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Kevin Allocca
@
shockallocca
Q-borough, NYC
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Head of Culture & Trends at YouTube. Video culture and nonsense expert. Author of the new book VIDEOCRACY from Bloomsbury! amzn.com/1632866749/
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۳٬۳۷۲
توييتها
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۴۸۶
دنبالشوندگان
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۷۳٬۸۲۴
دنبالکنندگان
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| آذر ۱۵ |
@shockallocca
Kevin Allocca
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It's out. It's on the internet. Happy #YouTubeRewind day
youtu.be/YbJOTdZBX1g pic.twitter.com/WNm88aSSm3
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| Kevin Allocca بازتوییت کرد | ||
| آذر ۱۵ |
@YouTube
YouTube
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It's almost time...
#YouTubeRewind drops at 10am PST TODAY at this link: youtu.be/YbJOTdZBX1g. pic.twitter.com/vKFEaOsMbh
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| آذر ۱۵ |
@shockallocca
Kevin Allocca
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Always.
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| آذر ۱۵ |
@shockallocca
Kevin Allocca
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1. To Our Daughter - As a reminder, this surprise baby announcement was released on Super Bowl Sunday and everybody went crazy. 53M views in the first 7 days. Testament to how good that family is at social media. youtu.be/BhIEIO0vaBE
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| آذر ۱۵ |
@shockallocca
Kevin Allocca
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2. Real Life Trick Shots 2 - @DudePerfect have had one of the top trending videos three years in a row now. They’ve been doing trick shots for ~9 yrs, but you might not realize how big they’ve become (36M subs). And the trick shots somehow never get old. youtu.be/VRJmcxCrAOA
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| آذر ۱۵ |
@shockallocca
Kevin Allocca
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3. we broke up - The @lizakoshy and @DavidDobrik breakup was probably one of the first YouTube creator insider-y things that people who don't really follow that stuff seemed to be very much aware of youtu.be/J2HytHu5VBI
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| آذر ۱۵ |
@shockallocca
Kevin Allocca
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4. Walmart yodeling kid - Obviously. I feel like this kid was everywhere in April. Glad to see this on the list as it’s one of those classic-style viral videos that I have a soft spot for. youtu.be/bOZT-UpRA2Y
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| آذر ۱۵ |
@shockallocca
Kevin Allocca
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5. Do You Hear "Yanny" or "Laurel”? - This was “The Dress” for 2018. Many people went to YT to learn what the deal was and @AsapSCIENCE provided the answer for a lot of them. (One of my fave channels, BTW. And one of my fave interviews in #Videocracy) youtu.be/yDiXQl7grPQ
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| آذر ۱۵ |
@shockallocca
Kevin Allocca
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6. Portugal v Spain Highlights - Not super surprising. It’s a global list and Ronaldo, one of the biggest sports stars in the world, scored a hat trick in the biggest sporting event in the world. youtu.be/4rp2aLQl7vg
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| آذر ۱۵ |
@shockallocca
Kevin Allocca
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7. Build Swimming Pool Around Underground House - Probably the weirdest one for people who don’t follow YouTube trends. Basically the “Primitive Technology” trend has really taken off in the past two years. youtu.be/mn1DEeyqaT4
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| آذر ۱۵ |
@shockallocca
Kevin Allocca
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8. Cobra Kai Ep 1 - It turns out that Karate Kid nostalgia is a much bigger thing than I would've expected. youtu.be/_rB36UGoP4Y
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| آذر ۱۵ |
@shockallocca
Kevin Allocca
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9. Behan Bhai Ki School Life - Even if this wasn’t in Hindi, I’m not sure this sketch about a brother and sister going to school together would be my thing, but the creator behind this, Amit Bhadana, has basically gone from 0 to 10M subs in 1.5 years. youtu.be/TFktziLOsFg
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| آذر ۱۵ |
@shockallocca
Kevin Allocca
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10. NGƯỜI TRONG GIANG HỒ PHẦN 6 - A strange one (if you are not in Vietnam, where this 2 hour musical comedy was a big hit). YT is huge in Vietnam now and the creator of this is an artist who's built a large following with different types of content youtu.be/9Tcwh5Jq9HM
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| آذر ۱۵ |
@shockallocca
Kevin Allocca
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This morning we released the global list of Top Trending Videos for 2018. It’s not based solely on absolute viewcount, there are a bunch of different signals incorporated. Here’s the list plus a few my takeaways, having spent some time looking at them.
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| Kevin Allocca بازتوییت کرد | ||
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@CBSThisMorning
CBS This Morning
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NEW: @YouTube has unveiled the top trending videos of 2018 and two of the top five videos are tear-jerkers.
YouTube's Head of Culture & Trends (@shockallocca) is here to discuss the top videos: cbsn.ws/2L0eahN pic.twitter.com/HbSVRBhXl6
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| آذر ۱۵ |
@shockallocca
Kevin Allocca
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TOMORROW it's finally here.
This is my 9th Rewind and the 7th since we started the whole mashup video format and, truly, every year is it's own unique crazy rollercoaster... twitter.com/YouTube/status…
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| آذر ۱۳ |
@shockallocca
Kevin Allocca
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Friday's @ArianaGrande #thankunextvideo release broke our record for biggest debut in YT history. Final count is 55+ million views in 24 hours, which is pretty wild. Live premiere peaked at around 829,000 people watching.
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| آذر ۲ |
@shockallocca
Kevin Allocca
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Me talking #Videocracy on Aussie morning teeveeeee. Sorry Americans, now you'll never know the secret "roadmap for the future"...
@Studio10au pic.twitter.com/rw2yAxhI7Q
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| آذر ۲ |
@shockallocca
Kevin Allocca
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Uber driver's phone just rang, it was the loud warning alarm ringtone and the caller ID in the dash console read "ICE WIFE" 😯
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| آبان ۳۰ |
@shockallocca
Kevin Allocca
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Just an afternoon bookstore walking tour of Melbourne...
@EmbiggenBooks, @hillcontentbook, @paperback_books, and Metropolis pic.twitter.com/W0Kt5PJGfM
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