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Kevin Akeroyd ☁
@
Akeroyd
Bay Area
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CEO @Cision. Unleashing the power of the cloud in the Earned Media & Communications industry. Avid sports fan, wine connoisseur. PR, Content Marketing & Social.
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Adam Pincus
@adamDpincus
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2 de mai |
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"This is a time when even the CMO would agree – third-party influencers and earned placements are pretty damn important." Nice interview with Cision CEO @Akeroyd for @adexchanger 👏 adexchanger.com/ad-exchange-ne…
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Cision
@Cision
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8 de mai |
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We want to send out a huge thank you @BulldogReporter! Cision is excited to have won Gold for Excellence in PR Measurement for our work with @TheStrokeAssoc. #BulldogAwards pic.twitter.com/FqDJ0xtO8c
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Jay Baer
@jaybaer
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2 de mai |
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In this post/#video I share my 6 best tips for how to best manage #influencers once they're in your program.
First, think long-term. An influencer program isn't a campaign. At least, it shouldn't be thought of as a campaign.
More: candc.ly/2jmRf37 @Cision pic.twitter.com/WrXFqG4vXm
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Kevin Akeroyd ☁
@Akeroyd
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2 de mai |
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I had a great chat with @KellyLiyakasa on the shifts in technology that took #DigitalMarketing from $20 billion in 2010 to $120 billion. Those same shifts are happening in #comms right now. #EarnedMedia is positioned for huge growth. twitter.com/adexchanger/st…
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Kevin Akeroyd ☁
@Akeroyd
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1 de mai |
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The Future of PR
@Future_of_PR
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30 de abr |
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DYK: 63% of journalists still prefer to get their information via press releases or news announcements?
A recent study by @cision revealed that clear & concise is the best way to get a journalist's attention. Read more here via @holmesreport: holmesreport.com/latest/article…
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PRWeek US
@PRWeekUS
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24 de abr |
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Earned Media Rising Podcast: Kevin Akeroyd, Cision CEO #ad #communications #earnedmediarising bit.ly/2HqdZxO pic.twitter.com/sGQlBbTXor
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CoSIDA
@CoSIDAnews
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26 de abr |
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State of the Media: @Cision surveyed 1,355 journalists from across 6 countries on their perception of the media & communications industries to craft the State of the Media Report 2018. Get the full report today! #SoTM18 | cision.com/us/resources/w…
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Jay Baer
@jaybaer
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25 de abr |
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#Influencermarketing is spicy like gumbo right now. Everyone wants to work with #influencers because they believe it’s a cost-effective way to get more eyeballs on their content, Here are my tips on getting your pitch right: candc.ly/2HqTmBu @Cision pic.twitter.com/CWGozIz0oZ
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Kevin Akeroyd ☁
@Akeroyd
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20 de abr |
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Looking forward to this! twitter.com/Cision/status/…
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Olivia Collins
@MissFoodPR
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19 de abr |
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Consumers put more trust in PR generated content, however it’s gets less budget than less trusted sources says @Tom_Cision
Brands need to reassess.
Time for solid integrated coverage (digital and offline) full reporting abilities from PR‘s says I. @PRWeekHub pic.twitter.com/BOLKupFmE7
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Jay Baer
@jaybaer
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18 de abr |
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70% of millennial consumers are influenced by recommendations of their peers. But #influencermarketing isn’t a silver bullet & comms pros have a lot to learn to make sure their influencer campaigns are effective. See my #video on the @Cision blog: candc.ly/2Hs0sFd pic.twitter.com/HROVScNgpF
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MarTech Series
@MarTechSeries
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18 de abr |
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@Cision Enhances Support For Global Communications Cloud ow.ly/XdJD30jy2du @prweek pic.twitter.com/y2RbMb2Ybd
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Kevin Akeroyd ☁
@Akeroyd
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18 de abr |
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“With 83% of people trusting recommendations from people they know overpaid and owned channels, brands must rethink their approach to earned media.”
cisn.co/2qGGGv9
Great read from @cglynch in @Forbes! pic.twitter.com/MzAtMM7KuI
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Kevin Akeroyd ☁
@Akeroyd
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18 de abr |
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Great ink in Forbes from Cision CMO Chris Lynch re: the importance of Earned media.
forbes.com/sites/forbesco…
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Nick Bell
@nbell94102
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17 de abr |
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AI and the Future of Sentiment Analysis in PR (@cision) cisn.co/2qzGqPl
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Chris Lynch ☁
@cglynch
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17 de abr |
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I had a great time working on this piece for @Forbes. This is a very important and often overlooked idea in marketing.
Earned Media Is Part Of The Customer Experience:
cisn.co/2HoUgxJ
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#Marketing #Comms #EarnedMedia pic.twitter.com/8JUOH2itC3
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PRIME Research UK
@UKPrimeResearch
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13 de abr |
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New post by our @USPrimeResearch CEO @WeinerMark 👉 "Public Relations: The Low Cost Boost for Marketing" - CommPRO.biz sumo.ly/KvN via @commPRObiz
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Cision Canada
@CNWGroup
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12 de abr |
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.@Cision Wins Gold in 2018 Bulldog Awards for Excellence in PR Measurement
bit.ly/2IMTqHR
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Kevin Akeroyd ☁
@Akeroyd
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9 de abr |
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It is an honor for @Cision to receive this accolade from @BulldogReporter.
"Cision® Wins Gold in 2018 Bulldog Awards for Excellence in PR Measurement"
cisn.co/2GIXvjS | #Measurement #EarnedMedia #Comms pic.twitter.com/PwtJXhEkjQ
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