One of the first objectives for James Hewes, incoming President and CEO of FIPP, is for the organisation to ensure it better reflects and addresses the needs of members and prospective members – across all platforms, including print.

The digital advertising space faces a number of challenges – not least the dominance of big players such as Facebook and Google. But, FIPP World Congress speaker Rick Welch, head of programmatic advertising at Flipboard and former Condé Nast exec, believes there remain plenty windows of opportunity for other players in the market…

In an effort to re-imagine the uses of the print newspaper over the last year, The New York Times Magazine published a special section on May 14 for kids. The kids’ section was part of a larger initiative started the previous year, over which time the staff at The New York Times Magazine experimented with print.

Chris Kerwin, publishing director of BBC Worldwide, shares insight into the six crucial initiatives employed by the brand to achieve highest audience reach of any magazine media brand in the UK and grow revenues and profits for the last five years.

Hearst Magazines UK embraced the challenge of looking beyond traditional business models to drive income through diversification roughly six years ago. Today the publishing giant says a significant slice of its income is derived from brand extensions, events, content marketing, and videos.

Adapting business models requires guts. A complete overhaul takes even more. Faced with a near perfect storm with digital natives and even Google Alerts entering its marketplace, all the while clients were being lost due to the global financial crisis, National Journal chose the latter.

With so much talk of fake news and clickbait in digital media, legacy publishers are looking for a way to get back to basics, providing quality journalism to engaged audiences. Here, Jennifer Brandel, CEO & Co-founder of Hearken, provides one solution.

There are now only two weeks left to save up to 20 per cent on your tickets for the industry’s flagship global event, the FIPP World Congress, taking place at Tobacco Dock in London from 9-11 October.

Erin Doherty is editorial director at Elle France. She'll be speaking at the 41st FIPP World Congress, taking place from 9-11 October in London.

With 14 different monetisation strategies and 10 different forms of media tech analysed, among other industry trends, the 2017-18 Innovation in Magazine Media Report is the most robust to date. Here, John Wilpers, author of the publication and senior director, US, for Innovation Media Consulting, talks us through the book along with his take on some of the wider industry trends to watch out for in 2017. 

Rick Welch is head of programmatic advertising at Flipboard. He'll be speaking at the 41st FIPP World Congress, taking place from 9-11 October in London.

So how many of these eight London facts did you already know? A score of more than two and we’re seriously impressed.

Angela Byun is senior director of international strategy and development at Golf Digest, a Condé Nast brand. She'll be speaking at the 41st FIPP World Congress, taking place from 9-11 October in London.

James Wildman is president and CEO of Hearst UK. He'll be speaking at the 41st FIPP World Congress, taking place from 9-11 October in London.

One of the first objectives for James Hewes, incoming President and CEO of FIPP, is for the organisation to ensure it better reflects and addresses the needs of members and prospective members – across all platforms, including print.

The digital advertising space faces a number of challenges – not least the dominance of big players such as Facebook and Google. But, FIPP World Congress speaker Rick Welch, head of programmatic advertising at Flipboard and former Condé Nast exec, believes there remain plenty windows of opportunity for other players in the market…

In an effort to re-imagine the uses of the print newspaper over the last year, The New York Times Magazine published a special section on May 14 for kids. The kids’ section was part of a larger initiative started the previous year, over which time the staff at The New York Times Magazine experimented with print.

With so much talk of fake news and clickbait in digital media, legacy publishers are looking for a way to get back to basics, providing quality journalism to engaged audiences. Here, Jennifer Brandel, CEO & Co-founder of Hearken, provides one solution.

Adapting business models requires guts. A complete overhaul takes even more. Faced with a near perfect storm with digital natives and even Google Alerts entering its marketplace, all the while clients were being lost due to the global financial crisis, National Journal chose the latter.

Chris Kerwin, publishing director of BBC Worldwide, shares insight into the six crucial initiatives employed by the brand to achieve highest audience reach of any magazine media brand in the UK and grow revenues and profits for the last five years.

Hearst Magazines UK embraced the challenge of looking beyond traditional business models to drive income through diversification roughly six years ago. Today the publishing giant says a significant slice of its income is derived from brand extensions, events, content marketing, and videos.

Native advertising is the biggest winner in a first-quarter year-over-year comparison. According to data provided by Mediaradar, the number of advertisers flocking to this form of advertising is up 74 per cent in Q1 2017. 

Zenith published the third edition of its Online Video Forecasts report, its annual look at online video consumption and advertising across the world on 17 July. Here, Jonathan Barnard, head of forecasting at Zenith, offers further insight into the report.

This year, one third of the global population will be social network users, equating to more than 2.4 billion people. More than a quarter of the world’s population will be mobile social network users this year.

Consumers' embrace of mobile devices is well-documented, but many advertisers are still new to the mobile space and the mobile native opportunities.

A total of 65 percent (73 percent of under 35-year-olds) of traffic to news sites comes through the so-called side-door, making it the actual main entrance. Still, the single biggest source of traffic are the news provider’s own sites and apps.

Tom Jenen, president of Polar, shares insights on how premium publishers can price, package and sell branded content including which metrics that count and which formats to choose as well as his and Polar’s definition of native advertising versus branded content.

On 19 June Zenith published the latest of its quarterly Advertising Expenditure Forecasts reports. Here, Jonathan Barnard, head of forecasting at Zenith, offers a deep dive into the report.

In today’s ultra-competitive marketplace where media buyers are being held ever more accountable for buying decisions, margins and best industry practices, there is the danger that they may be relinquishing control of the process. This while those selling advertising solutions may be offering promises they cannot deliver. This begs the question, writes BPA Worldwide’s Glenn Hansen in this piece for FIPP: What traits and behaviours does the next generation marketer need to survive and thrive?

Nikolay Malyarov, chief content officer, PressReader, interviews Ryan Fitzgibbon, founder and publisher of Hello Mr.