Marketing Support Request

Dear Marketers of all things WordPress, I’m here to ask for your help.

We’re currently in the process of setting up a new about pages for all *.wordpress.org domains and are missing SEO-optimized Open Graph titles and descriptions. I’m fantastically terrible with words, so I was hoping you might be able to help me a put together engaging short descriptions for the following sites:

Please let me know if you need more context or there is anything else I can do to help. Thank you!

+make.wordpress.org/meta

Marketing Team Notes – February 7, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

@mcdwayne began the meeting by announcing that anyone who is joining for the first time (whether active or observing), this is a meeting for the Marketing community to discuss issues that have come up, and keep track of the Trello board.

He also reminded us that everyone that contributes on this team are volunteers. Feel free to ask questions as you have them, we are family-friendly here.

We focused on updates to the In Progress Cards. Here is a quick recap:

WCUS Gutenberg User Testing Testimonial Videos

https://trello.com/c/Gs0pCM61/73-wcus-gutenberg-user-testing-testimonial-videos

Task-lead: @jenblogs4u

@jenblogs4u mentioned she has not had the time to review all of the videos yet, and asked for assistance with that task from the group.

@miker asked for more info about the card, and @mcdwayne urged anyone interested to add themselves to the Trello card and start a thread to continue the discussion.

@jenblogs4u explained that we need to review the videos to make sure they have messaging we should be sending out as a marketing dept as well as suggesting edits as to the most pertinent footage. Three questions were asked of each person, but not all answers will be featured. The goal of this task is to produce a series of shareable videos to increase awareness.

@bridgetwillard added sub tasks to the card as well to help outline the work still needed and @jenblogs4u added the drive link for access to the videos.

@miker and @ChristopherRoss were added to the card to assist with reviewing the videos.

Navigating Trac guide for new people core.trac.wordpress.org

https://trello.com/c/g3z2GbSX/47-navigating-trac-guide-for-new-people-coretracwordpressorg

Task-lead: @mcdwayne

@mcdwayne discussed possibly getting assistance on this task with the group, as he has been ill recently and not been able to contribute.

@harryjackson1221 suggested adding a best practices section, with an example trac ticket as well.

About WordPress Press Kit

https://trello.com/c/ZKSK9YWH/1-about-wordpress-press-kit

Task-lead: @bridgetwillard @jenblogs4u

@bridgetwillard mentioned working through the suggestions and reviewing it for edits.

@mcdwayne and @harryjackson1221 both suggested the doc needed a bit more work.

@bridgetwillard explained the old copy has been moved at the end of the doc (to make editing for flow easier) and will review suggestions made by @nuanel and revise some of the copy.

Suggest Rewrite for Contributor Day Handbook

https://trello.com/c/i08SFzss/114-suggest-rewrite-for-contributor-day-handbook

Task-lead: @bridgetwillard @mcdwayne

@mcdwayne is going to do a pass through for the edits and suggestions, and mentioned it could also use another set of eyes from the group as well.

End User Persona Doc

https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task-lead: @miker

@miker wanted to give the group an update on this card, and mentioned that he is doing interviews currently, and added a due date to the card for the end of March.

Why WordPress (for Developers)

https://trello.com/c/J6zBc7gJ/46-why-wordpress-for-developers

Task-lead: @maedahbatool

@mcdwayne asked for an update to the card and mentioned the due date was not for a couple of weeks. The card shows there has been substantial progress since last week.

Creating a social media plan for WordCamps on WP Marketing

https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-lead: @Dustin Nay

On back burner for now.

Survey Answers

https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

@task-lead: @harryjackson1221 and @RachelPage

@harryjackson gave an update on the current Case Study for Odd Alice, and @RachelPage volunteered to assist in the effort

Create a Marketing Team Handbook on WP Marketing

https://trello.com/c/hF6DPjos/94-create-a-marketing-team-handbook

Task-lead: @skarjune

@mcdwayne mentioned this card needs a number of people to work on the sub cards that live in the to-do section

@miker had some questions about priorities of the cards, and @mcdwayne suggested taking ownership of any of the cards he would be interested in

@harryjackson mentioned each sub task has its own doc for organizational purposes

@skarjune explained we will publish them in a custom post type for the handbook, in which he will assist with .

@harryjackson1221 asked if we should prioritize the items, and @bridgetwillard suggested numbering them in the title.

Create a Style Guide + Brand Book for Marketing on WP Marketing

https://trello.com/c/eEjbgIGl/87-create-a-style-guide-brand-book-for-marketing

Task-lead: @jaymanpandya

@jaymanpandya mentioned he will have an update for this soon, as he has been tied up working on ServeHappy for the core-php team

WP Jargon Glossary for new people

https://trello.com/c/kpXnCGls/96-wp-jargon-glossary-for-new-people

Task-lead: @newyorkerlaura

Need from Design:

  • Featured Image for Publishing on Make WordPress Marketing (1200 x 628).
  • PDF for print (to serve as a downloadable link in the above mentioned post).

@bridgetwillard is going to follow up with design to see if they have made any progress.

Pinged in Slack Channel 2/7.

Prioritizing the Marketing Handbook

After we completed reviewing the In Progress Cards, we discussed prioritizing some of the handbook cards further, deciding upon numbering them in the title, which was suggested by @bridgetwillard.

@miker took the lead on the tools and resources card, making it the #1 card for the handbook project.

