Advertise
Merchandiser Magazines Media Kit | Why Advertise? | | | Ad Specifications | | Ad Rates | | 2016 Editorial Calendar | Look Inside | | Place Ad | | Policies | | Buyer Research Data | | Testimonials | | Banner Ads |
Merchandiser Magazines Media Kit
Download the Merchandiser Magazines Media Kit (PDF format).
Why Advertise?
Place your ad in front of over 150,000 active Flea Market and Swap Meet Vendors, Dealers, and Distributors each month!
The Merchandiser Group has well-established relationships with every major new merchandise flea market and swap meet in America. Each and every month these markets distribute our magazines to the active, operating, vendors currently doing business! We also have regular bonus distributions throughout the year to BUYERS at the largest tradeshows in the industry! Every magazine we print gets into the hands of product hungry, active buyers every single month.
As a Merchandiser Group advertiser, you have the power to target as broad or narrow a geographic region as you would like WITH THE CHOICE OF East Coast, Midwest, and Western Merchandiser magazines. Place your ad in one or two regions, or run a national campaign. We offer a variety of ad sizes, colors, and placement options to fit any advertising budget.
A professional account executive will work with you to plan a campaign that gets results! You can supply your own ad material, or have our designers create an ad for you. The Merchandiser Group is the industry leader because we provide a level of quality and professionalism that is unmatched. These elements add up to greater return on your investment.
PARTNERS IN OUR SUCCESS – #1
We are very pleased with the service we have received from the Merchandiser Magazines. We have been advertising for 5 years now and will continue. The staff has been so awesome in providing us with all the attention and guidance we need. In the beginning we just wanted to try it out and we immediately saw great results. Our phone rings at all times and we always get new customers. We don’t do much advertising anywhere else because we never get the same results we do with the Merchandiser magazines. During the years that we have advertised in the Merchandiser, we have generated a big increase in our customer base.
Veronica Perez
Simon USA Group, Inc
To read more testimonials, click here.
Ad Specifications
Guidelines for Supplying Ad on Disk or Via E-mail
Email files to [email protected]
Large files can be sent via www.yousendit.com
FTP access provided by request.
Emailed ads MUST be received no later than the day before deadline.
Files may be provided in a program we support:
- Illustrator: Version CS6 or lower
- Photoshop: Version CS6 or lower
- InDesign: Version CS6 or lower
Ads submitted must include all image files, artwork and any fonts used.
- Images must be sent at 170 dpi or higher.
- Photos from websites will not print well, if you have original photos, please submit them.
- Four color ads should be submitted with all colors in CMYK for printing.
- Fonts MUST be included with the ad.
Finished ads may be provided in a format we support:
PDF files: must have all fonts embedded.
We can also accept EPS, TIFF, JPG.
Files made with Illustrator, Photoshop or InDesign should be FLATTENED before being sent to us.
Files submitted in other formats CAN NOT BE USED. These include: Microsoft Word, Corel, Canvas, Publisher, Excel or any type of web design software.
Ad Rates
East Coast Merchandiser Magazine is distributed/circulated in the following states: Connecticut, Delaware, Florida, Georgia, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, South Carolina, Pennsylvania, Rhode Island, Vermont, Virginia
Midwest Merchandiser Magazine is distributed/circulated in the following states: Alabama, Illinois, Indiana, Iowa, Kentucky, Louisiana, Michigan, Minnesota, Mississippi, Missouri, Ohio, Tennessee, West Virginia, Wisconsin, Canada
Western Merchandiser Magazine is distributed/circulated in the following states: Alaska, Arizona, Arkansas, California, Colorado, Hawaii, Idaho, Kansas, Montana, Nebraska, New Mexico, Nevada, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington, Wyoming
*Call for pricing on other advertising options; ProVendor promotions, FleaMarketZone.com banners, sponsorships, polybag/insert options.
2016 Editorial Calendar
Leverage Timely Topics and Key Tradeshow Distributions
JANUARY
• ASD MARKETWEEK Preview
• 2016 Directory of Wholesalers
• Vendor Success Stories, Coupons, Pinterest, Mobile
*Art Deadline December 18
FEBRUARY
• ASD MARKETWEEK Issue
• Fleas, Fairs, Events, And Mobile Vendors
• Sales Tips to Grow Your Business, Enhancing Your Customer’s Experience, Market Profile
*Art Deadline January 25
MARCH
• Great Products for Spring
• Vendors Turning Into Wholesalers, Using an Online B2B Site to Find Products
*Art Deadline February 22
APRIL
• Miami Wholesale Show
• Markets, Cart, Kiosk & Franchise Opportunities
• Vendor Success Stories
*Art Deadline March 21
MAY
• Directory of Flea Markets, & Industry Report
• Strategies to Make Your Booth Stand-Out, Market Profile
*Art Deadline April 25
JUNE
• ASD MARKETWEEK Preview
• Products for Profits This Summer
• What Do Flea Market Shoppers Want?, Booth Design / Display Ideas
*Art Deadline May 23
JULY
• ASD MARKETWEEK ISSUE
• FleaMarketZone.com Online Top 100
• Make the Most of Seasonal Sales Traffic
*Art Deadline June 20
AUGUST
• Asia America Wholesale Show
• Guide Fall Fairs and Festivals
• Vendor Success Stories, Technology Use in Vendor Booths, Market Profile
*Art Deadline July 25
SEPTEMBER
• Best Product Lines for Fall
• Selling Made-in-America Products
*Art Deadline August 22
OCTOBER
• Holiday 2016 Forecast
• Vendor Success Stories, Toy and Gift Roundup
*Art Deadline September 20
NOVEMBER
• 2017 Trade Show Calendar
• Holiday Sales Plans, Market Profile
*Art Deadline October 17
DECEMBER
• Hot Products for the New Year
• Local Event Planning
*Art Deadline November 17
Why editorial is important to advertisers:
Editorial provides buyers with news and information that is pertinent to their businesses. This aspect of a magazine informs, entertains and builds a “reader-relationship” between the magazine and buyer that maintains the buyer’s interest in using the magazine regularly.
