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When we’re at work, we want to believe that people think about our business all day long. In our minds, we’re the FIRST company a customer or prospective customer considers when a particular need arises. But you and I both know that’s not how it works. What does it take for your business to stay top of mind? This work we’re talking about is called branding. And in the old days, that would mean thinking up names and logos and colors and what have you and you’d call it good. Continue ReadingThe post What Does it Take For Your Business to Stay Top of Mind? appeared first on chrisbrogan.com.

One of the new content marketing trends for 2018 is to build stronger levels of content personalization into the marketing and communications workflows you send to your customers. It sounds tricky, but the truth is that the data is often there, and with just a little bit of manual intervention, there could be even more. The big point I want to make in this post to you is that your data needs to be used in better ways to improve customer engagement and to nurture better customer experiences. Your Customer Data Needs to Be Smarter If you have customers, you have data. You know their name probably, and there’s a contact method or two, and there are payment records of some kind. Most everyone has that. You...

It’s that time of year. You’re thinking: “how can I make this a better year than last?” Maybe you need a resolution. But no, I’ve found that New Years Resolutions rarely survive the first six or seven days of January. Which is why I started the My 3 Words practice back in 2006. Let me share it with you! What is the My 3 Words Process? Every year, at the beginning of the year, choose 3 words that have personal meaning to you that you will use as guideposts for your chosen path forward in the coming year. Make the words such that they influence your choice of actions, encourage you to decide in favor of your goals, and guide you towards lasting results that you want to experience throughout the year....

Amazon Alexa and Google Home have the same problem: they can do some really clever things that make them feel “real” to us, but the illusion is easily shattered. You might think “So what? That’s Amazon’s and Google’s problem.” But the thing is you need this, too. Smart Speakers Aren’t All That Smart I can say, “Alexa, who am I?” She’ll say back, “You told me your name is Chris.” I can then say, “Alexa, my son’s name is Harold.” She will say: “Sorry. I can’t help you with that.” Meaning that the information really has nowhere to go. But this context is important. Let me explain out.Continue ReadingThe post Amazon Alexa, The Need for Better CRM, and Trust appeared first on...

Here are the notes from the Chris Brogan Media broadcast for 12/28/17. (You can watch this on my Facebook account). The goal of these posts is that there are trends and ideas here that might impact your business now or soon. Think on the stories here and look for ways to adjust your business accordingly. If ever you’re stuck, get in touch with me and I can help. Continue ReadingThe post China’s Character of the Year. How Machines Learn. Bruce Lee and Freddy Mercury – The Brief for 12.28.17 appeared first on chrisbrogan.com.