Most Common Questions

Advertisers

Campaign Basics

  • What are the best practices for creating title and image variations for my campaign assets?

    We gathered the top content best practices for you. Click here to view them.

  • How does Taboola's content recommendation algorithm work?

    Taboola’s algorithm will promote your content based on your CPC and user engagement (CTR). The more competitive your CPC and CTR are combined, the more volume your campaigns will receive. Operationally, the algorithm takes into consideration behavioral, contextual, and social inputs, as well as general network trends and competition.

Campaign Optimizations

  • My campaigns are not driving as many clicks as I’d like - how can I scale my campaigns?

    There are several ways to increase your scale with Taboola:

    • Increasing CPC - this will instantly make your campaign more competitive, and most likely lead to more clicks

    • Increasing your CTR

    • Target more countries

    • Target more platforms (desktop, tablet, mobile)

    • Consider creating multiple campaigns if different URLs drive different ROIs for you - and increase your CPC on the URLs that are more profitable for you

    • Consider creating multiple campaigns if different platforms drive different ROIs for you - and increase your CPC for the platforms that drive more profitable traffic for you

    • Consider creating multiple campaigns if different countries drive different ROIs for you - and increase your CPC for the countries that drive more profitable traffic for you

More Questions and Answers
Publishers

  • How do I get started with Taboola?

    Once you contact us, we will work with you to examine if your website is a good fit with Taboola in terms of traffic and language. Once the optimal layout is determined, we will send you the Javascript code for integration.

  • I did not receive scheduled payments, what should I do?

    It is our goal to ensure all payments go out timely and in full. If you reinvest your earnings with our audience development team, occasionally there can be a delay in payments. Other reasons for delay include submission of incorrect bank details, internal banking delays or Publishers forgetting to sign up for Payoneer. Please notify your primary point of contact if there is a delay in payments.

  • How do I get paid by Taboola?

    Depending on your region, Taboola offers various methods for publisher payouts. We offer global bank transfer or direct deposit. Payments are processed 45 days after the end of the previous month, net 45. Read our payout policy and procedures.

  • Can I add another user to Backstage?

    Yes. Please email your primary point of contact at Taboola to request additional users. You will need to provide the following information: Publisher/ network name, new user name and new user email.

Troubleshoot

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