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Google Play Apps & Games

Tips, trends, and industry thoughts for app & game developers building businesses on Google Play.

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  • Help players discover your game with Google Play Instant

    Help players discover your game with Google Play Instant

    Learn about new tools and resources to build your instant game experience.
    Go to the profile of Benjamin Frenkel
    Benjamin Frenkel
    Mar 18
    Signs and signals of sub-optimal monetization

    Signs and signals of sub-optimal monetization

    Identifying patterns in your data that help identify opportunities to grow your business
    Go to the profile of Adam Carpenter
    Adam Carpenter
    Feb 21
    Grow your games’ revenue with subscriptions

    Grow your games’ revenue with subscriptions

    New monetization trends to diversify your games revenue - Post 2 of 5
    Go to the profile of Moonlit Beshimov
    Moonlit Beshimov
    Feb 15
    New monetization trends to diversify your games revenue

    New monetization trends to diversify your games revenue

    Post 1 of 5 — Rethinking your game monetization strategy
    Go to the profile of Adi Haddad
    Adi Haddad
    Feb 7
    Creating an instant game with Google Play Instant and Unity

    Creating an instant game with Google Play Instant and Unity

    By Andrew Giugliano (Developer Advocate) and Benjamin Frenkel (Product Manager)
    Go to the profile of Andrew Giugliano
    Andrew Giugliano
    Jan 17
    10 tips to optimize app engagement

    10 tips to optimize app engagement

    Discover insights and hear how other developers have optimized engagement to successfully retain users in the long-term.
    Go to the profile of Jeni Miles
    Jeni Miles
    Jan 9
    Your first success: a burden or a new opportunity?

    Your first success: a burden or a new opportunity?

    Discover the different strategies to manage your old game titles
    Go to the profile of Ignacio Monereo
    Ignacio Monereo
    Dec 19, 2018
    The season of (subscriptions) gifting

    The season of (subscriptions) gifting

    How to keep your subscribers engaged using Firebase Dynamic Links, and reward them for giving.
    Go to the profile of Sam Tolomei
    Sam Tolomei
    Dec 7, 2018
    Why your app should be optimized for all screens

    Why your app should be optimized for all screens

    See how Gameloft, Evernote and Slack, and 1Password have optimized for Chrome OS
    Go to the profile of Natalia Gvak
    Natalia Gvak
    Oct 29, 2018
    A new publishing format for the future of Android

    A new publishing format for the future of Android

    The Android App Bundle is a better way to package your app
    Go to the profile of Dom Elliott
    Dom Elliott
    Oct 18, 2018
    Outsourcing app development: Working effectively

    Outsourcing app development: Working effectively

    Part 3 of 3: From the kickoff briefing to figuring out where everyone is going to work, communication is key to successful app development.
    Go to the profile of Rupert Whitehead
    Rupert Whitehead
    Oct 1, 2018
    5 principles for apps to survive and thrive

    5 principles for apps to survive and thrive

    Insights on what users value most in apps and how to build sustainable engagement around them
    Go to the profile of Jeni Miles
    Jeni Miles
    Sep 27, 2018
    Develop for social impact on Google Play

    Develop for social impact on Google Play

    Get inspired by the opportunity to drive social impact with your app or game
    Go to the profile of Maxim Mai
    Maxim Mai
    Sep 20, 2018
    Outsourcing app development: Finding an agency

    Outsourcing app development: Finding an agency

    Part 2 of 3: From shortlist to selecting an agency it’s all about the right evaluation
    Go to the profile of Rupert Whitehead
    Rupert Whitehead
    Sep 18, 2018
    Outsourcing app development: Laying the foundations

    Outsourcing app development: Laying the foundations

    Part 1 of 3: Determine if using an agency is right for you and, if it is, get your organization ready
    Go to the profile of Rupert Whitehead
    Rupert Whitehead
    Sep 11, 2018
    Upgrade your subscription business

    Upgrade your subscription business

    Discover insights from fellow developers who have successfully expanded their subscription businesses
    Go to the profile of George Audi
    George Audi
    Sep 6, 2018
    Optimizing notifications in games

    Optimizing notifications in games

    Doing more with less - how to use fewer notifications and improve the performance of your game
    Go to the profile of Ryan Richmond
    Ryan Richmond
    Aug 15, 2018
    Better stats for better decisions

    Better stats for better decisions

    The latest Google Play Console and Firebase features to help you analyze your audience
    Go to the profile of Google Play Apps & Games Team
    Google Play Apps & Games Team
    Aug 8, 2018
    How to grow your app business in Southeast Asia

    How to grow your app business in Southeast Asia

    Four key strategies for localization and growing to new markets with Android (Go edition)
    Go to the profile of Guy Charusadhirakul
    Guy Charusadhirakul
    Jul 31, 2018
    User segmentation approaches for games

    User segmentation approaches for games

    Discover approaches to segmentation to better target your users and grow your business
    Go to the profile of Alyssa Perez
    Alyssa Perez
    Jul 26, 2018
    Start where your users start

    Start where your users start

    Q&A with Samuel Hulick, founder of the site 'User Onboard'
    Go to the profile of Jeni Miles
    Jeni Miles
    Jul 18, 2018
    Google Play expands its pre-launch testing capabilities

    Google Play expands its pre-launch testing capabilities

    Discover how the free test crawl can now be guided to explore deep-links, fill in forms and even play games
    Go to the profile of Suzanne van Tienen
    Suzanne van Tienen
    Jul 13, 2018
    How to fix app quality issues with Android vitals (Part 2)

    How to fix app quality issues with Android vitals (Part 2)

    Part 2 of 2: How fixing crashes and unnecessary wake locks can improve Play Store performance
    Go to the profile of Wojtek Kaliciński
    Wojtek Kaliciński
    Jul 6, 2018
    Future proof your subscription business

    Future proof your subscription business

    Take advantage of new tools to improve your business today and tomorrow
    Go to the profile of Niko Schröer
    Niko Schröer
    Jun 25, 2018
    How to optimize your app for Android (Go edition)

    How to optimize your app for Android (Go edition)

    Insights to help you create apps which work on Android phones around the world
    Go to the profile of Raj Ajrawat
    Raj Ajrawat
    May 29, 2018
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