Meeting Notes by: @harryjackson1221

Meeting attended by @bridgetwillard @mcdwayne @jenblogs4u @harryjackson1221 @miker @RachelPage @ChristopherRoss

Marketing Meeting Notes – January 31, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s meeting the Marketing team focused on updates to the cards that exist in Trello currently, starting with the In Progress list for updates. Here is a quick recap:

WordPress Jargon Glossary

https://trello.com/c/kpXnCGls/96-wp-jargon-glossary-for-new-people

Task-lead: @newyorkerlaura

@bridgetwillard updated the card with @newyorkerlaura’s notes, as she was unable to add them previously.

@mcdwayne asked about timeline on design, @bridgetwillard mentioned it was added to Design’s agenda, and she advised them it was a request for a featured image

@mcdwayne proposed updating the timeline, @harryjackson adjusted it to next Wednesday

@bridgetwillard added a “review deliverables from design team” in the checklist for the Glossary
WordPress card

WCUS Gutenberg User Testing Testimonial Videos

https://trello.com/c/Gs0pCM61/73-wcus-gutenberg-user-testing-testimonial-videos

Task-lead: @jenblogs4u

@jeremyfremont shared the videos with @jenblogs4u – they are reviewing the videos and suggesting edits this week.

@jenblogs4u will upload them to Cemal before next week’s meeting with documentation on what we feel should be done to create the initial videos.

This card is being moved to in progress awaiting an update from them next week

About WordPress Press Kit

https://trello.com/c/ZKSK9YWH/1-about-wordpress-press-kit

Task-lead: @bridgetwillard

@bridgetwillard mentioned @jenblogs4u had @nuanel look at it to make it “translation friendly.” I believe Jen needs to review her suggestions, and changed the due date to 2/9

@rachelpage is reviewing the work that has been done to date

@bridgetwillard also mentioned that @mcdwayne suggested previously is people who are working on cards are having their own sub meetings and communitcation to complete tasks, which is great

Why Use WordPress

https://trello.com/c/4BZKaYxH/74-why-use-wordpress-blog

Task-lead: @bridgetwillard @harryjackson1221

The artwork was completed by @dotrex and the post was published today.

Why Use WordPress for Developers

https://trello.com/c/J6zBc7gJ/46-why-wordpress-for-developers

@harryjackson mentioned he would like to look at this if no one has tackled it once other tasks are completed

@maedahbatool stated we should have an update ready by next week, and @mcdwayne mentioned the cards due date was arbitrary

Social Media Plan for WordCamps

https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

@bridgetwillard asked if @miker was working on this task, and mcdwayne suggested we backlog it next week if no progress

@miker mentioned there has not been any progress because of other responsibilities, but did mention the WordPress Personas are progressing nicely

Read and Format Survey Answers

https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-lead: @harryjackson @skarjune

@harryjackson1221 has completed the copy for the Urban Southern Case study, and wants to get some others in the group to do a peer review of it

@harryjackson also dumped the rest of the survey results on the working doc to be formatted and have copy written

@mcdwayne and @bridgetwillard discussed breaking the reviews into sub tasks for others to review

@harryjackson going to separate the Urban Souther case study to its own doc and create a subtask to have it reviewed by others

@rachelpage is going to review the case study as well

@skarjune stated while he is available for assisting with publishing, he is not available for working on the content

Marketing Team Handbook

https://trello.com/c/hF6DPjos/94-create-a-marketing-team-handbook

Task-lead: @harryjackson1221

@harryjackson1221 has broken all the sections of the handbook into cards with docs in the todo list, and this is the main card with checklist

Contributor Day Handbook or Quick Start Guide / Checklist

https://trello.com/c/i08SFzss/114-contributor-day-handbook-text-community

Task-lead: TBD

@bridgetwillard suggested we provide edits to the current handbook and make a checklist/onboarding doc to print for WC Organizers to use at their contribution day.

Both @mcdwayne and @bridgetwillard expressed interest in working on the task, so we decided to move it to the todo list, and get it prepped with sub tasks and timeline expectations.

Wishlist Items

@bridgetwillard mentioned chatting with #a11y and @postphotos about recruiting volunteers and wanted to have us keep it in mind. She also had a conversation with @tashan about TV as well regarding some of the other teams needing assistance. @mcdwayne mentioned that outreach would be central to our cards helping other teams organize marketing and copy for their projects.

@harryjackson asked if we should be reaching out to other teams, or wait for them to ask for assistance? @mcdwayne mentioned it was the idea behind the ambassador card @jasonpknill started at WCUS.

@bridgetwillard mentioned commenting on other teams updates, and @harryjackson suggested scheduling that as outreach possibly; @bridgetwillard coined the phrase “Handbook Saturday.”

@mcdwayne mentioned we will pick the idea back up next meeting, and the team agreed with the idea.

At close, @mcdwayne urged all to reach out if direction was needed, or grab a card and begin working.

Meeting Notes by: @harryjackson1221

Meeting attended by @bridgetwillard @mcdwayne @jenblogs4u @harryjackson1221 @maedahbatool @miker @RachelPage @skarjune @kitty

#marketing

So, Why Should You Use WordPress to Publish?

You know you need a website, a presence online, and you’ve thought about different ways to publish content, so does the method matter? We think it does. We hope you choose WordPress.

You know you need a website, a presence online, and you’ve thought about different ways to publish content, so does the method matter? We think it does. We hope you choose WordPress.

What is WordPress?

Before you consider using WordPress, the first question you may ask yourself is “What is WordPress?” Simply put, WordPress is a website building and content publishing tool. While WordPress began as a blogging tool, it evolved to become a full-fledged content management system, as well as retaining the blog functionality that made it so widely used. Through the addition of thousands of plugins and themes, created by the user community. WordPress is extensible and can be used as a platform. As an open source platform, WordPress is constantly updated against new security threats, keeping your data safe and secure.

