Blog Archive
If you are looking for advice on digital, the web or user experience design then you are in the right place. Since 2006 I have been sharing the lessons I have learned, right here. Hopefully they will be useful. But if not, drop me an email and I will do my best to help.
Accessibility
Web accessibility is not just about catering to the needs of the disabled. It is about providing people with access to your online services whatever their situation, whether that be a disability, older technology or alternative device (such as a mobile phone). Making your site accessible is not only morally right, it will improve your search engine rankings and expose your message to a larger audience.
Better User Experience
A successful website has to be about more than pretty design or even fulfilling business objectives. A successful website has to meet the needs of users. Customer service and usability lies at the heart of differentiating yourself from the competition. However, a great user experience doesn't just meet user needs, it also nudges them in the right direction to ensure an outcome that benefits both the user and your business.
Content Strategy
Your website doesn't matter. Neither does it matter what social network you use. What matters is what you say. It amazes me how organisations will spend thousands on a content management system or shiny new design, but fail to invest in their content. What point is there in having a great website if your message is poorly communicated? I desperately want to see everybody take web content more seriously.
Design
I began my career in the web as a designer and that is where my passion still lies. I write regularly on all aspects of user interface design from aesthetics to structure and flow. I write about design, not just for other designers but to make the design process more accessible to clients and help them understand exactly what goes into the process. I believe in a collaborative process of design where the designer works alongside developer and client to find the right solution.
Development
I am the first to admit I am not a developer. However, I am still interested in the development process and occasionally have something useful to say. I also know some amazing developers and try my best to get them to post here from time to time. With the web becoming ever more complex with more diverse devices and powerful applications, I can see my posts to this section becoming more frequent.
Digital Strategy
Ultimately an organisation has an online presence for a single reason, to help fulfil its business objectives. To be online just because the competition is or because that is what everybody does is not enough. Your organisation needs a digital strategy. It needs to outline how exactly the web can help. If you need help establishing these goals and working out the best strategy for achieving them learn more about how I can help.
Marketing
It is no longer enough for an organisations 'web strategy' to only consist of having a website. The web is an incredible marketing tool but in order for it to work at its most effective you need to use its many aspects from your corporate site to social media and SEO. I believe that online marketing is about building relationships with potential customers wherever they are and using all the online tools available to us.
Mobile
The web has changed. Where once we had a fair idea of how people accessed the web (via a desktop computer at home or in the office) now things are more challenging. With a plethora of devices from smartphones to internet enabled televisions, we do not know where, when or how people are going online. Mobile devices in particular have changed the landscape and we need to move with the times.
News
One of the things I love most about the web is how fast everything changes. It is hard to keep up, but that is perfect for somebody like me who seems to suffer from ADD. There is always something new happening and that is exactly what I try to share in this category. If you want to stay up-to-date keep an eye on what I post here.
Question & Answers
Boagworld is not just my blog; its a community of designers, developers and website owners who support one another. One of the ways we do that is by answering each other questions. If you have a question about any aspect of the web or digital strategy, email Paul and he will answer here. Alternatively check out the existing questions and add your answer to the mix.
Reviews
If it's shiny and new then you can guarantee I will be playing with it. From new web apps to the latest hardware and software, I share those little discoveries that make a web users life easier. You will find something in this section whether you are a designer, developer or website owner.
Talks
One of the most enjoyable parts of my job is learning new things and then communicating that to others. I have been privileged enough to travel all over the world talking about every conceivable aspect of web design from accessibility to working with clients. In this section I bring together a small selection of those talks and make them available.
Working in web
Working as part of the web design community since 1994 has been a privilege. I love the web and I love the people I meet through it. This section is where I share something of my experiences as part of this community. Some of the posts are dully personal, but some talk more broadly about the challenges we face as web workers.
Latest Posts
7 ways a great copywriter crafts compelling web copy
Every website tries to convince users of something and most rely on copy to do so. Yet most companies refuse to invest in it.
Persuasive Design: An Online Workshop
This online workshop will draw upon disciplines such as sales, marketing and psychology. It will give you a unique insight into how we make decisions. It will show you how simple techniques can make your design more persuasive and more effective.
Stop promoting broken products. Fix them!
Creating a great user experience does not stop at the edge of the screen. It is fundamentally linked to the products and services we offer.
Three practical ways Google Site Search offers a superior experience
Your content management system’s native search will do a good job for standalone websites. But what if you’ve got a more complex situation? Google Site Search might be the right solution.
Stop thinking of your site as a marketing tool
There is no doubt that our website is a powerful marketing tool. But if we approach it with that attitude in mind we can do more harm than good.