This means trade magazines provide the advertiser with “a highly visible, highly trusted environment for your message.” This is why buyers rank trade publications above salespeople, trade shows, directories and direct mail as having the most influence on buying decisions. Editorial also ensures buyers spend more time with the periodical and share it with other buyers. Both of these elements increase the exposure of the ads and generate greater response to them.
For more than 25 years The Merchandiser Media Group has been the only true editorial voice of the new merchandise flea market industry. Each month, in addition to our regular news, we run a full length feature article on important product categories in the general merchandise industry. These lines are prominently featured on the front cover of the magazine with full color pictures and a headline referring to the article on the topic. The articles include information on industry trends, hot items, quotes from industry players, and more. The objective is to inform the buyers who read The Merchandiser Media Group and heighten interest in the featured product lines.
Look Inside
Merchandiser magazines are available here in digital form. Click on the cover graphic to open each issue.
 Look Inside |
 Look Inside |
 Look Inside |
Place Ad
To request ad space in the next issue of Merchandiser Magazine, please complete the form below, and click the submit button.
Policies
- ALL NEW ADVERTISERS MUST PRE-PAY FIRST AND LAST MONTH ADVERTISING AND PRODUCTION CHARGES. NO EXCEPTIONS!
- A signed contract is required to achieve a 6x or 12x rate.
- Earned frequency discounts are not retroactive.
- Cancellation of any ad must be in writing and received by the 1st of the month preceding the ad. Advertisers will be short-rated to the earned frequency and billed accordingly if cancelled prior to the end of the contract.
Buyer Research Data
Testimonials
Real Circulation–Quality Response–Professional Service
Don’t take our word for it–Listen to our advertisers, market partners and readers!
Tremendous Exposure and Sales Partner
“Merchandiser Magazines and FleamarketZone.com have been great marketing partners for The Bargain Warehouse. We benefit not only from tremendous exposure but also residual business that comes from issues that remain distributed in the marketplace, sometimes even months afterward. The marketing reps are always in touch with me to make sure our ads are working and offering design and content suggestions. We consider them a big part of our strategy and success and highly recommend them both”
Gerry Hunt, VP Marketing,
The Bargain Warehouse
Generating Orders Every Single Month for Years
“I’ve been advertising a full page or two every month in the Merchandiser Magazines for years and we get sales because of the ads every single month. They work for us!”
Tim Smith, Owner and CEO,
SJT Enterprises, Inc.
Vendors Love The Magazine
“Our vendors like your magazine because you have a lot of places they can order from and they’re in our time zone for better freight charges.”
Cathy Wright, Manager
Farmington Flea Market, Farmington, NM
Dealers Look Forward to Magazine Shipment
“Our dealers look forward to the magazines each month- they start asking for them even before my new shipment comes in!”
Reba Harris
Log Cabin Flea, Dickson, TN
Online Sales Have Doubled
“The Merchandiser Group is definitely one of the best things that has ever happened to ETS DESIGN. We have seen great results since the very beginning. We have been advertising with The Merchandiser Group for one year now, and our online sales have doubled. There is no question that ETS DESIGN will continue to advertise with The Merchandiser Group.”
Susan Liu
ETS Design
Effective Advertising Program
“We have been advertising regularly with the Merchandiser magazines for about 3 years. The marketing investment we make with the Merchandiser Group is vital to our business. The marketplace is a very profitable and reliable source of sales revenue for Duke Imports. And, the customer service and expertise the staff provides to us is second to none. They really care about our success.”
Marty Kirkendall
Duke Imports
Generates New and Repeat Business
“I have been running ads in The Merchandiser Group Magazines for over five years. I started with a 1/3 page ad in the Midwest Merchandiser, and based on the great response, have grown to a full page ad in East Coast, Midwest and Western Merchandisers. My advertising with The Merchandiser Group generates new and repeat business every month and has been a tremendous source of increased sales for Trendy Creations. I look forward to much continued success with The Merchandiser Group.”
Almas Allaudin
Trendy Creations
The Best Results
“We are very pleased with the service we have received from the Merchandiser Magazines. We have been advertising for 5 years now and will continue. The staff has been so awesome in providing us with all the attention and guidance we need. In the beginning we just wanted to try it out and we immediately saw great results. Our phone rings at all times and we always get new customers. We don’t do much advertising anywhere else because we never get the same results we do with the Merchandiser magazines. During the years that we have advertised in the Merchandiser, we have generated a big increase in our customer base.”
Veronica Perez
Simon USA Group, Inc
Banner Ads
Place your banner on FleaMarketZone.com!
Call (800) 999-8281 for pricing and availability.
TOP BANNER
Location: Run of site. In the header to the right of logo.
File Format: gif, jpg. No Animation
Image Dimensions: 468×60 (72 dpi)
File Size: Maximum 30K
Also Supply: Link URL
SIDEBAR BANNER
Location: Run of site. Bottom sidebar on right of page.
File Format: gif, jpg. No Animation
Image Dimensions: 135×135 (72 dpi)
File Size: Maximum 30K
Also Supply: Link URL
