Google Ad Manager
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 | |
| Developer(s) | |
|---|---|
| Initial release | February 22, 2010 |
| Operating system | Cross-platform (web-based application) |
| Type | Online advertising |
| Website | admanager |
Google Ad Manager is an ad exchange platform introduced by Google in June 27, 2018.[1] It combines the features of two former services from Google's DoubleClick subsidiary, DoubleClick for Publishers (DFP; formerly known as DART for Publishers) and DoubleClick Ad Exchange (AdX).[2][3] Google Ad Manager initially used a second-price auction format, before announcing that it would be replaced with a first-price auction format in March 2019.[4]
References[edit]
- ^ "Introducing simpler brands and solutions for advertisers and publishers". Google. 2018-06-27. Retrieved 2018-07-27.
- ^ Schonfeld, Erick (22 February 2010). "DART Is Now DoubleClick For Publishers, Google Ad Manager Gets Rebranded DFP Small Business". TechCrunch. Retrieved 21 November 2012.
- ^ Marvin, Ginny (27 June 2018). "Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification". Search Engine Land. Retrieved 2019-11-20.
- ^ Slefo, George P. (6 March 2019). "Google's ad manager will move to first-price auction". Ad Age. Retrieved 2019-11-20.
External links[edit]
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