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Inside Publishing

Now that your book is finished, what happens next? We're here to guide you through the publishing process, from editorial to distribution and sales.

How to Get Reviews and Publicity – A Free Live Webinar

by Miral Sattar
Bowker | Fri Oct 7, 2016

What's the worst thing that can happen when you're promoting your book?

Imagine this scenario...you're at a networking event or a dinner and tell someone you're a writer and have published a book. They get really excited and look up your book on Amazon. There's a good chance they might consider buying your book...BUT... when they click on your page you HAVE ZERO REVIEWS.

Inside Publishing
Marketing & Publicity
Webinars
Events
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Marketing From the Customer's Perspective

by Brian Jud
Bowker | Wed Oct 5, 2016

What is the process you follow when you go to a store to buy something? You probably go to the most convenient place (bricks or clicks) and peruse the assortment available. You may search for a particular brand if you are aware of it. If not, you look at the prices to compare the value of the items to your needs. Then depending on the strength of your need compared to the available choices you decide to buy or wait.  

If publishers looked at the purchasing process form their customers’ prospective, they could sell more books. Instead, they seek manuscripts based on an author’s knowledge (non-fiction) or imagination (fiction). Then they publish them, price them to cover all costs and desired profits, and sell them through bookstores. They announce the availability of their books through social media and publicity. And when the books do not sell they publish different ones. 

Inside Publishing
Marketing & Publicity
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Twitter for Writers – Part 3: Not on Twitter Yet? Here’s How to Get Started

Frances Caballo's picture
by Frances Caballo
Bowker | Tue Sep 27, 2016

This is the final article in a three-part series about Twitter for writers by Frances Caballo.

 

Start with the Basics

If you are new to Twitter, here are some initial steps you’ll need to take.
Sign Up

Join Twitter
Navigate to Twitter.com and sign up by including your first and last names, phone or email address, and a password. 

Your next step is to decide on your username, also called a handle. Restrict your username to 12 characters or fewer, even though you’re allowed 15. Brevity is important on Twitter where every character counts. Consider these tips before hitting save:

Inside Publishing
Marketing & Publicity
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Twitter for Writers – Part 2: Eight Reasons Why Twitter is Awesome for Writers

Frances Caballo's picture
by Frances Caballo
Bowker | Wed Sep 21, 2016

This is the second article in a three-part series about Twitter for writers by Frances Caballo.

 

Now here are eight reasons why Twitter is awesome for writers.

1.    If you’re active on Twitter, it will refer a ton of traffic to your blog and website. (Twitter is my #1 source of website traffic.)

2.    There is a large community of Indie authors on Twitter who are willing to help you promote your book and form supportive alliances. Endeavor to meet other authors in your genre, share blog posts and promote each other on Twitter.

3.    Twitter will help you to market your books.

Inside Publishing
Marketing & Publicity
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  • Obtain ISBNs (click here!)
  • Convert your file to ebook (click here!)
  • Acquire a bar code (click here!)
  • Increase discovery (click here!)
  • Purchase a QR code (click here!)
  • Register your copyright (click here!)
  • License your book’s content (click here!)
  • Promote your book online (click here!)

Getting Started

Create a Culture of Quality in Your Publishing Company

Thu, November 13

FAQs about ISBNs

Fri, October 24

How to Write a Business Plan as Narrative (Part 2 of 2)

Wed, September 10

A Novel Planning Technique for Book Publishers (Part 1 of 2)

Fri, September 05

Do You Have the Write Stuff?

Wed, September 03

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