Renaissance or Civil War - Debating the Future of the Job and the Work Ahead

This is an email exchange between myself and my colleague Ben Pring

To: Ben Pring
From: Robert H. Brown


Dear BP,

So, Donald Trump got inaugurated last week.

Remember when we wrote this? Our take on “The Future of the Job”, only a couple of years ago? Seems like so much of what we talked about is coming to pass.

To say that “we’re at an inflection point” seems like the understatement of this (still young) century. (Cue the menacing voice: “Only THIS time... it’s for real”). When we wrote “Future of the Job” piece – interestingly, on Labor Day, 2015 – the forecaster and strategist in me felt like the big shift was all 1 or two cycles away, when it really seemed like future of work (and “the job”) was still – distantly – in the future.

You’re just back from Davos – and as you landed, people were in the streets, marching. And as cool as “The Digital Revolution” is, was, and could be: it seems like people are mad AS HELL. The country and the world are divided. And yet – you wrote about it here (“The Blasé Index”) – they’ve seemingly never had it so good. What’s up?

Is it REALLY “Renaissance II” (or, as Vinnie Mirchandani calls it: “New Florence”...)? Or is it (in the US, UK, The West) setting the table for “Civil War II”?

As the song goes, “There’s something happening here... What it is ain’t exactly clear”.

One of the things I’ve noticed over the years is that digital technologies have fostered great heights of trust between total strangers for transactions (like Stubhub, Craigslist, Airbnb, Transferwise, etc. etc.).

And yet: the comments section of even the most stalwart news site (NYT, WaPo, the SF Chronicle, etc.) sounds like a bin of chattering bedlam lunatics half the time, bringing out the worst in people.

Reasoned discussion of “the civilized” gives way to the discussion of bullying barbarians. Not sure what the answer is, but there you have it, and it’s where we are today: welcome to January 2017.

Your new book, “What to Do When Machines Do Everything” emphatically argues we’re on the cusp of “Renaissance II”. I believe that too – looking at all the new technologies, industries, ways of living, working, creating, making and communicating happening, Renaissance II does feel like it’s tantalizingly close. That’s why I do what I do for the Center for the Future of Work – I believe that too.

But here’s a question we should ask ourselves: Did the people living through Renaissance I know they were living through it?

The weeks before I started work in the CFoW exactly three years ago, I read a tome from 1953: “The Renaissance”, from the 11-volume “Story of Civilization” covering Western history by husband and wife team Will and Ariel Durant. I literally carried this 7 pound doorstop in a backpack from my front door to the sea, on a 14 mile, solo hiking odyssey with my dog. Doing what? As you might put it, Ben, trying to answer the question about the future: “What’s it all about Alfie?”

In the Conclusion (or “Envoi”, as it’s called), the Durants make the case that the Renaissance “was based materially upon the economic exploitation of the simply many, by the clever few... The splendor of Florence was the transmuted sweat of lowly proletaires who worked long hours, had no political rights, and were only better off than medieval serfs only in sharing in the proud glory of civic art and the exciting stimulus of city life. Politically the Renaissance was the replacement of republican communes with mercantile oligarchies and military dictatorships”

Ben, I thought I wanted the Renaissance, but perhaps the time is NOW for something else. More than anything else, what I want is good times for everybody.

As the kids in the streets might say: “What do we want? Jobs. A house. Affordable healthcare. Respect for all people’s rights. Respect for the police. No street crime. No ocean dumping. A meaningful median income raise. Justice. Truth. The American Way.” Sounds like America, to me.

So, for our time, that’s the question: Is it going to be Renaissance II, or Civil War II?

Sit bonum tempora volvunt (let the good times roll),

--Rob

-------------------------------------


From: Ben Pring
To: Rob Brown


Hey Rob

Hmmmm ... that’s a good question! A big question! And one to which I don’t think there’s an easy answer. Am I allowed to say “both”? Need they be mutually exclusive? History shows us (time and time again) that we can have the best of times and worst of times ... at the same time. (Hey, that’s a cool phrase – maybe somebody should use it in a book). Great human achievement – in art, music, literature, science – can come in the midst of battle, famine, and pestilence. Picasso’s Guernica was painted amidst the horrors of the Spanish Civil War. Hamlet was written while England was at arms with Ireland. George Orwell was on the breadline when he wrote Down and Out in Paris and London.

So will new waves of ever increasingly pervasive technology create a new Florence or a new Gettysburg? Yes!

It’s an odd thing, this sense that the future will be all black or white. I’m not criticizing your asking a question like this – it’s a very human impulse to cast the future in those terms. I do it myself sometimes. But surely, given that we know that the past is full of wonder and horror, as is the world today, it is illogical to imagine that in the future things will either be good or bad.

