerate your business.

Powerful, Easy to Use Reports: Access interactive, intuitive reports to analyze campaign results.

Insight Driven Campaign Analysis: Use advanced in-depth filter options to slice and dice results down to segments within segments.

Access Reports Live User Reports: Easily access campaign reports, at any time, with each user’s selected filter options in place, allowing them to continue building reports from where they left off, and complete their analysis.