Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
Two thousand eighteen will be remembered as the year that Apple first achieved a market value of $1 trillion, as well as when growth in iPhones, Apple’s largest single product by far, began to slow. Before the introduction of the iPod—the iPhone’s precursor—Apple was a once-exciting computer maker. Now, only a retailer and an oil company are bigger. Its challenge: as consumers hang onto phones longer, Apple is repositioning itself as a services provider. Already iTunes, Apple Music, iCloud, and cuts from sales in its popular Apple Store generate billions of dollars of sales.
CEO
Timothy D. Cook
CEO Title
President, Chief Executive Officer & Director
Sector
Technology
Industry
Computers, Office Equipment
HQ Location
Cupertino, Calif.
Website
Years on Fortune 500 List
37
Employees
132,000
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $265,595 | 15.9% |
| Profits ($M) | $59,531.0 | 23.1% |
| Assets ($M) | $365,725 | |
| Total Stockholder Equity ($M) | $107,147 |
| Profit as % of Revenues | 22.4% | |
| Profits as % of Assets | 16.3% | |
| Profits as % of Stockholder Equity | 55.6% |
| Earnings Per Share ($) | 11.91 | |
| EPS % Change (from 2017) | 29.3% | |
| EPS % Change (5 year annual rate) | 16.0% | |
| EPS % Change (10 year annual rate) | 31.6% |
| Total Return to Investors (2018) | -5.4% | |
| Total Return to Investors (5 year, annualized) | 16.6% | |
| Total Return to Investors (10 year, annualized) | 30.8% |
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News about Apple
And all the other Apple headlines from the past week.
Four-year universities no longer meet all companies’ needs.
And a packed slate of powerhouse video game publishers is on board for the launch.
But the Justice Department says it would be unconstitutional.
Its privacy moves are earning praise, but could also invite fresh scrutiny from regulators.
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