If you have a desire or passion to share, discuss, or connect with the world, WordPress allows you to create a platform to do exactly that, all while requiring very little web development knowledge to start. Due to its overwhelming popularity, content creators expand the use and extensibility of WordPress daily. For users, this means you can easily find massive amounts of information on how to build, promote, and extend your WordPress website.

Why Use WordPress?

Whether you are looking to create a simple information site, a food review blog, a niche community resource, or an online store for your business, WordPress can be used to easily build your website. The functionality of your site can be extended using WordPress plugins increase functionality, allowing automatic posting of articles to social media, growth of email subscription lists, set up password-protected content, and much more. When it comes to using WordPress to create your online presence, you are only limited by your imagination.

For example, if you are a sports fan, you could set up your own blog about your favorite team and gradually add additional functionality to track stats, make an online store for your brand, and even create a place for other fans to discuss certain games and players. This is exactly the story of fansided.com, who grew from a small blog to a large scale media site using WordPress.

Perhaps you may be interested in eCommerce. WordPress allows you to scale very easily, allowing you to power both small shops or very large eCommerce websites alike, using WooCommerce, among other eCommerce tools. A great example of this is Clickbank, who grew to become one of the largest eCommerce sites online utilizing WordPress.

Getting Started

There are multiple ways you can get started with WordPress. On WordPress.org you can download and install the open source software on web hosting of your choosing. Many web hosts offer a WordPress ‘one-click install method’ which makes it much easier for the non-technical user.

Alternatively, there is also a web hosting service called WordPress.com, where you can set up an account for free and have your website or blog up and running within minutes. Both methods all you to easily connect with millions of other users in the community with either regardless of which route you choose.

Whichever path you decide upon for hosting your website or blog, WordPress helps you grow. The WordPress.com service is great for true beginners while allowing you to move to a self-hosted installation as your site and business grows in the future. The WordPress.org self-hosted path gives you more flexibility and control of your website, with fewer limits on your ability to expand the functionality and design.

We have some great resources to help you get started, so head over to WordPress.org and grab a copy now or check with your host to see what installation methods are available to you. If you need web hosting you may want to check out WordPress.com; we also have a list of suggestions for web hosting companies to use. With so many people using WordPress, it’s tremendously easy to find help when you need it. If you run into problems while setting up your website, feel free to drop by our Support Forums for assistance.

On behalf of everyone involved, we would like to welcome you to the WordPress Community, where Code is Poetry! Happy Building!

#use-wordpress

Marketing Meeting Notes – January 24, 2017

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.

Getting Involved

All are welcome and encouraged to join in, comment on posts, and participate in meetings and on projects:

Today’s Meeting

Slack Timestamp

This week we focused on updates for the various cards under In Progress, as well as the To Do list.

Looking for a Way to Contribute to WordPress?

We began the meeting by announcing @jenblogs4u and @bridgetwillard were able to get the blog post published to promote Make WordPress.

@mcdwayne urged other members to add to their social media queue for promotion, there was some discussion about the Twitter Card not previewing properly, and @bridgetwillard is working on getting that corrected.

We began the meeting by reviewing the In Progress Cards.

Blog Post Promoting Donations to the Foundation

https://trello.com/c/izDz9DjQ/84-promoting-foundation-donation

Task Leads @bridgetwillard @nuanel  @parth

@mcdwayne moved this card to the backlog, until we get an update from task leads

Blog Post: “Why Use WordPress for a Website”

https://trello.com/c/4BZKaYxH/74-create-a-why-use-wordpress-for-a-website-or-a-blog

Task Leads @bridgetwillard @harryjackson1221 @jasonsiegel

@bridgetwillard pinged design to get a featured image for this post, and will review, and publish.

Social Media Plan for WordCamps

https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task Leads: @abhanonstopnews @bridgetwillard @Dustin Nay

@harryjackson added a description to card and @bridgetwillard is going to look over in near future;

@abhanonstopnews has reviewed content to break up into tasks, and going to review https://make.wordpress.org/community/2017/06/21/proposed-wordcamp-editorial-calendar/ for additional information to add to article as well

Survey Answers: Needs Formatting

https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task Lead: @harryjackson1221

@harryjackson1221 has began working on the second case study to format current copy correlating to the survey answers and will be working on fleshing out copy in the coming week.

Create a Marketing Team Handbook

https://trello.com/c/hF6DPjos/94-create-a-handbook

Task Leads: @bridgetwillard @skarjune @yvettesonneveld @harryjackson1221

This task is in process of being broken up into smaller tasks and @harryjackson1221 has created cards for each task in the to do list. He created a checklist that corresponds, so we can use the main card for viewing the progress of this task as a whole.

@harryjackson1221 is going to try to separate the rest of the tasks by next meeting

Accessibility Handbook Marketing Plan

https://trello.com/c/iUsGEGkB/101-marketing-plan-for-accessibility-handbook

Task-lead: @postphotos @bridgetwillard

@bridgetwillard mentioned that right now they do not need help, and we can move this card to the backlog, but did bring this thread to her attention: https://wordpress.slack.com/archives/C02RP4X03/p1516643020000767?thread_ts=1516642866.000388&cid=C02RP4X03

“The second half of this might be easier. @gidgey and I chatted about this last week, it’s something the #marketing team is trying to make happen: How do we allow for easier Core contributions from all, not just senior contributors?”

