- by Daniel Granderson
- January 12 2017
- candy
- cat food
- cats
- chocolate
- dog food
- dogs
- pet
- pet care
- pet food
- pet health
- pet industry
- pet market
- pet market research
- pet products
- pet retail
- pet trends
- Petco
- PetSmart
- veterinarians
- veterinary
Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars
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The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.
- by Daniel Granderson
- January 3 2017
- cat owners
- cats
- dog owners
- dogs
- Hispanic consumers
- Hispanics
- Latino consumers
- Latinos
- pet
- pet care
- pet health
- pet industry
- pet market research
- pet owners
- pet parents
- pet products
- pet research
- pet trends
Hispanic pet owners chart a different course
The past decade has seen a dramatic increase in the number of Hispanic pet owners in the United States. Between 2007 and 2016 the number of Latinos with pets in their homes skyrocketed from 11.4 million to 20.4 million as the pet ownership rate among Hispanics grew from 40% to 55%.
- by Daniel Granderson
- December 28 2016
- candy
- chocolate
- food and beverage
10% off candy report for National Chocolate Candy Day
A sweet National Chocolate Candy Day deal: 10% off our report "Chocolate Candy Market in the U.S., 11th Edition" with code NCCD at checkout.
- by Daniel Granderson
- December 15 2016
- alternative protein
- beef
- fish
- food and beverage
- food ingredients
- food packaging
- food research
- food retail
- food safety
- meat
- pork
- poultry
- protein
- protein sources
Consumers and meat & poultry: Transparency and knowledge
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Perhaps more than ever before, consumers want to know about what’s in their meat and poultry, how it was raised and where it came from. This need to know taps a breadth of concerns related to food healthfulness and sustainable practices, as discussed in the Packaged Facts report, "Meat, Poultry and Seafood: Restaurant Trends and Opportunities".
- by Daniel Granderson
- December 6 2016
- food beverage
- natural
- natural and organic
- natural foods
- organic
- organic food
Natural and organic foods and beverages full steam ahead
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The marketplace for natural and organic foods and beverages is undergoing tremendous expansion and change. At the retail level, while Whole Foods Market remains the dominant natural foods supermarket chain, it is being challenged by Trader Joe’s and by No. 1 supermarket operator Kroger Co.
- by Daniel Granderson
- November 28 2016
- economy
- Hispanic consumers
- Hispanics
- Latino consumers
- Latinos
- money
- money and finance
- retail
Latinos hold the key to growth
Marketers and retailers have long recognized the exceptional role Hispanic consumers play in their growth strategies. Sheer numbers are one reason. Yet, Hispanics embody far more than just an extraordinarily fast-growing population segment of the American population. They now represent a market with outsize spending power that will only continue to grow in the future.
- by Daniel Granderson
- November 16 2016
- health
- health and wellness
- marketing
- nutrition
- nutritional supplements
- sports nutritional products
- sports supplements
- women’s health
Nutritional supplement marketers must mind the celebrity gap
There is a huge gap in how men and women respond to endorsements of nutritional supplements from famous people. I discuss this gap and what it means for how supplement marketers can most effectively advertise to each gender in Packaged Facts’ report, "Nutritional Supplements in the U.S., 7th Edition". However, I thought I would break down those results a little more in this blog since the results are so fascinating.
- by Daniel Granderson
- November 10 2016
- breakfast
- breakfast trends
- food and beverage
- food beverage
- food packaging
- food presentation
- food research
- food retail
- food trends
- healthy snacks
- snack foods
- snacking
Blurring the breakfast food lines: breakfast or snack?
Consumers continue to embrace snacking—not only as viable daypart option but also as a paradigm through which to view eating in general (smaller, more frequent meals). This has caused and will continue to cause changes in consumers’ relationships with traditional breakfast foods.
- by Daniel Granderson
- November 2 2016
- alternative protein
- food beverage
- food research
- food retail
- health and wellness
- health food
- healthy eating
- plant protein
- protein
Is health of the planet more compelling than personal health?
The recent attention being paid to plant proteins, both by ordinary consumers and the food industry, begs the question, are consumers more willing to eat less meat to help save the planet than they are to reduce their own chances of developing heart disease?
- by Daniel Granderson
- October 31 2016
- food beverage
- food research
- food retail
- food retailing
- health food
- healthy eating
- meal kits
- Whole Foods
Whole Foods, Purple Carrot delivering meal kits to retail stores but which consumers will bite?
Based on the number of meal kit delivery services around the country, the current numbers of meal shipments, and the almost certain entry of such services from retailers and food marketers (ahem Whole Foods), Packaged Facts conjectures that the U.S. meal kit delivery services market will generate $1.5 billion in sales by the end of 2016 and will grow to a multi-billion market over the next five years.
