What is a tradeshow?
At a tradeshow exhibitors offer their products at wholesale cost to visitors. This means that products are sold in bulk and at a lower price than the RRP. Visitors (retailers) are then able to sell those products in their stores directly to the customer.
In the case of Spring Fair, exhibitors are often companies that manufacture their own gift and home products and visitors often own or work at independent retail stores, multiples, department stores or online stores.
Why go to a tradeshow?
A tradeshow offers exhibitors the opportunity to display their products to a large audience over a short period of time, to take wholesale orders at the show, and to build industry contacts and leads for future sales.
A tradeshow offers visitors the opportunity to meet their existing suppliers, discover new exhibitors and products and to place orders at the show or at a later date.