WCABQ Contributor Day

@mcdwayne and @gidgey discussed getting the attendance list from WCABQ Contributor day to add their badges. Recap published

Navigating Trac – Quick Start Guide

https://trello.com/c/g3z2GbSX/47-navigating-trac-guide-for-new-people-coretracwordpressorg

Task Lead: @mcdwayne

For this task, we reviewed the Outline that @kitty and team came up with previously, and @mcdwayne asked for contribution for “Using Trac,” specifically the section dealing with Working on open tickets, Notifications, Creating patches, Workflow – (summary of clone, replicate, submit, etc), Best practices, After upload – comments and feedback, and Possible resolutions

@harryjackson and @mcdwayne discussed the audience for this content, and agreed it will need a link to the forums suggesting to end users for help

@mcdwayne shared the assumptions from the Outline regarding the user this doc is pertaining to

@mcdwayne also gave a summary of what their vision for this content would be, and how they wish to approach “What You Should Know Before Getting Started.”

End User Persona Doc

https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Leads: @miker @bridgetwillard

@miker updated the card with information on the progress he is making for the end user personas, that he will be interviewing 20 different users. He also gave a timeline update, stating the process is beginning and he will share the personas when it is complete.

@mcdwayne moved this card back to In Progress.

@mcdwayne then opened the meeting up for people to take lead on cards in the to do list

Video: Gutenberg Usability Testing

https://trello.com/c/Gs0pCM61/73-video-promoting-gutenberg-to-end-users-with-video

Task Lead: @jeremyfremont

@bridgetwillard advised the team that @jenblogs4u emailed @jeremyfremont about it last night. They are working with @tashan and he mentioned they will be taking care of the editing for the videos. Jeremy will be uploading the videos soon.

@miker wanted information about our vision with this project and @bridgetwillard updated the card with the description.

This card was moved to the Backlog list in the meantime while we are waiting on an update.

Create a Style Guide + Brand Book for Marketing  

https://trello.com/c/eEjbgIGl/87-create-style-guide-brand-book

Task Lead: @jaymanpandya @pfunder

@mcdwayne discussed this was a project that was started by Started by @Pfunder, and @bridgetwillard asked @jaymanpandya to assist; @jaymanpandya is going to work on this but is en route to WC Udaipur. So it probably needs a few weeks.

Marketing Team at Contributor Days

@bridgetwillard is going to chat with @AndreaMiddleton about Contributor Days and how we can be more prepared as a team, but it is not yet a card.

@skarjune mentioned an instance where a WC organizer held a contributor day last year, but did not promote it, helping to justify the word needed here.

@harryjackson1221 brought up the section of the handbook regarding subgroups

https://trello.com/c/1hI5a4Ct/108-create-a-handbook-the-4-subgroups-should-this-be-change

As a team, we decided to archive this card, since we no longer meet in subgroups. This is the first card to be archived since we began using Trello last June.

As a reminder to all team members @mcdwayne brought up the following:

You do not need anyone else to give you a card. We are all 100% volunteers here. The cards are to help us communicate and keep momentum on our work as a team and track deliverables.  You are all empowered to bring up things you want to do and own them and work them to make the change you want to see in the community!

Notes taken by @harryjackson1221

Meeting attended by @bridgetwillard @mcdwayne @jenblogs4u @harryjackson1221 @maedahbatool @miker @RachelPage @Josh @dhruvpandya @jaymanpandya

Marketing Team Contributor Day Recap from #WCABQ

The marketing team participated in WordCamp Albuquerque’s Contributor Day on Sunday 1/21/2018. The main focus for the camp was working on “Navigating Trac guide for new people core.trac.wordpress.org.”

The marketing team participated in WordCamp Albuquerque’s Contributor Day on Sunday 1/21/2018. The main focus for the camp was working on “Navigating Trac guide for new people core.trac.wordpress.org.”

Team members present: @mcdwayne, @Kitty, @angela, @heatherm

Trac Quick Start Guide

The main focus for the camp was working on Navigating Trac guide for new people core.trac.wordpress.org.”

@mcdwayne and @Kitty took on the task of turning @flixos90’s presentation of beginning use of Trac into a Google Doc.

Meanwhile @angela attended the ‘getting started as a core contributor’ session and took notes of the general overview she received for Trac.

@Kitty worked out an outline for a new user guide, including minimum criteria for the intended guide user, which was discussed in depth by the rest of the team over lunch resulting in this document.

After debating the merits and disadvantages of a single doc for both outline and draft vs using a second dedicated doc for the drafting of the guide itself, only to find ourselves equally divided on preferred approach. We flipped a coin and went with the 2 document approach.

The draft is here. 

It was a very good day.

#wcabq

Looking for a Way to Contribute to WordPress?

Do you design, develop or blog using WordPress? Did you know you can get the latest news, discover events and get involved with the community that makes WordPress at http://make.wordpress.org?Do you design, develop or blog using WordPress? Did you know you can get the latest news, discover events and get involved with the community that makes WordPress at http://make.wordpress.org?

If you find yourself wishing to be more involved or in the know about WordPress, this resource may be your answer. As developers, designers, content creators and general users, sometimes it is hard to know how to get an update about the goings on in WordPress. We are all working together to improve communication and would love to have you join us!

We’d like you to know about make.wordpress.org, a website created from a compilation of blog posts updated by the different teams contributing to WordPress. Use make.wordpress.org as your source for getting news and making your own contributions. In any open source community, everyone’s contribution is welcome and important, especially yours!

Remember, make.wordpress.org is YOUR resource and method to get and stay involved in the WordPress community.