In our upcoming book (thanks for the plug earlier!) What To Do When Machined Do Everything http://amzn.to/2kax75Q we write;

The future won’t be one extreme or the other; it won’t be a utopia or a
dystopia. We firmly believe, as we have argued throughout this book, that
intelligent machines will increase living standards; create better, more
satisfying jobs; allow us to solve big problems; and invent entirely new
products, services, and experiences. But we also fully acknowledge the truth
that intelligent machines will replace some occupations, put pressure on
wages for many jobs, make some people’s skills and capabilities irrelevant,
and leave behind those unable to keep up and compete.

Will the downsides of technology – the entire replacement of some occupations and pressure on wages for many occupations – lead to war? Perhaps. But if they do, it won’t be due to the technology itself – it will be because we haven’t figured out what to do with these new machines ... hence the snappy title of our book.

As MIT’s Erik Brynjolfsson has rightly said, “technology is a tool we can use to change the world. We get to choose whether the outcome is good or bad”.

If new tech leads to war, then it will be us – people – that have failed, not technology itself. Though I am no fan-boy of Wayne LaPierre, there is a certain logic to his position, “guns don’t kill people, people kill people”. The same logic applies when considering the pluses and minuses of the technology being invented around us right now.

Our increasingly tech-centric world is full of tensions as we try to leverage the upside of technology and limit its downsides. Facebook is wonderful (catching up with long lost buddies) and terrible (more humble bragging from Cousin Frank on his fifth vacation of the year). Twitter is wonderful (getting the news in real-time, faster than from the MSM) and terrible (full of your aforementioned bedlam lunatics). iPhones are great (you can work from anywhere) and terrible (you can work from anywhere).

But ‘twas ever thus. Technology has always been a double edged sword. Moveable type was great (information could spread more easily) and terrible (the indulgence business went into the toilet). Cars are great (we go further, faster, and in more comfort than on foot, or horse, or train) and terrible (nearly 1.3m people die per year in car crashes). Nuclear power is great (“clean”, cheap power) and terrible (Chernobyl, Fukushima). This is simply the nature of the tools that we invent.

So, back to your question – what’s the future of the job in a world of smarter and smarter technology? And how will changes in work and the nature of work, which is so central to society, play out? For good or for bad?

There’s no doubt that work – what we do, and how we do it – is going to change radically in the next generation or two. Machines will do more and more of what we do today. I firmly believe that in 150 years just 2% of the world’s population will work in offices, but will shuffle the same amount of paper that we do today . (Just think of the 2% who today produce the food that it took 90% of us to produce 150 years ago). But I also firmly believe that the other 98% of us will find things to do – work that today has not yet been invented. Would a farmer in 1867 know what an Ethical Hacker was? Or a User Experience Designer. In 2167 maybe one of our descendants will be piloting a Phantoma LEV (Google it!) for a living. Or be a member of the Psi Corps? Or maybe just the singer in a rock and roll band. They will still have those in 2167, won’t they? Heaven help them if they don’t!

Work will still exist – there will still be things to do in the future. Plenty of things. If on the journey to that work there are big punch-ups along the way, well, plus ca change, plus c’est la meme chose ... The history of man is as much the history of war as it is of work. But I’m an optimist; on balance I think there is more good than bad ahead. To me being optimistic is more difficult than being pessimistic and, given my contrarian nature, more of a challenge. I’m fully expecting the worst but preparing for the best.

Agreed - Laissez les bons temps rouler! Take it Clifton!!! https://www.youtube.com/watch?v=IAw2rd21C_Q

Best, Ben

 

 

                                                               
1 Well, metaphorical paper ...

This is an email exchange between myself and my colleague Ben Pring


Setting the Context for Europe's Digital Success...

...and it’s all about the platform (more later). If you’ve read my previous post and found the time to read my latest report Europe’s Digital Imperative, you will know just how much money digital means (in fact, one of the reasons for undertaking the research was to provide the net/net of digital transformation). However, as one of my previous mentors at Forrester would say, “Nice forecast. So what?”

Well, the report does show you the money (lots of it) and it does walk through the major pitfalls that could spoil the digital party. But the real “so what” is the guiding principles proffered for the work ahead in Europe. The report lights up the opportunities both for organizations and for our own careers. These principles start with the “platform” as a construct for digital innovation and how platforms are used to capture and organize the startling wave of innovation now washing across many industries today. So if I had to call the contexts for Europe’s digital success, it is this: Ideas and money flow around platforms. Winning digital business models pivot on them.

