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Kevin Allocca
Head of Culture & Trends at YouTube. Video culture and nonsense expert. Author of the new book VIDEOCRACY from Bloomsbury!
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آذر ۱۵ Kevin Allocca
It's out. It's on the internet. Happy day
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Kevin Allocca بازتوییت کرد
آذر ۱۵ YouTube
It's almost time... drops at 10am PST TODAY at this link: .
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آذر ۱۵ Kevin Allocca
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Always.
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آذر ۱۵ Kevin Allocca
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1. To Our Daughter - As a reminder, this surprise baby announcement was released on Super Bowl Sunday and everybody went crazy. 53M views in the first 7 days. Testament to how good that family is at social media.
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آذر ۱۵ Kevin Allocca
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2. Real Life Trick Shots 2 - have had one of the top trending videos three years in a row now. They’ve been doing trick shots for ~9 yrs, but you might not realize how big they’ve become (36M subs). And the trick shots somehow never get old.
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آذر ۱۵ Kevin Allocca
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3. we broke up - The and breakup was probably one of the first YouTube creator insider-y things that people who don't really follow that stuff seemed to be very much aware of
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آذر ۱۵ Kevin Allocca
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4. Walmart yodeling kid - Obviously. I feel like this kid was everywhere in April. Glad to see this on the list as it’s one of those classic-style viral videos that I have a soft spot for.
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آذر ۱۵ Kevin Allocca
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5. Do You Hear "Yanny" or "Laurel”? - This was “The Dress” for 2018. Many people went to YT to learn what the deal was and provided the answer for a lot of them. (One of my fave channels, BTW. And one of my fave interviews in )
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آذر ۱۵ Kevin Allocca
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6. Portugal v Spain Highlights - Not super surprising. It’s a global list and Ronaldo, one of the biggest sports stars in the world, scored a hat trick in the biggest sporting event in the world.
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آذر ۱۵ Kevin Allocca
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7. Build Swimming Pool Around Underground House - Probably the weirdest one for people who don’t follow YouTube trends. Basically the “Primitive Technology” trend has really taken off in the past two years.
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آذر ۱۵ Kevin Allocca
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8. Cobra Kai Ep 1 - It turns out that Karate Kid nostalgia is a much bigger thing than I would've expected.
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آذر ۱۵ Kevin Allocca
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9. Behan Bhai Ki School Life - Even if this wasn’t in Hindi, I’m not sure this sketch about a brother and sister going to school together would be my thing, but the creator behind this, Amit Bhadana, has basically gone from 0 to 10M subs in 1.5 years.
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آذر ۱۵ Kevin Allocca
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10. NGƯỜI TRONG GIANG HỒ PHẦN 6 - A strange one (if you are not in Vietnam, where this 2 hour musical comedy was a big hit). YT is huge in Vietnam now and the creator of this is an artist who's built a large following with different types of content
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آذر ۱۵ Kevin Allocca
This morning we released the global list of Top Trending Videos for 2018. It’s not based solely on absolute viewcount, there are a bunch of different signals incorporated. Here’s the list plus a few my takeaways, having spent some time looking at them.
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Kevin Allocca بازتوییت کرد
آذر ۱۵ CBS This Morning
NEW: has unveiled the top trending videos of 2018 and two of the top five videos are tear-jerkers. YouTube's Head of Culture & Trends () is here to discuss the top videos:
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آذر ۱۵ Kevin Allocca
TOMORROW it's finally here. This is my 9th Rewind and the 7th since we started the whole mashup video format and, truly, every year is it's own unique crazy rollercoaster...
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آذر ۱۳ Kevin Allocca
Friday's release broke our record for biggest debut in YT history. Final count is 55+ million views in 24 hours, which is pretty wild. Live premiere peaked at around 829,000 people watching.
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آذر ۲ Kevin Allocca
Me talking on Aussie morning teeveeeee. Sorry Americans, now you'll never know the secret "roadmap for the future"...
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آذر ۲ Kevin Allocca
Uber driver's phone just rang, it was the loud warning alarm ringtone and the caller ID in the dash console read "ICE WIFE" 😯
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آبان ۳۰ Kevin Allocca
Just an afternoon bookstore walking tour of Melbourne... , , , and Metropolis
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