Don’t be intimidated if this seems overwhelming at first! There is a lot of information and new updates are posted frequently, so it may take time to get the hang of how it works and how it works best for you to follow the news.

You’ll find weekly (and ongoing) discussions on marketing, translation, code and more as you dive deep into ongoing discussions and updates. At make.wordpress.org you can also join a Slack messaging channel where you can become a member of a specific team, contributing your insight on trending topics. Action-oriented, subject-specific teams meet regularly to review needs and ways to enhance WordPress, and through your involvement you can add your voice to the discussion.

These are the current WordPress teams:

Make.wordpress.org is the gateway for you to start contributing today. We need your unique contribution. Make friends, gain insight and become an active part of YOUR open source community.

#make-wordpress

Marketing Team Notes – January 17, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.

Getting Involved

All are welcome and encouraged to join in, comment on posts, and participate in meetings and on projects:

Today’s Meeting

Today’s meeting was the continuation of the last’s week meeting since we ran out of time. So, this time, the agenda was to continue with the card ‘scrub’ from last week. We followed up with the previously discussed Trello cards and the remaining ones which are listed on the Trello board.

During the first half of the meeting, @McDwayne did a quick round-up about the cards which were discussed in the previous meeting. Here’s a quick recap:

Interviewing WCUS Attendees About Testing Gutenberg

@McDwayne moved the card to the Backlog list since there was no update about it. However, @parth will connect to @jeremyfremont to ask for the update.

Promoting Foundation Donations

@parth said he’ll start working on it and will be back with the final document by this weekend which brought this card back to the ‘In-Progress’ list.

WordPress Presskit

@McDwayne, who is currently working on this task said that this card needs some focus and some good copy. There is a new working document with some section titles now. He wanted something generalized which we can give to the press or anyone that comes asking for a press kit.

@bridgetwillard agreed with this idea of more generic, concise and easy to translate content.

Getting the Word Out about Make WordPress

@jenblogs4u while working on this blog post asked for a featured image that shows the teams. @bridgetwillard asked @mapk from the Design team to create a featured image for this blog post which will be shared on the Marketing and Update blogs.

@mapk said he’ll be discussing it out during the next Design meeting and let’s see how it works.

Why Use WordPress?

@harryjackson1221 has prepared this document and is ready to be published.

@bridgetwillard made her editorial suggestions which will be edited and then featured.

Navigating Trac

@McDwayne said that he hasn’t started working on it but will soon start and will have an update on it during the next meeting. He further added that this is specifically for new contributors who want to get involved with Core, which uses Trac as the project management system.

In the second half, @McDwayne jumped to the cards which were not discussed last week. Here are the details:

Read and Format Survey Answers

@McDwayne confirmed the fact that is the Survey work still ongoing?

@bridgetwillard explained that it was @skarjune passion project and it can be very helpful. @skarjune further added that the idea for this task came from the WCUS 2016 Contributor Day. He has completed the launch and provided an example case. But now, he has handed it over to @harryjackson1221.

@harryjackson1221 said that the way its formatted in the sheet makes it a bit overwhelming. He is going to pull another case study out and keep it going. Since only a few wanted their info to be published.

Social Media Plan for WordCamps

@McDwayne stated that for this card he needs someone to go through and flesh out a copy and review what is there.

@harryjackson1221 mentioned that a lot of the bullet points still need to be fleshed out.

@abhanonstopnews said she would be working on this and added her to the Trello card. Since she has been a part of a similar task at the WordCamp Brighton Contributor Day for the Marketing team. This had a list of the kind of topics to write on with examples of blogs written by WordCamps all over the world.

Handbook on WP Marketing

@skarjune mentioned that quite recently no work has been done on it. The outline doc was an extensive handbook for team members.

@bridgetwillard suggested to break down this huge task into sub-tasks in the form of individual cards for each of the content pieces.

@skarjune further added that the team should first decide who the handbook serves. Is it just for this team? Or for all teams? Or for visitors seeking marketing resources?

@bridgetwillard told that the handbook serves the internal marketing team and prospective members on how we do things.

Accessibility Handbook

@bridgetwillard told that the a11y team reached out.

@McDwayne stated that this card is a great chance to support the a11y team and their mission.

The meeting wrapped up with the completion of the scrub work for Trello cards, and the team is now hopeful to work on new tasks and get things going.

Meeting attended by: @bridgetwillard @mcdwayne  @maedahbatool  @jenblogs4u @skarjune @harryjackson1221, @parth  @abhanonstopnews, @yvettesonneveld.

 

We Make.WordPress – Contributor Day Recap from #WCUS 2017

Contributor Day at WordPress US was a huge success. Contributor Days are a collaborative community outreach with amazing opportunities to get involved in Making WordPress.Contributor Day at WordPress US was a huge success. Contributor Days are a collaborative community outreach with amazing opportunities to get involved in Making WordPress. Contributor Days happen at camps both large and small. We’d like to encourage you with an update that will inspire your community as well.

This year’s Contributor Day for WordCamp US was held on Sunday, December 3 and was well-attended and productive.

ACCESSIBILITY

Team leads: Rian Rietveld (@rianrietveld on Slack), Andrea Fercia (@afercia on Slack), and Joe Dolson (@joedolson on Slack)

The a11y group provides accessibility expertise across the project. They make sure that WordPress core and all of WordPress’ resources are accessible. Learn more about the Accessibility team.

As always, we had a few different tasks. We gave info on how to test for accessibility and reviewed and discussed work from developers and designers. We also tested Gutenberg, on-boarded new developers in the team, and talked to the other teams about common issues.

