Have you been having issues editing link previews, titles or descriptions when you create a link post on Facebook? Or maybe you chose not to add Open Graph tags to your website because you didn't want to deal with managing that extra code and update the markup all the time? I feel you. But your struggle may soon be over. Facebook stopped allowing users to customize these [...]

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. According to the Nielsen Trust in Advertising report, 83% of consumers world-wide trust recommendations from friends and family. 66% said they trust consumer opinions posted online. So, it makes sense that when consumers [...]

Hacking isn't something new to Twitter, but it's generally been easy to get your account back through Twitter tech support, though not always quickly. For most accounts it's not much more than embarrassing and annoying. For brands, of course, it can be a bigger deal. HBO was recently hacked, and the hackers threatened to release scripts from popular shows like Game of Thrones, [...]

While it’s general policy to train your team in the technical elements of their job, you may be leaving out a crucial component; empathy. You probably already know empathy is not something that comes naturally to everyone, yet this skill is essential to a modern, conscious business. Without empathy skills, conflicts can flare up from simple misunderstandings. Lack of empat [...]

Recent activities in Charlottesville and Seattle have been widely reported in the media and particularly on social media. What I have read and heard the last few days sickens me, and I agree with many that it is important,–no, vital–that we stand up and say in a clear voice, "Hate is not OK!". Not OK in our communities, on our streets, and not OK on social media. In [...]

I signed up for Anchor.FM when it launched, but I really didn't use it. I already podcast on Spreaker, and I didn't want to dilute my brand with too many channels. But the app looked cool so I've kept an eye on it. Then my friend Adam Helweh sent me a link to this post about some new features in Anchor that are really cool. They've been updating the app a LOT. First though, [...]

Let’s face it, most of us make purchase decisions emotionally, rather than logically. But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. For decades, brands have focused on selling the product on hand rather than identifyi [...]

I spent a few days last week at the new 1440 Multiversity, attending the Conscious Company Global Leaders Forum. Here's my recap of some of the highlights. Created by Conscious Company Media,  the event showcased a variety of businesses, including organizations like; Oxfam, Combat Flip Flops,  L.A Kitchen, Patagonia, Go Pro, Linkedin, Rising Tide Capital and The American S [...]