Google: Mobile Friendly Update
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What Is Mobilegeddon & The Google Mobile Friendly Update
On April 21, 2015, Google released a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results.
The change is so significant that the date it happened is being referred to by a variety of names. Here at Search Engine Land, we’re calling it mobilegeddon, but sometimes it’s also referred to as mobilepocalyse, mopocalypse or mobocalypse.
One of the best ways to prepare is to test that Google considers your web pages to be mobile-friendly by using its Mobile-Friendly Test tool. More about the algorithm, including ways to bring improve the mobile-friendliness of your pages, is below.
Google mobile-friendly testing tool now has API access
Using the new API Google released, developers can now build their own tools around the mobile-friendly testing tool to see if pages are...
Google confirms rolling out the mobile intrusive interstitials penalty yesterday
Google said the mobile intrusive interstitial penalty went live yesterday, but webmasters have not claimed any issues...
SEO in 2017: Mobile optimization as a competitive advantage
Even many of the titans of the internet could do with a bit of optimization of their mobile sites. Contributor Marcus Miller offers a...
Google’s shift to mobile-first: mobile moments that matter
Columnist Jim Yu outlines Google's long march toward a mobile-first index and explains why optimizing for mobile devices is no longer...
Google may pick desktop over AMP page for the mobile-first index
Google's mobile-first index may index your desktop version over AMP when there is no mobile version of your...
FAQ: All about the Google mobile-first index
Here's everything we know about the Google mobile-first...
Google begins mobile-first indexing, using mobile content for all search rankings
While called an 'experiment,' it’s actually the first move in Google's planned shift to looking primarily at mobile content, rather than...
Google will show AMP URLs before App deep link URLs in mobile results
Your readers download your mobile app? Well, Google won't be sending them to those deep links if you have AMP URLs active on your...
Google’s mobile-friendly label has now been removed from the search results
Google officially says goodbye to their mobile-friendly label this morning. The mobile-friendly label no longer shows up in the search...
Google warns it will crack down on “intrusive interstitials” in January
Google will reinforce its emphasis on the mobile search experience with a new penalty affecting "intrusive interstitials" on mobile web...
Google dropping “Mobile-friendly” label from search results
Google says the change is designed to declutter its search...
Key takeaways from the Google AMA: RankBrain, Panda, Penguin, bots & more
From Panda to Penguin, authorship to HTTPS, search console and mobile index, here are my key points from the SMX Advanced talk with...
Google launches business-friendly tool that tests your website mobile-friendliness & page speed
Google's new user-friendly tool should make it easier for small businesses to see how their sites rank in terms of being mobile-friendly and...
Google says page speed ranking factor to use mobile page speed for mobile sites in upcoming months
The speed of your mobile pages currently doesn't impact your mobile rankings, but soon it may, says Gary Illyes of...
Google launches their new mobile-friendly testing tool
Google revamped the mobile-friendly testing tool after its launch back in November...
Google’s mobile-friendly algorithm boost has rolled out
The new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites in the mobile search...
Google warns site owners their site is not mobile-friendly in mobile search results
A month before the Google mobile-friendly algorithm boost, Google starts issuing new warnings to site...
Google to boost mobile-friendly algorithm this May
Google announced increase in mobile-friendly update factors, but don't expect another...
Google: AMP Not Yet A Search Ranking Signal
In December, Google said AMP might become a ranking signal. It is not yet, but it still may become a ranking factor when it is more widely...
How Google Is Inventing A “Near Me” Future
As Google continues to invest in mobile, what does that mean for search marketers? Columnist Adam Dorfman explores how Google is paving the way...