Full recap: Contributor day at WordCamp US 2017

 

COMMUNITY

Team lead: Andrea Middleton (@andreamiddleton on Slack)

If you’re interested in organizing a meetup or a WordCamp, the community blog is a great place to get started. There are groups working to support events, to create outreach and training programs, and generally support the community. Learn more about Community.

At WordCamp US contributor day, we did a lot! Here’s a tidy list:

  • Experienced community team contributors trained newer contributors on how to order swag for WordCamps and meetups.
  • We held a couple of in-person meetup and WordCamp orientations.
  • Brand new contributors reviewed our meetup organizers handbook for clarity.
  • A group of experienced organizers worked on some new documentation on how to review speaker applications.
  • 23 people attended a discussion of recruiting diverse speakers and 8 attended a workshop on a new initiative to train people who are underrepresented in tech how to develop, propose, and give conference sessions
  • New and experienced contributors took part in an application vetting sprint.

CORE

Team lead: Adam Silverstein (@adamsilverstein on Slack)

The core team makes WordPress. Whether you’re a seasoned PHP or JavaScript developer or are just learning to code, we’d love to have you on board. You can write code, fix bugs, debate decisions, and help with development. Learn more about the Core team.

The core team helped onboard numerous new contributors and huddled around focuses including the REST API, JavaScript, and Gutenberg. Several commits landed and contributors submitted patches to core or tested existing patches. The JavaScript group brainstormed about how to structure core JavaScript to maintain backwards compatibility while also enabling merging and building features like Gutenberg. We managed to break and then fix our build and we updated our recommended PHP version to 7.2.

DESIGN

Team lead: Mark Uraine (@mapk on Slack)

The design group explores solutions for various problems throughout the WordPress open source project. It’s a home for designers and design-lovers alike. Regular design discussions span UI & UX, information architecture, and computation design with emphasis toward user testing and inclusion. Learn more about the Design team.

The Design Team talked about the importance of contributing to WordPress and the opportunity designers have right now to influence the direction of this open source project. We explored what design meant in the world of WordPress, and how design can be contributed in many different ways; Documentation, Core, Meta, etc. After lunch, some broke out to help other teams while others learned more details on Trac, tickets, and the contributing process.

DOCUMENTATION

Team lead: Jon Ang (@kenshino on Slack)

Good documentation lets people help themselves when they get stuck. The docs team is responsible for creating inline documentation for core, as well as content for the theme and plugin development handbooks, and more recently, HelpHub. Learn more about the Documentation team.

The documentation team worked on the following

  • Listing out tasks that have low entry barriers (maybe things that can be completed in 15 mins by volunteers). This way more people can contribute to Documentation without having to onboard onto a complicated setup.
  • We created at least 5 trac tickets
  • Worked on Helphub
  • Continued work on Migration of Codex to DevHub
  • Fixed styling on DevHub
  • Had various discussions on PHPdocs standards – perhaps to suggest the actual PHP PSR standards to adopt what we’ve created
  • Had a chat with Matias about Gutenberg documentation – of which we’ll follow up closely
  • A total of 15 people contributed and half of them were new
  • We’re almost done with the Docs Roadmap we created 4 years ago!

Lastly, we had a great chat about possibly participating in WriteTheDocs event in Prague where we will work with other project ‘documentators’, learn from them and have a retreat for our team to create a new roadmap for the next 5 years.

MARKETING

Team lead: Bridget Willard (@gidgey on Slack)

The Marketing team focuses on making WordPress marketable in all sorts of contexts, from the WordPress.org side all the way to core and the wider community. Learn more the about Marketing team.

Our vision for the Marketing Team is to be the go-to resource for strategy and content for other WordPress teams.

We were excited to have a well-attended group of people who were enthusiastic about marketing. Multiple people mentioned this was their first WordCamp and their first Contributor Day. They were so elated to be part of the community making WordPress. It was amazing to see so many people new to the community step up and become part of the new generation of Contributors.

We worked on fresh copy for the German Community called CMS Garden, which is an open source advocacy group publication encouraging developers and users to explore WordPress as their CMS of choice to meet their business goals. We’re excited to help them improve copy and have begun work on a press kit.

Another team has started work on a WordPress.tv project. They are interviewing people about their Gutenberg User Testing experiences. This marketing effort will help the Gutenberg project gain support throughout the entire WordPress community.

We use Trello to project manage and are happy to have added ten new projects to our in-progress list including Contributor Day email copy, public policy guide for governments, and promoting the donation page for the WordPress Foundation.We’re so proud to have added over 20 new contributors to the Marketing Team and look forward to a brighter future together!

META

Team lead:

The Meta team makes WordPress.org, provides support, and builds tools for use by all the contributor groups. Learn more the about Meta team.

During Contributor Day at WCUS 2017, the Meta team had 12 people working on various things. Three new people were onboarded with an overview of the tools and how to provision the development environment, two Meta Trac tickets were closed out completely with patches committed, and several other tickets received attention and made good progress.

MOBILE

Team Lead: Cate (@cate on Slack)

The mobile team builds the iOS and Android apps. Lend them your Java, Objective-C, or Swift skills. The team also needs designers, UX experts, and testers to give users a smooth experience on every device. Learn more about Mobile.

The Mobile Team at Contributor Day has decided to focus on improving accessibility within the mobile experience of WordPress. They’re going through the app using voiceover (like someone who is blind would) and reporting bugs as they go along. They’re fixing already-known issues that are marked as “accessibility”, such as changing font size based on what the OS settings. Through usability testing and design improvements, they’re working hard to make sure WordPress isn’t only responsive, but responsive AND accessible.

