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Tips, trends, and industry thoughts for app & game developers building businesses on Google Play.
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Help players discover your game with Google Play Instant
Help players discover your game with Google Play Instant
Learn about new tools and resources to build your instant game experience.
Benjamin Frenkel
Mar 18
Signs and signals of sub-optimal monetization
Signs and signals of sub-optimal monetization
Identifying patterns in your data that help identify opportunities to grow your business
Adam Carpenter
Feb 21
Grow your games’ revenue with subscriptions
Grow your games’ revenue with subscriptions
New monetization trends to diversify your games revenue - Post 2 of 5
Moonlit Beshimov
Feb 15
New monetization trends to diversify your games revenue
New monetization trends to diversify your games revenue
Post 1 of 5 — Rethinking your game monetization strategy
Adi Haddad
Feb 7
Creating an instant game with Google Play Instant and Unity
Creating an instant game with Google Play Instant and Unity
By Andrew Giugliano (Developer Advocate) and Benjamin Frenkel (Product Manager)
Andrew Giugliano
Jan 17
10 tips to optimize app engagement
10 tips to optimize app engagement
Discover insights and hear how other developers have optimized engagement to successfully retain users in the long-term.
Jeni Miles
Jan 9
Your first success: a burden or a new opportunity?
Your first success: a burden or a new opportunity?
Discover the different strategies to manage your old game titles
Ignacio Monereo
Dec 19, 2018
The season of (subscriptions) gifting
The season of (subscriptions) gifting
How to keep your subscribers engaged using Firebase Dynamic Links, and reward them for giving.
Sam Tolomei
Dec 7, 2018
Why your app should be optimized for all screens
Why your app should be optimized for all screens
See how Gameloft, Evernote and Slack, and 1Password have optimized for Chrome OS
Natalia Gvak
Oct 29, 2018
A new publishing format for the future of Android
A new publishing format for the future of Android
The Android App Bundle is a better way to package your app
Dom Elliott
Oct 18, 2018
Outsourcing app development: Working effectively
Outsourcing app development: Working effectively
Part 3 of 3: From the kickoff briefing to figuring out where everyone is going to work, communication is key to successful app development.
Rupert Whitehead
Oct 1, 2018
5 principles for apps to survive and thrive
5 principles for apps to survive and thrive
Insights on what users value most in apps and how to build sustainable engagement around them
Jeni Miles
Sep 27, 2018
Develop for social impact on Google Play
Develop for social impact on Google Play
Get inspired by the opportunity to drive social impact with your app or game
Maxim Mai
Sep 20, 2018
Outsourcing app development: Finding an agency
Outsourcing app development: Finding an agency
Part 2 of 3: From shortlist to selecting an agency it’s all about the right evaluation
Rupert Whitehead
Sep 18, 2018
Outsourcing app development: Laying the foundations
Outsourcing app development: Laying the foundations
Part 1 of 3: Determine if using an agency is right for you and, if it is, get your organization ready
Rupert Whitehead
Sep 11, 2018
Upgrade your subscription business
Upgrade your subscription business
Discover insights from fellow developers who have successfully expanded their subscription businesses
George Audi
Sep 6, 2018
Optimizing notifications in games
Optimizing notifications in games
Doing more with less - how to use fewer notifications and improve the performance of your game
Ryan Richmond
Aug 15, 2018
Better stats for better decisions
Better stats for better decisions
The latest Google Play Console and Firebase features to help you analyze your audience
Google Play Apps & Games Team
Aug 8, 2018
How to grow your app business in Southeast Asia
How to grow your app business in Southeast Asia
Four key strategies for localization and growing to new markets with Android (Go edition)
Guy Charusadhirakul
Jul 31, 2018
User segmentation approaches for games
User segmentation approaches for games
Discover approaches to segmentation to better target your users and grow your business
Alyssa Perez
Jul 26, 2018
Start where your users start
Start where your users start
Q&A with Samuel Hulick, founder of the site 'User Onboard'
Jeni Miles
Jul 18, 2018
Google Play expands its pre-launch testing capabilities
Google Play expands its pre-launch testing capabilities
Discover how the free test crawl can now be guided to explore deep-links, fill in forms and even play games
Suzanne van Tienen
Jul 13, 2018
How to fix app quality issues with Android vitals (Part 2)
How to fix app quality issues with Android vitals (Part 2)
Part 2 of 2: How fixing crashes and unnecessary wake locks can improve Play Store performance
Wojtek Kaliciński
Jul 6, 2018
Future proof your subscription business
Future proof your subscription business
Take advantage of new tools to improve your business today and tomorrow
Niko Schröer
Jun 25, 2018
How to optimize your app for Android (Go edition)
How to optimize your app for Android (Go edition)
Insights to help you create apps which work on Android phones around the world
Raj Ajrawat
May 29, 2018
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