Every click, swipe, "like," buy, comment, deposit, jog and search produces information that creates a unique virtual identity - something we call
Code Halo
Harness "CODE HALOTM" to Gain Competitive Advantage In The Digital Era
Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products-what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halo. This is far beyond "Big Data" and analytics. Code Halo sparks new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success.
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Experience
Code HaloTM
Code HaloTM - the information that surrounds people, organizations, and devices - are today's digital fuel. Every click, swipe and view ... every interaction and transaction ... generates a halo of code - a "virtual self" - that's robust, powerful, and rich with meaning and insight. Code Halo is a given in our personal lives; however, they are increasingly vital to every organization's future business success. Research conducted by Cognizant's Center for the Future Of WorkTM reveals that organizations that create, share and distill meaning from Code Halo is dominating their industries. Learn how your organization can apply Code Halo thinking by downloading our highly immersive, rich media app at the Apple App Store (requires IoS 6.0 or better) or Google Play for Android devices. See how your organization can achieve market prosperity by winning at the Crossroads.
Compatible with 7+ inch devices
See How People Are Using It
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Code HaloTM: The Connected Story
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The Future of Data Science & Business Analytics
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The SMAC Stack: The Fabric of Code HaloTM
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Is Your Business Model Being Disrupted? The Era of Code HaloTM is Here
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Code HaloTM Solutions: Digital Privacy and Ethics
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Winning the New Digital Economy | Code HaloTM: The Cognizant App
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The Code Rush | Harnessing Consumer Data for Business Insight
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Code Rules
Code HaloTM Awards
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Hermes Awards
Platinum Winner
https://enter.hermesawards.com/platinum/Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies.
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W3 Awards of Silver Awards
Silver Award
http://www.w3award.com/winners/list/?l=C&event=9&category=&award=S&form=2The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs.
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The US Mobile & App Design Awards
Silver Winner
http://appdesignawards.com/USAPPS14/entry_details.asp?ID=13570&Category_ID=5673design100 provides a collaborative platform of award programs, supported by the world's most creative minds and organisations, to accelerate the transformation to a design-led marketplace.
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Stevie American Business Awards
Bronze Stevie Award
http://www.stevieawards.com/pubs/awards/403_2941_24912.cfmThe Stevie® Awards are the world's premier business awards. They were created in 2002 to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide.
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Stevie International Business Awards
Bronze Stevie Award
http://www.stevieawards.com/pubs/iba/awards/408_2942_24958.cfmThe Stevie® Awards are the world's premier business awards. They were created in 2002 to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide.
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USA Best Book Awards Winner
Business: General
http://www.usabooknews.com/2014awardannouncement.htmlUSA Best Book Awards has a ten year track record of honoring and promoting books to the national and international community, which covers books from all sections of the publishing industry—mainstream, independent, & self-published.
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International Book Awards
Finalist –
http://www.internationalbookawards.com/2014awardannouncement.html
Social Change CategoryThe International Book Awards, sponsored by American Book Fest, honors excellence in independent and mainstream publishing.
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MITX What's Next Awards
Finalist -
http://mitxawards.org/finalists.aspx
What's Next Disruptive Genius 2014 CategoryMITX What's Next Awards celebrate Boston's digital ecosystem - the industries, innovation, and imagination.
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The UK Mobile & App Design Awards
Finalist
http://appdesignawards.co.uk/UKAPPS14/entry_list.aspdesign100 provides a collaborative platform of award programs, supported by the world's most creative minds and organisations, to accelerate the transformation to a design-led marketplace.
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Marketing Excellence Awards by ITSMA
Finalist
http://www.itsma.com/news/finalists-2014-marketing-excellence-awards/ITSMA's Marketing Excellence Awards focus exclusively on B2B marketing for services and solutions.
Code HaloTM Library
WE'VE DEVELOPED ARTICLES, GUIDES, VIDEOS, AND INSIGHTS TO HELP YOU SUCCEED.
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It's Time for Learning to Go Back to School: Next-Generation Approaches Enrich the Student Experience
Putting the Experience in Digital Customer Experience
Digital Customer Experience - Infographic
Business Analytics in Europe IV: The Full Story
Decoding Code Halo-Thinking
A Playbook for Managing at the Crossroads
The Value of Signal
Meaning Making Infographic
Code HaloTM - Authors
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Malcolm Frank
Malcolm Frank is Executive Vice President of Strategy and Marketing at Cognizant.
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Paul Roehrig, Ph.D
Paul Roehrig, Ph.D., leads Cognizant's Center for the Future of WorkTM.
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Ben Pring
Ben Pring co-leads Cognizant's Center for the Future of WorkTM.
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* Code HaloTM Services