We were able to collaborate with the API team during Contributor Day to agree upon providing a short term solution for a simple authentication method. We onboarded two new contributors and had pull requests submitted during the day for review. A number of accessibility issues were addressed including improving adoption of Dynamic Text on iOS and resolving a TalkBack issue in Android.

PLUGINS/PLUGIN REVIEW

Team leads: Mika Epstein (@ipstenu on Slack) & Samuel Wood (@otto42 on Slack)

The Plugins team focuses on everything revolving around plugins submitted to the WordPress.org plugin repository. Learn more about the Plugins team.

The plugin team made serious headway on supporting visible pages for closed plugins, allowing users to now see if a plugin existed (and not wondering if it vanished). We also released our proposed updates to the plugin guidelines, which are open for review by anyone.

POLYGLOTS

Team lead: Remkus de Vries (@remkus on Slack)

WordPress is used all over the world and in many different languages. If you’re a polyglot, help out by translating WordPress into your own language. You can also assist with creating the tools that make translations easier. Learn more about the Polyglots team.

The polyglot team is responsible for translating WordPress into every language and locale. The team is organized into two groups: the translation team and the technical team. The technical team is in need of multilingual developers able to code at a core level.

The polyglot team is currently working to translate all WordPress sites across all language with gender neutrality.

SUPPORT

Team lead: Marius Jensen (@clorith on Slack)

Answering a question in the support forums or IRC is one of the easiest ways to start contributing. Everyone knows the answer to something! This blog is the place for discussion of issues around support. Learn more about the Support team.

The Support Team at WordCamp US Contributor Day is focusing on onboarding new volunteers. Year round, the worldwide community of volunteers on the Support Team works hard to help WordPress.org users through support forums and IRC. During Contributor Day, the team developed improved processes to help new volunteers get involved in The Support Team. They even did a test orientation and onboarding session over Slack to evaluate their new processes, with great success! Thanks to this team, people new to WordPress or seeking more advanced help can find a friendly community online.

For the support team at WCUS CD, we tested our new onboarding process via Slack to include those who couldn’t make it to the event and that we’d like to get feedback on for future online-only use. We also went through the more pressing pain points on the forums and looked at possible ideas for improving on them.

THEME REVIEW

Team lead: @thinkupthemes and @rabmalin

The Theme Review Team reviews and approves every Theme submitted to the WordPress Theme repository. Reviewing Themes sharpens your own Theme development skills. You can help out and join the discussion on the blog. Learn more about the Theme Review team.

A number of experienced theme review team members attended WordCamp US. New reviewers were introduced to the NS Theme Check plugin which is a tool that aids reviewing of themes by automating many of the checks. New reviewers were supported in the #themereview Slack channel by members of the team in addition to those in the room at WCUS. New reviewers made progress particularly with completing reviews for child themes.

TRAINING

Team leads: Beth Soderberg (@bethsoderberg on Slack), Julie Kuehl (@juliekuehl on Slack), and Melinda Helt (@melindahelt on Slack)

The training team creates downloadable lesson plans and related materials for instructors to use in a live workshop environment. If you enjoy teaching people how to use and build stuff for WordPress, immediately stop what you’re doing and join our team! Learn more about Training.

WCUS Accomplishments

  • Began to define new processes to make them more scalable
  • Set up GitHub repository
  • Audited all the lesson plans in preparation for migration, including those missing images or in need of updating
  • Brainstormed new lesson plans due to changes in WordPress
  • Started a new handbook

2018 Goals Defined

  • Create handbook based on new workflow
  • Move lesson plans into GitHub
  • Reorganizing our website
  • Fix the broken images
  • Update for 4.8/4.9/Gutenberg
  • Make workshop recommendations from existing plans
  • Accessibility workshop
  • Consider team roles

WORDPRESS TV

Team Lead: Cemal Tashan (@tashan on Slack)

The TV team reviews and approves every video submitted to WordPress.tv. They also help WordCamps with video post-production and are responsible for the captioning and subtitling of published videos. Reviewing videos is a great way to learn about WordPress and help the community: experience is not required to get involved. Learn more about TV.

Today, the TV team is captioning videos for WordPress.tv. Thanks to the library of content on WordPress.tv, WordCamp talks and meetup presentations from around world are not only documented but made available for everyone to enjoy. Captioning is a way to make these videos accessible and get them ready for caption translations. Thanks to the team behind WordPress.tv, we can all learn from the wealth of knowledge within the community.

WP-CLI

WP-CLI is the official command line tool for interacting with and managing your WordPress sites. Learn more about CLI.

Contributing – WP-CLI

Team Leads: Daniel Bachhuber (@danielbachhuber on Slack) and Alain Schlesser (@schlessera on Slack)

  • The WP-CLI team could successfully onboard several new contributors, one of them very new even to WordPress itself. We had two successful pull requests and, while working on these, could identify a recent regression as well.
  • Finally, there were a lot of discussions about the state of the current onboarding experience for WP-CLI and how it could be further improved.

#wcus

Marketing Team Notes – January 10, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource for strategy and content for other WordPress teams.

Getting Involved

All are welcome and encouraged to join in, comment on posts, and participate in meetings and on projects:

Today’s Meeting

Today’s meeting was the first time the group met after our December break. We recapped where we are on various projects on the Trello board. Read the backscroll on Slack here

Videos on Gutenberg Testing

https://trello.com/c/7jCzciod/95-interview-wcus-attendees-who-tested-gutenberg-and-gather-feedback-for-video-s

Leads on Trello Card: @jeremyfremont @tashan

@jenblogs4u and @tashan stated they were being uploaded for editing  but I can follow up on that.