The problem is everyone talks up the platform but no-one really knows what it means (trust us, we’ve been asking). The platform is quite simply, layers of software that gather and connect multiple data sources together and synthesize them with meaning to improve a commercial outcome. The platform can take many forms, like a car, a home or a jet engine, a toothbrush or wrapped around a process and the platform prescribes a much more fluid approach to innovation. Platforms are the building blocks of digital success, linking digital assets, products, partners and customer demand together to make new services available and enable new markets (connected car).

LinkedIn, Google Play, Spotify or Uber are the easiest platforms to understand and the most visible because we see and use them every day. Spotify’s platform captures data (music tastes) and drives the “next best action” by using algorithms to mine the data for meaning (“based on your preferences, you should listen to this”). The good news is the world of platforms doesn’t just belong to a digitally native company like Spotify or Google with no real legacy stretching back decades.

Established companies are now working their big company advantages and starting to build and organize knowledge work around a platform and driving lots of value, money and innovation around them. To see a legacy company deploy a platform one of the best places to look is GE, a huge industrial economy pioneer. GE is radically reinventing itself to become a software powerhouse. The company is pivoting its research and development, production, marketing and sales around the data that its engines, turbines or smart assembly lines generate. It has built an instrumented platform around its engines, its turbines etc. to drive new levels of insight around its business. GE’s work in progress turning itself into a software powerhouse, means the company is re-tooling itself for the future. Is your company retooling itself for the future?

Closer to home, Spain’s digital banking supremo BBVA as another legacy company using the power of its platform to “co-create” with fresh, energetic, small start-ups in the thriving fin-tech scene to drive social media functionality into BBVAs retail banking experience. Both GE and BBVA use “open architectures” in their platforms, meaning that third parties are able to plug in simple lines of code to more complex apps via the magic of the APIs (interesting to see my alma mater Forrester catch on to the power of APIs). The continuous exchange of data and information to create value empowers both BBVA and its partners to iterate and experiment with product innovation or upgraded customer experience much quicker and more impactful than either would be able to do on their own. This is why the platform counts.

PS. Get the platform and you “get” digital. Lots of new tech is dumped into the digital bucket (what? You don’t use drones/VR/automation/artificial intelligence?) But at their root, all this new tech and new ways of working create data and it’s in the data flowing in and around a platform that provides the catalyst for innovation. Watch this space...

Every click, swipe, "like," buy, comment, deposit, jog and search produces information that creates a unique virtual identity - something we call

Code Halo

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Bots for President

Presidents are powerful people facing and dealing with complex nation, market and economy sized problems.  Making good decisions and managing deeply complex systems and organizations requires massive amounts of data, analysis, experience and understanding. Presidents must process and analyze huge numbers of data inputs, and have a clear understanding of what the data in aggregate means, and then have an understanding of how they can influence the outcomes by pulling the right levers of power and influence to achieve their goals. 

The responsibility of dealing with these massive levels of complexity seems almost inhuman.  In fact, so inhumane, perhaps it would be better to not have a human, but a bot as President.  Bots are designed and programmed to react in a prescribed way to data inputs. Data is fed into the artificial intelligence (AI) system within the bot, and the bot responds and takes actions as programmed.  Add machine and deep learning, and the bot can learn and make decisions faster and better every nanosecond. The more data that it can access and analyze, the more accurately it can predict how pulling the levers of power and influence can change outcomes to achieve a given goal. 

With a bot, the voters would vote on their preferred outcome and goals, and the associated algorithm, rather than on a personality, promise or televised debate result.  If you want more jobs, a better economy, more security and peace, then vote on the particular algorithm that would give you the predictable outcome of your choice.  The algorithm in the bot would take the millions of data inputs and use them to pull the levers of power and influence that deliver you, the voters’, mandate. 

A bot’s administration and cabinet would be a celebration of nerds and data scientists (perhaps redundant) - responsible for finding all the possible data inputs needed to be analyzed to make the best decisions, improving deep learning systems to find patterns and hidden meaning, and identifying the appropriate levers of power and influence that could be integrated with the bot to deliver the voters’ mandate. 

With a bot in office, public debates could focus on what our dreams and aspirations are for our society.  Many of which are widely shared.  A prosperous world that honors and supports our elders, invests in the best education, health, good jobs, safety, peace, respect and renewable energies for all of us. Who doesn’t want that?  We could dedicate our time to debating how best to collect the right data, improve the accuracy of data, ensure the right data is being analyzed, understanding what the data means, and then accurately identifying emerging levers of power and influence. 

With a bot as President, Sunday morning news programs could spend their time debating algorithms and comparing the outcomes based on game theory and actual data results on sexy business analytic dashboards.

If you are up for a data-driven decision-making world, then Bots for President 2020!

Watch my latest 3-minute video on digital technology trends: 

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