Google Marketing PlatformVerified account

@GMktgPlatform

Plan, buy, measure, and optimize digital media and customer experiences in one place with Google Marketing Platform

Joined October 2009

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  1. Pinned Tweet

    Introducing Google Marketing Platform: bringing together the power of ad technology & analytics, you can now plan, buy, optimize, and measure campaigns all in one place →

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  2. Taking control of your marketing technology is just one way to uncover deeper insights. Take on this collection of 25 Harvard Business Review articles to learn more →

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  3. Can your ads be seen? For marketers, discover why viewability is as important for performance outcomes, such as conversions, as it is for brand outcomes →

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  4. Cast a worldwide net. Learn how Google Marketing Platform helped Bookit reach more customers and grow revenue by 20% →

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  5. Timing is just one way leading marketers set themselves apart. Learn how top marketers turn digital insights into customer value with this collection of 25 articles →

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  6. Big box and big sales. See how IKEA’s digital agency, iProspect, used online ads to get offline results, increasing in-store visits by 232% →

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  7. 📣 Announcing: Self-serve linking and management of Analytics 360 properties and Search Ads 360 advertisers. Learn how →

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  8. From cord-cutters to cable lovers, audiences are still glued to their TV screens. Check out our guide to TV and video advertising and learn how to reach audiences, however they choose to watch →

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  9. Nothing but fresh 🍕 and fresh marketing strategy from Domino's. Check out how they increased their monthly revenue by 6% →

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  10. Better insights = better customer experiences. Read how Advanced Analysis provides more detailed analysis techniques, for a deeper understanding of how people interact with your site

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  11. Learn how to go from experiments to experiences. In partnership with , Praveen Krishnan walks you through Optimize's new personalization features in a webinar Wednesday at 11am PT. Register now →

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  12. Objective and accurate. Read how our Media Rating Council (MRC) accreditations ensure that our advertising products deliver trusted metrics for your reporting →

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  13. A toolbox of templates to build better marketing reports 🛠️. Share smarter insights and make real-time decisions with Data Studio, part of Google Marketing Platform →

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  14. Deeper insights, more accurate audience segmentation, and better business outcomes. Check out the partnership of Google Analytics 360 and Salesforce Sales Cloud →

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  15. Sep 26

    The and Salesforce partnership keeps getting better! We're delivering brand new benefits including improved buying experience, better connected data, and Increased productivity. Learn more at :

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  16. In need of inspiration? Discover the latest news, success stories, and insights on the Google Marketing Platform's resources page →

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  17. Reaching new heights 📈. Learn how outdoor apparel company Moncler increased e-commerce revenue with a data-driven programmatic strategy →

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  18. At adidas, insights run deep. Read how adidas teams work together to improve the customer experience, every step of the way 👟

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  19. Class is in session. Study up on this collection of Harvard Business Review articles to improve your brand storytelling, draw better insights, and create value for customers →

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  20. Sep 19

    I’m proud of the digital journey we’re undertaking under ’s leadership to meet our customers where they are. is helping make this transformation possible.

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  21. Stream on. Read up on how to build a better marketing strategy to reach today’s viewers →

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