@bridgetwillard Pinged  @jeremyfremont on the card and changed the deliverable date to 1/15.

WCUS Recap of Contributor Day

https://trello.com/c/JUwGZb3X/100-wcus-cd-recap-all

@mcdwyane updating purpose on Trello Card which was a little vague

@bridgetwillard will be following up here. There are three purposes for this item when completed: blog post published on Marketing, Pinging @andreamiddleton to get it on News, Sending to @newYorkerLaura for post on WCUS

Getting the Word Out about Make WordPress

https://trello.com/c/LCTfiKIA/42-getting-the-word-out-about-makewordpressorg

Lead: @maedahbatool

@maedahbatool reports that they collaboratively live wrote this piece but, it needs to be finalized.

@harryjackson1221 @jenblogs4u are also working on this

@McDwayne suggested maybe just a bunch of tweetable bites compiled into a blog post

Some thoughts regarding if the finished product is a Wishlist vs. Deliverable Copy to be posted

At the moment, it seems like it’s just an initiative to share, but it would be great to have some standardized posts we could use to tweet and share. Item is evolving.

Liaison Program

https://trello.com/c/YD2m1ARp/90-choose-relevant-initiatives-3-and-share-specifics-on-our-works-within-the-liason-program

Lead: @jasonpknill

The idea was first floated at WCUS Contributor Day. It’s currently on the back burner.

Make WordPress Teams Updated Front-Facing Design

Leads: @kevinwhoffman @mapk

They want the design team to work with each of the Make WordPress teams on a front-facing update  

@mapk stated that @kevinwhoffman had some great ideas around this and began the leg work already. I’m not sure where it’s at right now though.

@harryjackson1221  would like to assist as well

@bridgetwillard will update the Trello Card but wait for design before this goes too far in motion

Promoting the Donations to the Foundation

https://trello.com/c/izDz9DjQ/84-promoting-foundation-donation

Lead: @parth

@bridgetwillard pinged Parth in the Trello card and made the due date 1/15. If it’s a blog post, we should be able to hammer out that copy.  

Presskit

https://trello.com/c/ZKSK9YWH/1-about-wordpress-press-kit

Leads: @marybaum @jenblogs4u

At WCUS @andreamiddleton asked us to write copy for this.  It was originally written in German for CMSGarden. @jenblogs4u stated that they worked on just translating the item, but that it needs to be examined for culturally appropriate language.

@nuanel has a lot of experience with working in translation teams and  will work on it over weekend

@Mcdwayne will also assist

Public Policy Guide

https://trello.com/c/kmy7VuCV/83-objective-complete-a-public-policy-guide-for-appropriate-representation-with-web-councils-govts-and-global-institutions

Lead: @jasonpknill

This was started at WCUS and has several team members working on it such as @jasonpknill and @Dustin Nay in the Trello Card.

Might be a good one to chop into smaller pieces for deliverables, the overarching goal is great but can Marketing alone do this? Community and at least a few other teams might need/want to be involved.

After much discussion it will be chopped into bite sized bits. Thoughts include a list of people to reach out to, where WordPress stands regarding security, accessibility, etc. It was decided that we can leave this card as the overarching card and link the new cards from within it.

@Miker may tackle some of this card

Navigating Trac

https://trello.com/c/g3z2GbSX/47-navigating-trac-guide-for-new-people-coretracwordpressorg

There is no one person leading the charge here from marketing as it requires specialized knowledge that is not the team’s forte.

@flixos90 from the core team was pinged for advice. He has worked with marketing before on other projects. He responded that  “I have a few thoughts on this myself, but I’m not sure who to particularly recommend to ask. Maybe a good spot could be to join the core dev chat and ask for feedback there. Or, since you’re talking about onboarding, we have a weekly new contributors meeting that would be particularly useful.”

@newyorkerlaura stated what we need is along the lines of Getting Going With Trac: How to 101

@McDwyane will work from https://slides.leaves-and-love.net/contributing-to-wordpress-core/ a slide deck that  @flixos90 used to present on this topic. He’s turn it into a doc and then we can go from there.

There’s a loose Feb 7 due date.

Personas

https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Lead:  @harryjackson1221

@harryjackson1221 reports that they are doing some surveys on WP Personas here, and should have the results of that around March-ish/ If they move the date, he can set a Google reminder to update the marketing team when they have it completed

An update of the project is currently scheduled for 14th of March, but could be sooner if thing progress more quickly

https://trello.com/c/RUCzEqwO/28-edit-wordcamp-conference-contributor-day-email-confirmation

There is no update

Glossary of Terms

https://trello.com/c/kpXnCGls/96-wp-jargon-glossary-for-new-people

Lead: @newyorkerlaura

@mcdwayne completely the definitions and alphabetized the document. We all agree that alphabetical order is the best way to go rather than alphabetical within subcategories.  

@newyorkerlaura proofread and add in supporting links.

Right now the document needs a technical review. @harryjackson1221 and @abhanonstopnews will help with this aspect

The project is 90% complete. If we have the technical review it can be the first project done in 2018

End Meeting Time Stamp. 

Notes taken by: @newyorkerlaura

Meeting attended by: @newyorkerlaura @bridgetwillard @nuanel @mcdwayne @jenblogs4u @miker @maedahbatool @skarjune @harryjackson1221 @abhanonstopnews @flixos90